METHODS AND ARCHITECTURE FOR PERFORMING CLIENT-SIDE DIRECTED MARKETING WITH CACHING AND LOCAL ANALYTICS FOR ENHANCED PRIVACY AND MINIMAL DISRUPTION

  • US 20080004954A1
  • Filed: 06/30/2006
  • Published: 01/03/2008
  • Est. Priority Date: 06/30/2006
  • Status: Abandoned Application
First Claim
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1. A computer-implemented system that facilitates client-side advertising in a client, the client comprising:

  • an advertisement component for receiving and processing advertisement content;

    an application component for inserting the advertisement content into a client application for presentation to a user; and

    a probabilistic learning and reasoning component for generating a model that applies a learning and reasoning process to client processes of the advertisement component and the application component.

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