SYSTEM AND METHOD FOR ROUTING MEDIA

• US 20070198739A1
• Filed: 02/28/2007
• Published: 08/23/2007
• Est. Priority Date: 01/19/2001
• Status: Abandoned Application

• Current Assignee: SITO Mobile R&D IP, LLC
• Original Assignee: Streamworks Technologies, Inc.
• Inventors: Bate, Donald, Jennings, Chuck
• Application Number:
  US11/680,452
• Publication Number:
  US 20070198739A1
• Time in Patent Office: Days
• US Class Current: 709/231
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: H04L 47/724 at intermediate nodes, e.g. resource reservation protocol [RSVP]
• CPC Class Codes: H04L 65/60 Network streaming of media packets
• CPC Class Codes: H04L 65/61 for supporting one-way streaming services, e.g. Internet radio
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04L 65/613 for the control of the source by the destination control signals issued by the client directed to the server or network components specially adapted for selective content distribution H04N21/637
• CPC Class Codes: H04L 65/762 at the source reformatting of additional data in video distribution servers H04N21/2355
• CPC Class Codes: H04L 67/303 Terminal profiles
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/567 Integrating service provisioning from a plurality of service providers
• CPC Class Codes: H04L 67/60 Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources admission control or resource allocation H04L47/70
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/23805 Controlling the feeding rate to the network, e.g. by controlling the video pump
• CPC Class Codes: H04N 21/2385 Channel allocation H04N21/266 takes precedence; Bandwidth allocation H04N21/24 takes precedence ; allocation of channels according to the instantaneous demands of the users in time-division multiplex systems H04J3/1682; admission control, resource allocation in open networks H04L12/5692; arrangements for maintenance or administration in data switching networks involving bandwidth and capacity management H04L41/0896; negotiating bandwidth in wireless networks H04W28/16
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/262 Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists scheduling strategies for dispatcher in multiprogramming arrangements G06F9/4881; arrangements for scheduling broadcast services or broadcast-related services H04H60/06; flow control in packet networks H04L47/10; establishing a time schedule or organising the servicing of application requests H04L67/62
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4623 : Processing of entitlement messages, e.g. ECM [Entitlement Control Message] or EMM [Entitlement Management Message] arrangements for conditional access to broadcast information or to broadcast-related services H04H60/14
• CPC Class Codes: H04N 21/47214 : for content reservation or setting reminders; for requesting event notification, e.g. of sport results or stock market stock exchange data over packet-switching network H04L12/1804; push services over packet-switching network H04L12/1859; notification of incoming messages in packet switching networks H04L51/224
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8355 : involving usage data, e.g. number of copies or viewings allowed
• CPC Class Codes: H04N 7/165 : Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309
• CPC Class Codes: H04N 7/17318 : Direct or substantially direct transmission and handling of requests

Abstract

The system and method for streaming media to a viewer and managing the media comprises an enhanced service routing processor (ESRP), a real time switch management system (RTSMS), a name routing processor (NRP), and a managed media switch (MMS). The RTSMS has a reservation system. The ESRP receives media from an owner, manages the media according to media rules and order rules defined by the owner, and distributes the media to one or more switches, such as the MMS, according to the media rules and the order rules. The RTSMS is configured to receive the media rules and to receive a viewer'"'"'s media request via the reservation server. The reservation system of the RTSMS processes the media request according to the media rules and builds a reservation for the requested media. The RTSMS generates the reservation to the viewer and to the NRP. The NRP receives the reservation data from the viewer and from the RTSMS. The NRP processes the reservation data and locates an MMS that can stream the media to the viewer. The NRP transmits the IP address of the MMS to the viewer and transmits the reservation data to the MMS. The viewer initiates a session or connection with the MMS using the reservation number. If the reservation data from the viewer matches the reservation data from the NRP, the MMS streams the media to the viewer.

Claims

1. A method for providing media for routing comprising:

enabling entry of a program at a service processor, the program comprising at least one media reference for at least one media and at least one order component for an order;

assigning a program identification to the program;

publishing the program with the program identification and the order from the service processor;

receiving the program with the program identification and the order at a management system; and

tracking use of the at least one media reference in the program via the program identification.

2. The method of claim 1 further comprising enabling entry of at least one rule for the program, the at least one rule comprising at least one member of a group consisting of a program creation rule and a program routing rule.

3. The method of claim 1 further comprising selecting for the at least one order component at least one member of a group consisting of a service rule identifying how a media viewing should be paid, a storage rule identifying where the at least one media and the program will be located for physical storage, a collection rule identifying an entity collecting a payment for services rendered, a viewing rule identifying acceptable viewers that can receive the at least one media and the program, and a settlement rule identifying how a collection is divided among participating entities.

4. A method for providing media for routing comprising:

enabling entry of a program at a service processor, the program comprising at least one media reference and at least one order component for an order;

assigning a program identification to the program;

publishing the program with the program identification and the order from the service processor;

receiving the published program at a switch; and

streaming media identified by the at least one media reference upon receiving a valid reservation for the program.

5. The method of claim 4 further comprising:

enabling entry of a plurality of media references for the program and a plurality of order components for the order at the service processor; and

streaming media from the switch identified by at least a portion of the plurality of media references upon receiving the valid reservation for the program.

6. A method for reserving media for a request from a viewer comprising:

generating a presentation for at least one media based on a program identifying the at least one media, the program comprising at least one media reference identifying the at least one media and an order having at least one order component, the at least one media corresponding to at least a portion of the request;

determining if a system resource is available to stream the presentation and, if so, creating a reservation for the presentation; and

assigning a reservation identification to the reservation.

7. The method of claim 6 further comprising processing a viewer profile of the viewer with a program rule for the program to generate the presentation.

8. The method of claim 7 further comprising dynamically selecting another media for the presentation based upon the viewer profile.

9. The method of claim 8 wherein dynamically selecting another media for the presentation further comprises selecting at least one member of a group consisting of an advertisement and a selected one of a plurality of media clips associated with the request.

10. The method of claim 9 wherein dynamically selecting another media for the presentation further comprises selecting the selected media clip based on at least one second member of a second group consisting of a presentation criteria and an attribute of the viewer profile.

11. The method of claim 10 wherein dynamically selecting another media for the presentation further comprises selecting the selected media clip based on the attribute, the attribute comprising at least one member of a group consisting of an age, a gender, a marital status, an income, a geographic location, a hobby, a preference, and a job grade.

12. The method of claim 10 wherein the attribute comprises a collected data of the viewer and wherein selecting the selected media clip based on the attribute comprises selecting the selected media clip based on the collected data of the viewer.

13. The method of claim 12 wherein the collected data comprises at least one third member of a third group consisting of a viewing history and a purchasing history, and wherein selecting the selected media clip based on the collected data of the viewer comprises selecting the selected media clip based on the at least one third member of the third group consisting of the viewing history and the purchasing history.

14. The method of claim 10 wherein the attribute comprises a configurable attribute based on the viewer and wherein selecting the selected media clip based on the attribute comprises selecting the selected media clip based on the configurable attribute.

15. The method of claim 6 further comprising dynamically selecting at least one other media for the presentation based on a level of revenue to be generated by streaming the at least one other media.

16. The method of claim 6 further comprising dynamically selecting at least one other media for the presentation based on a viewer attribute.

17. The method of claim 6 further comprising tracking the reservation identification for the reservation.

18. The method of claim 6 further comprising processing the presentation and the request to determine if the system resource is available.

19. The method of claim 18 further comprising selecting the system resource to stream the presentation from at least one member of a group consisting of a switch, a media server software of the switch, and a stream caster of the switch.

20. The method of claim 18 further comprising identifying a different system resource configured to stream the presentation if the system resource is not available and passing the request to the different system resource.

21. The method of claim 20 wherein the different system resource comprises at least one member of a group consisting of a streaming management system and an external system.

22. The method of claim 6 further comprising selecting a routing processor to handle routing the at least one media and transmitting the reservation, including the reservation identification, to the routing processor.

23. The method of claim 22 wherein the transmitting the reservation further comprises transmitting the reservation, including the reservation identification, to the routing processor at a configurable time before a start time of the presentation.

24. The method of claim 6 further comprising generating a play script corresponding to the presentation for the viewer.

25. The method of claim 24 wherein generating the play script further comprises generating the play script with the at least one media reference and the reservation identification.

26. The method of claim 24 wherein generating the play script further comprises generating the play script with a plurality of media references and the reservation identification.

27. The method of claim 24 wherein generating the play script step comprises generating at least one universal resource locator containing the at least one media reference and the reservation identification.

28. The method of claim 6 further comprising determining if the viewer is authorized to request the at least one media.

29. The method of claim 28 wherein the determining if the viewer is authorized further comprises authenticating the viewer to determine if the viewer is authorized to make the request.

30. The method of claim 28 wherein the determining if the viewer is authorized further comprises comparing a viewer profile against a service rule to determine if the viewer profile complies with the service rule.

31. The method of claim 28 wherein the determining if the viewer is authorized further comprises verifying that an order for the program is in effect and that the program is available for viewing by the viewer.

32. The method of claim 28 wherein the determining if the viewer is authorized further comprises authorizing any viewer for making the request.

33. The method of claim 28 wherein the determining if the viewer is authorized further comprises validating that the request is received from a valid communication system.

34. The method of claim 28 wherein the determining if the viewer is authorized further comprises accessing data of an external system to determine if the request is valid.

35. The method of claim 6 further comprising validating a financial transaction for streaming the at least one media prior to creating the reservation.