LOCALIZED MARKETING
First Claim
1. A localized marketing system, comprising the following computer-implemented components:
- a matching component that discovers user and merchant matches based on marketing settings and geographical proximity; and
a filter component that identifies matches that optimize utility for at least one of a user, a merchant and the system.
2 Assignments
0 Petitions
Accused Products
Abstract
A localized marketing system is disclosed that provides discount offers to users that match merchant criteria including proximity. Further, a system for actively probing populations of users with different parameters and monitoring responses can be employed to collect data for identifying the best discounts and deadlines to offer to users to achieve desired results.
Another aspect of the disclosure pertains to web searches and more particularly toward influencing resultant content to increase relevancy. The resultant content can be influenced by reconfiguring a query and/or filtering results based on user location and/or context information (e.g., user characteristics/profile, prior interaction/usage temporal, current events, and third party state/context . . . ). Furthermore, the disclosure provides for query execution on at least a subset of designated web content, for example as specified by a user.
256 Citations
20 Claims
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1. A localized marketing system, comprising the following computer-implemented components:
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a matching component that discovers user and merchant matches based on marketing settings and geographical proximity; and a filter component that identifies matches that optimize utility for at least one of a user, a merchant and the system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method of dynamic location-based marketing, comprising the following computer-implemented acts:
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obtaining user geographical locations; matching merchant and user marketing settings and proximity constraints; and sending an electronic offer to matching users. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A local marketing system comprising:
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a computer-implemented means for receiving user and merchant match properties including proximity constraints; a computer-implemented means for matching users and merchants based on the match properties and dynamic user geolocation information; a computer-implemented means for identifying matches that optimize utility for at least one of a user, a merchant or the system; and a computer-implemented means for sending discount offers to a mobile device of identified users. - View Dependent Claims (20)
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Specification