VIRTUAL ADVERTISING SYSTEM

• US 20080033814A1
• Filed: 06/06/2007
• Published: 02/07/2008
• Est. Priority Date: 06/07/2006
• Status: Abandoned Application

• Current Assignee: Seac02 SRL
• Original Assignee: Seac02 SRL
• Inventors: Carignano, Andrea
• Application Number:
  US11/759,005
• Publication Number:
  US 20080033814A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A virtual advertising system is provided comprising means for storing at least one panorama content object of a real world, means for generating virtual image meta data from the panorama content object, means for storing at least one advertising content object, means for re-rendering the advertising content objects according to the virtual image meta data, and means for superimposing the displayed panorama content object with the re-rendered advertising content object at a defined position. This abstract is provided to comply with rules requiring an abstract, and it is submitted with the intention that it will not be used to interpret or limit the scope or meaning of the claims.

Claims

1. A virtual advertising system comprising:

means for storing at least one panorama content object of a real world;

means for generating virtual image meta data from the panorama content object;

means for storing at least one advertising content object;

means for re-rendering the advertising content objects according to the virtual image meta data; and

means for superimposing the re-rendered advertising content object into a display of the panorama content object at a defined position.

2. The system according to claim 1 wherein the panorama content is a 360 degree panorama image.

3. The system according to claim 2 wherein at a particular point in time only a fraction of the 360 degree panorama content is displayed upon user request.

6. (canceled)

13. A method for creating and displaying virtual advertising comprising:

storing at least one panorama content object of a real world;

generating virtual image meta data from the panorama content object;

storing at least one advertising content object;

re-rendering the advertising content object according to the virtual image meta data; and

superimposing the re-rendered advertising content object into a displayed panorama content object at a defined position.

14. The method according to claim 13 wherein the panorama content object is a 360 degree panorama image.

15. The method according to claim 14 wherein at a particular point in time only a fraction of the 360 degree panorama image is displayed upon user request.

16. The method according to claim 13 wherein superimposing comprises integrating the advertising content object such that the display of the advertising content object naturally matches into the display of the panorama content object.

17. The method according to claim 13 wherein the advertising content object is a still image.

18. The method according to claim 13 wherein the advertising content object is a movie.

19. The method according to claim 18 wherein superimposing comprises integrating the movie into the display of the panorama content object such that every frame of the movie is re-rendered in accordance with the virtual image meta data of the displayed panorama content.

20. The method according to claim 13 further comprising:

storing at least one user profile;

interpreting an information context of the displayed panorama content; and

choosing the advertising content object to be superimposed based on at least one of the stored user profile, the information context of the displayed panorama content, and/or a time of day.

21. The method according to claim 13, further comprising:

integrating and tracking a placeholder object within the panorama content object, wherein the advertising content object is positioned within the placeholder object while being displayed.

22. The method according to claim 21 wherein the position of the advertising content object is tracked within the displayed panorama content object such that a user may change a viewing angle of the displayed panorama content object within a range of up to a 360 degrees and the advertising content object is re-rendered matching the virtual image meta data according to a current viewing angle.

23. The method according to claim 18 wherein the advertising content object is re-rendered such that one or more of the frames of the movie is are re-rendered in real-time.

24. The method according to claim 13, wherein the displayed advertising content object is enriched with vendor meta data, and further comprising:

re-directing a user upon request according to the vendor meta data.

25. A computer-readable medium having stored thereon computer-readable instructions that, when executed on a computer system, are configured to perform the method of claim 13.

26. A virtual advertising system comprising:

means for storing at least one panorama content object of a real world;

means for generating virtual image meta data from the panorama content object;

means for re-rendering at least one advertising content object according to the virtual image meta data; and

means for superimposing the re-rendered advertising content object into a display of the panorama content object at a defined position.

4. The system according to claim 26 wherein superimposing comprises integrating the advertising content object such that display of the advertising content object naturally matches into the display of the panorama content object.

5. The system according to claim 26 wherein the advertising content object is at least one of a still image or a movie.

7. The system according to claim 26 wherein the advertising content object is a movie and the superimposing comprises integrating the movie into the display of the panorama content object such that every frame of the movie is re-rendered in accordance with the virtual image meta data of the displayed panorama content.

8. The system according to one claim 26 comprising:

means for storing a user profile;

means for interpreting an information context of the displayed panorama content; and

means for choosing an advertising content object to be superimposed based on at least one of a stored user profile, an information context of the displayed panorama content, and/or a time of day.

9. The system according to one claim 26 further comprising means for integrating and tracking a placeholder object within the panorama content object and wherein the advertising content object is positioned within the placeholder object while being displayed.

10. The system according to claim 9 wherein the position of the advertising content object is tracked within the displayed panorama content object such that the user may change the viewing angle of the displayed panorama content object within a range of up to a 360 degrees, and the advertising content object is re-rendered matching the virtual image meta data according to a current viewing angle.

11. The system according to claim 26 wherein the advertising content object is a movie and the advertising content object is re-rendered such that one or more of the frames of the movie are re-rendered in real-time.

12. The system according to claim 26 further comprising means for re-directing a user upon request, wherein the displayed advertising content object is enriched with vendor meta data such that the virtual advertising system redirects the user upon request according to the vendor meta data.