SYSTEM AND METHOD FOR DYNAMICALLY GENERATING AND MANAGING AN ONLINE CONTEXT-DRIVEN INTERACTIVE SOCIAL NETWORK

• US 20070192461A1
• Filed: 11/03/2006
• Published: 08/16/2007
• Est. Priority Date: 11/03/2005
• Status: Abandoned Application

• Current Assignee: OneRiot, Inc. (WalMart Inc.)
• Original Assignee: OneRiot, Inc. (WalMart Inc.)
• Inventors: Newcomb, Peter, Reich, Robert
• Application Number:
  US11/556,659
• Publication Number:
  US 20070192461A1
• Time in Patent Office: Days
• US Class Current: 709/223
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system and method for calculating recommendations for a user is described. One embodiment includes a method for collecting actions performed by a plurality of secondary users; calculating correlations between the collected actions; generating a record of the collected actions and the corresponding calculated correlations; receiving an indication of a first action from a primary user; identify a second action from the generated record that is correlated with the first action; identifying a secondary user from the plurality of secondary users that has performed the second action; determining whether the secondary user is performing a secure action; and if the secondary user is not performing a secure action, providing a recommendation to the primary user, the recommendation including an identification of the secondary user.

Claims

1. A method for protecting secure information when tracking actions used to generate recommendations, the method comprising:

collecting explicit actions performed by a plurality of secondary users;

collecting implicit actions performed by a plurality of secondary users;

calculating the correlation between the explicit action and the implicit action;

generating a record of the collected explicit actions, the collected implicit actions, and the corresponding calculated correlations;

receiving an indication of a first action from a primary user;

identify a second action from the generated record that is correlated with the first action;

identifying a secondary user from the plurality of secondary users that has performed the second action;

determining whether the secondary user is performing a secure action; and

if the secondary user is not performing a secure action, providing a recommendation to the primary user, the recommendation including an identification of the secondary user.

2. The method of claim 1, further comprising:

determining at least one action performed by the secondary user;

wherein the recommendation further includes an indication of the determined at least one action.

3. The method of claim 1, wherein identify a second action comprises:

identifying at least one of an explicit action and an implicit action.

5. The method of claim 2, further comprising:

determining at least one action performed by the secondary user;

wherein the recommendation further includes an indication of the determined at least one action.

4. A method for protecting secure information when tracking actions used to generate recommendations, the method comprising:

receiving an indication that one of a plurality of secondary users is performing a secure action;

collecting actions performed the plurality of secondary users, not including the one of the plurality of secondary users;

calculating correlations between the collected actions;

generating a record of the collected actions and the corresponding calculated correlations;

receiving an indication of a first action from a primary user;

identify a second action from the generated record that is correlated with the first action;

identifying a secondary user from the plurality of secondary users that has performed the second action; and

providing a recommendation to the primary user, the recommendation including an identification of the secondary user.