DELIVERING INFORMATION TO A CLIENT DEVICE IN A COMMUNICATION-CHALLENGED ENVIRONMENT

• US 20080033798A1
• Filed: 08/04/2006
• Published: 02/07/2008
• Est. Priority Date: 08/04/2006
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Inventors: Carey, John G., Ostlund, John J., Miller, Quentin S.
• Application Number:
  US11/462,661
• Publication Number:
  US 20080033798A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A strategy is described for delivering information items to a client device in response to download events. At some time later, the client devices present the information items to users in response to respective delivery events. The strategy is particularly beneficial in those environments characterized by non-real-time request-response performance, such as network environments characterized by significant levels of latency and/or intermittent connectivity. The strategy overcomes this non-real-time performance by downloading relevant information items to users before the items are delivered, thus making the information items more readily available when actually needed. Other provisions are provided for ensuring that valid accounting is applied to the delivery of information items, and for allocating revenue based on this accounting. In one implementation, the information items correspond to advertisements.

Claims

1. A method for delivering an information item to a client device over a communication coupling characterized by at least episodes of non-real-time response performance, comprising:

selecting at least one information item in response to an item download event; and

forwarding said at least one information item to the client device for storage,

wherein the client device delivers said at least one information item upon the occurrence of at least one delivery event.

2. The method of claim 1, wherein the information item comprises an advertisement.

3. The method of claim 1, wherein the communication coupling comprises a wireless communication coupling, and the client device comprises a mobile client device.

4. The method of claim 1, wherein the communication coupling comprises a low-speed wired communication coupling.

5. The method of claim 1, her comprising receiving targeting information that reflects a state of an operating environment, wherein the selecting is based on the targeting information.

6. The method of claim 1, wherein the item download event reflects a recent occurrence, and wherein said selected at least one information item is associated with the recent occurrence.

7. The method of claim 1, wherein the item download event reflects a long-term pattern, and wherein said selected at least one information item is associated with the long-term pattern.

8. The method of claim 1, wherein the item download event is prompted by activity that occurs at the client device.

9. The method of claim 1, wherein the item download event is prompted by activity that occurs at a network-accessible information downloading service that is remote from the client device.

10. The method of claim 1, further comprising retiring a previously forwarded information item based on an item expiration event.

11. The method of claim 1, further comprising generating accounting information in response to the delivery of said at least one information item.

12. The method of claim 11, further comprising:

identifying, based on the accounting information, two or more one participants associated with the delivery of the information item; and

allocating revenue associated with the delivery of the information item among said two or more participants.

13. The method of claim 11, further comprising performing an operation to better ensure that the accounting information reflects a valid delivery event.

14. One or more machine-readable media containing machine-executable instructions for implementing the selecting and forwarding of claim 1.

15. An apparatus including logic configured to implement the selecting and forwarding of claim 1.

16. A method for delivering an information item to a client device over a communication coupling characterized by at least episodes of non-real-time response performance, comprising:

receiving at least one information item from a network-accessible information downloading service in response to an item download event;

storing said at least one information item in a client-side information item store;

identifying an item delivery event, subsequent to the item download event;

retrieving said at least one information item from the client-side information item store in response to the item delivery event; and

presenting said at least one information item to a user for the user'"'"'s consumption.

17. The method of claim 16, wherein the information item comprises an advertisement.

18. One or more machine-readable media containing machine-executable instructions for implementing the receiving, storing, identifying, retrieving, and presenting of claim 16

19. An apparatus including logic configured to implement the receiving, storing, identifying, retrieving, and presenting of claim 16.

20. A system for delivering information items, comprising:

at least one client device configured to present at least one information item, wherein said at least one client device includes an information item store for retaining said at least one information item in advance of its presentation;

an information downloading service for forwarding said at least one information item to the information item store in response to a download event;

an information item source for providing said at least one information item to the information downloading service; and

a communication coupling, connecting said at least one client device with the information downloading service, characterized by at least episodes of non-real-time response performance.