INTERACTIVE TELEVISION APPLICATION AND CONTENT ENHANCEMENT

• US 20070300273A1
• Filed: 01/11/2007
• Published: 12/27/2007
• Est. Priority Date: 06/21/2006
• Status: Abandoned Application

• Current Assignee: Turner Media Group
• Original Assignee: Turner Media Group
• Inventors: Turner, Gary
• Application Number:
  US11/622,426
• Publication Number:
  US 20070300273A1
• Time in Patent Office: Days
• US Class Current: 725/105
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 20/38 Arrangements for distribution where lower stations, e.g. receivers, interact with the broadcast
• CPC Class Codes: H04H 2201/30 characterised by the use of a return channel, e.g. for collecting users' opinions, for returning broadcast space/time information or for requesting data
• CPC Class Codes: H04N 21/43074 of additional data with content streams on the same device, e.g. of EPG data or interactive icon with a TV program
• CPC Class Codes: H04N 21/4781 Games
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8173 End-user applications, e.g. Web browser, game
• CPC Class Codes: H04N 7/163 by receiver means only

Abstract

Methods and apparatuses for providing interactive applications along with television broadcasts are provided. More specifically, the applications provided to a user may be related to the broadcast or a commercial and the application may be updated automatically in synchronization with the broadcast. Also, the input of the user may determine how the application is synchronized with the broadcast thereby altering the display and the user experience.

Claims

1. A method of providing an interactive program, comprising:

receiving notification that a first trigger associated with interactive content has been actuated during a television broadcast;

identifying the interactive content;

identifying an application associated with the interactive content; and

simultaneously providing a user access to the application associated with the interactive content and displaying the television broadcast via a common medium.

2. The method of claim 1, further comprising:

transmitting application data from a broadcast head end to a Set Top Box (STB) associated with the user;

receiving the application data at the STB; and

applying the application data to the application associated with the interactive content at the STB.

3. The method of claim 2, further comprising allowing the user to alter aspects of the display of the application data by interacting with the application associated with the interactive content.

4. The method of claim 2, wherein the application data is transmitted during Vertical Blanking Intervals (VBIs) of the broadcast.

5. The method of claim 1, further comprising:

the user interacting with the application;

transmitting results of the interaction from a STB to a broadcast head end;

compiling the results at the head end;

updating application data; and

transmitting the updated application data from the broadcast head end to at least the STB associated with the user.

6. The method of claim 5, wherein compiling comprises combining the results of the user interaction with results of other user interactions.

7. The method of claim 6, wherein transmitting the updated application data comprises transmitting the updated application data to STBs associated with each of the other users that have interacted with the application.

8. The method of claim 1, further comprising:

determining the type of content currently being broadcast;

identifying application data that is related to the type of content currently being broadcast; and

transmitting the related application data from a broadcast head end to a STB associated with the user.

9. The method of claim 1, wherein the application comprises a polling application and the application data comprises polling data.

10. The method of claim 9, further comprising:

presenting poll questions to the user;

receiving an answer to the poll questions;

calculating poll results;

generating a poll report; and

sending the poll report to the user.

11. The method of claim 10, wherein the poll report comprises a compilation of answers from a plurality of users that have answered the same poll questions.

12. The method of claim 1, wherein the application comprises a game application and the application data comprises game data.

13. The method of claim 1, further comprising:

determining that the application associated with the interactive content is not stored locally;

applying application data with the application at a broadcast head end; and

transmitting results to the user.

14. The method of claim 1, further comprising:

determining that the application associated with the interactive content is not stored locally; and

requesting at least one of the following;

(i) that the application associated with the interactive content be downloaded to a STB associated with the user; and

(ii) that the STB tune to the appropriate data stream broadcast to access the requested application.

15. The method of claim 14, further comprising downloading the application to the STB during VBIs of the broadcast.

16. The method of claim 14, further comprising downloading the application to the STB during an idle period.

17. A computer readable medium comprising processor executable instructions for performing the method of claim 1.

18. An enhanced television system, comprising:

a receiver adapted to receive broadcasts from an external source;

a first trigger associated with one or more applications, wherein the first trigger provides a user an option to choose the one or more applications;

a processor for retrieving the application when the first trigger is engaged; and

a display apparatus operable to present the application and the broadcast to the user simultaneously.

19. The system of claim 18, further comprising a memory for storing the application.

20. The system of claim 19, wherein the processor is operable to receive application data along with the broadcast and apply the application data to the application prior to presenting the application to the user.

21. The system of claim 20, wherein the user alters the presentation of the application data by controlling the processor.

22. The system of claim 20, wherein the application data is transmitted during Vertical Blanking Intervals (VBIs) of the broadcast.

23. The system of claim 18, wherein the receiver is further operable to transmit results of the user interacting with the application back to a broadcast head end where the results are compiled with results from other users who have interacted with a similar application.

24. The system of claim 23, wherein the broadcast head end is further operable to transmit the compiled application data back to the receiver, and wherein the receiver is operable to forward the compiled application data to the processor such that the processor can apply the compiled application data to the application and update the presentation of the application.

25. The system of claim 18, further comprising a second trigger embedded within the application that allows the user to interact with the application.

26. The system of claim 25, wherein the at least one of the first and second trigger comprises at least one of a Universal Resource Locator (URL) that provides an address from which the application can be found.

27. The system of claim 26, wherein the address comprises a memory address.

28. An apparatus for providing an interactive program, comprising:

means for receiving a broadcast;

a first trigger means associated with a first user engageable application, wherein the first trigger means provides a user an option to choose to engage with the first application;

processing means for retrieving the first application from at least one of local and external memory when the first trigger means is selected by the user; and

display means operable to present the application and the broadcast to the user at substantially the same time.

29. The apparatus of claim 28, further comprising a second trigger means embedded within the first application, wherein the second trigger means is associated with a second user engageable application.

30. The apparatus of claim 29, wherein at least one of the first and second applications are related to the broadcast.