COMPUTER-IMPLEMENTED METHOD FOR PUSHING TARGETED ADVERTISEMENTS TO A USER

• US 20080091537A1
• Filed: 10/29/2007
• Published: 04/17/2008
• Est. Priority Date: 10/22/1999
• Status: Abandoned Application

• Current Assignee: Khi Acquisitions LLC (Intellectual Ventures LLC)
• Original Assignee: Khi Acquisitions LLC (Intellectual Ventures LLC)
• Inventors: Miller, John, Amin, Himanshu
• Application Number:
  US11/926,645
• Publication Number:
  US 20080091537A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G08G 1/0962 having an indicator mounted inside the vehicle, e.g. giving voice messages
• CPC Class Codes: G08G 1/096716 where the received information does not generate an automatic action on the vehicle control
• CPC Class Codes: G08G 1/096741 where the source of the transmitted information selects which information to transmit to each vehicle
• CPC Class Codes: G08G 1/096775 where the origin of the information is a central station
• CPC Class Codes: Y10S 707/99933 Query processing, i.e. searching
• CPC Class Codes: Y10S 707/99934 Query formulation, input preparation, or translation
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing

Abstract

A method for transmitting advertisements includes receiving information regarding location of a user, and user profile or user demographic information; and transmitting a targeted advertisement to the user, the targeted advertisement is selected from a set of advertisements as a function of the location of the user, and the user profile or user demographic information.

Claims

1. A computer-implemented method for pushing content to a user, comprising:

receiving information regarding location of a user;

analyzing the information and pushing content to the user as a function of the received location information, the pushed content being region-specific to the user location.

2. The method of claim 1 comprising receiving information regarding a new location of the user;

and

pushing new content to the user, the new content is region-specific to the new user location.

3. The method of claim 1 comprising receiving user profile information, and the pushed content is a function of the user profile information.

4. The method of claim 1 comprising receiving user demographic information, and the pushed content is a function of the user demographic information.

5. The method of claim 1 comprising determining direction of the user, and pushing new content to the user as a function of the determined direction.

6. The method of claim 1, the content is an image.

7. The method of claim 1, the content is audio.

8. The method of claim 1, the content is video.

9. A computer-implemented method for transmitting advertisements, comprising:

receiving information regarding location of a user, and user profile or user demographic information; and

transmitting a targeted advertisement to the user, the targeted advertisement is selected from a set of advertisements as a function of the location of the user, and the user profile or user demographic information.

10. The method of claim 9 comprising receiving information regarding a new location of the user;

and

pushing a new advertisement to the user as a function of the new user location.

11. The method of claim 9 comprising determining direction of the user, and pushing a new advertisement to the user as a function of the determined direction.

12. The method of claim 9, the advertisement is image-based.

13. The method of claim 9, the advertisement is audio-based.

14. The method of claim 9, the advertisement is video-based.

15. The method of claim 9, comprising selecting the targeted advertisement as a function of past user purchasing activity.

16. A computer-implemented method for pushing content to a user, comprising:

receiving information regarding location of a user;

identifying a set of websites having content relevant to the user location information; and

pushing information related to a subset of the identified set of websites to the user.