Methods and systems for providing cross-selling with online banking environments
First Claim
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1. A method of performing cross-selling within an authorized online banking environment, the method comprising:
- obtaining data relating to online banking activities performed by a customer within an authorized online banking environment;
determining at least one product to offer the customer based on the data relating to online banking activities performed by the customer; and
providing an offer of the at least one product to the customer within the authorized online banking environment.
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Abstract
A method of performing cross-selling within an authorized online banking environment. One method can include obtaining data relating to online banking activities performed by a customer within an authorized online banking environment, determining at least one product to offer the customer based on the data relating to online banking activities performed by the customer, and providing an offer of the at least one product to the customer within the authorized online banking environment.
181 Citations
32 Claims
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1. A method of performing cross-selling within an authorized online banking environment, the method comprising:
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obtaining data relating to online banking activities performed by a customer within an authorized online banking environment;
determining at least one product to offer the customer based on the data relating to online banking activities performed by the customer; and
providing an offer of the at least one product to the customer within the authorized online banking environment. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A system for performing cross-selling within an authorized online banking environment, the system comprising:
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an online banking application configured to allow an authorized customer to perform at least one banking activity;
a cross-selling application obtaining data relating to the at least one banking activity performed by the authorized customer and determining at least one product to offer the authorized customer based on the data relating to the at least one banking activity;
the online banking application configured to provide an offer of the at least one product to the authorized customer. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30)
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31. A cross-selling application for determining at least one product to offer a customer based on online banking activities performed by the customer, the cross-selling application comprising:
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data relating to at least one product available for cross-selling;
at least one software-based rule defining criteria for cross-selling at least one product to a customer;
a decision engine; and
pattern recognition software stored in computer readable medium within the cross-selling application for identifying unusual banking activities of the customer based on data relating to the banking activities performed by the customer and to provide a cross-selling potential value to the decision engine, the decision engine configured to apply the at least one rule and the data relating to at least one product available for cross-selling to the cross-selling potential value to determine the at least one product to offer the customer. - View Dependent Claims (32)
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Specification