PERSONALIZED E-COUPONS FOR MOBILE COMMUNICATION DEVICES

• US 20080154714A1
• Filed: 12/21/2006
• Published: 06/26/2008
• Est. Priority Date: 12/21/2006
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Zhang, Zhengyou, Chou, Philip A., Liu, Zicheng
• Application Number:
  US11/614,391
• Publication Number:
  US 20080154714A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G01C 21/30 Map- or contour-matching
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user

Abstract

A technique for providing and receiving personalized e-coupons is presented. In general, the technique involves an e-coupon provider sending e-coupons to a user of a mobile communication device, such as a cellular telephone or PDA, which are personalized in various ways so as to make them attractive to the user. In one embodiment, the e-coupons are provided based on location information received from the mobile communication device. In another embodiment, the e-coupons are provided based on the user'"'"'s purchasing history. The mobile communication device that receives e-coupons from the provider includes an e-coupon handler program to facilitate the procurement and receipt of the e-coupons. In general, the e-coupon handler receives e-coupons and displays them to the user on a display of the mobile communication device. The e-coupons could have been requested by the e-coupon handler, or pushed to it by the e-coupon provider.

Claims

1. A computer-implemented process for providing personalized e-coupons to a user of a mobile communication device which is capable of ascertaining its location, comprising using a computer to perform the following process actions:

receiving location information associated with the mobile communication device (300), wherein the location information comprises routes and destinations frequented by the user in that the user took a route at least a first prescribed number of times and visited a destination at least a second prescribed number of times, as derived from location data periodically captured by the mobile communication device;

analyzing the location information to identify enterprises offering e-coupons which are proximate within a first prescribed distance to a frequent route or a second prescribed distance to a destination of the user (302);

generating one or more e-coupons associated with the identified enterprises (306); and

providing the generated e-coupons to the mobile communication device (308).

2. The process of claim 1, wherein the location information further comprises the current location of the mobile communication device, and wherein the process further comprises the process actions of:

identifying enterprises offering e-coupons which are within a third prescribed distance of the current location of the mobile communication device;

generating one or more e-coupons associated with one or more of the identified enterprises which are within said third prescribed distance of the current location of the mobile communication device; and

providing the generated e-coupons associated with the one or more of the identified enterprises which are within said third prescribed distance of the current location of the mobile communication device, to the mobile communication device.

3. The process of claim 1, wherein the location information further comprises the current location of the mobile communication device, and wherein the process further comprises the process actions of:

receiving a location-based reminder request for the user of the mobile communication device, said request identifying a good or service that the user wishes to purchase, or an enterprise the user wishes to shop at;

identifying enterprises named in, or that sell the good or service identified in, the location-based reminder request;

periodically receiving data identifying the current location of the user from the mobile communication device; and

whenever, based on the current location data, the mobile communication device is proximate within said third prescribed distance to an identified enterprise named in or that sells the good or service identified in the request, notifying the user associated with the request of the nearby enterprise.

4. The process of claim 3, further comprising the process actions of:

generating one or more reminder request e-coupons associated with the good or service identified in the location-based reminder request, or offered by the enterprise identified in the request; and

providing the one or more generated reminder request e-coupons to the mobile communication device.

5. The process of claim 1, wherein the location information further comprises the current location of the mobile communication device, and wherein the process further comprises the process actions of:

receiving a location-based reminder request for the user of the mobile communication device, said request identifying a good or service that the user wishes to purchase, or an enterprise the user wishes to shop at;

identifying enterprises named in, or that sell the good or service identified in, the location-based reminder request; and

providing the identities and locations of the identified enterprises, as well as a list of goods and services the enterprises sell, to the mobile communication device, thereby facilitating the mobile communication device notifying the user whenever the device is proximate within said third prescribed distance to an identified enterprise named in, or that sells the good or service identified, in the location-based reminder request.

6. The process of claim 5, further comprising the process actions of:

receiving an e-coupon request for one or more e-coupons corresponding to the good or service identified in the location-based reminder request, or offered by the enterprise identified in the request;

generating the one or more requested e-coupons; and

providing the one or more requested e-coupons to the mobile communication device.

7. A system for providing personalized e-coupons to a user of a mobile communication device, comprising:

a general purpose computing device which is capable of communicating with said mobile communication device; and

a computer program comprising program modules executable by the computing device, wherein the computing device is directed by the program modules of the computer program to,

receive purchasing information (200), wherein the purchasing information comprises data concerning a user'"'"'s past redemption of e-coupons,

analyze the purchasing information to determine what goods or services, or both, the user finds attractive (204),

generate one or more e-coupons based on the analysis of the purchasing information (206), and

provide the generated e-coupons to the mobile communication device (208).

8. The system of claim 7, wherein the data concerning a user'"'"'s past redemption of e-coupons comprises a good or service purchased with an e-coupon.

9. The system of claim 8, wherein the data concerning a user'"'"'s past redemption of e-coupons further comprises the price of the good or service purchased with the e-coupon.

10. The system of claim 7, wherein the data concerning a user'"'"'s past redemption of e-coupons comprises an indicator identifying the user who redeemed the e-coupon.

11. The system of claim 7, wherein the program modules for generating and providing one or more e-coupons to the mobile communication device, comprises sub-modules for generating and providing one or more e-coupons in response to a request for e-coupons received from the user of the mobile communication device.

12. The system of claim 7, wherein the mobile communication device is capable of ascertaining its location, and wherein the program modules for generating and providing one or more e-coupons to the mobile communication device, comprises sub-modules for generating and providing one or more e-coupons associated with enterprises located within a prescribed distance from the location of the mobile communication device based on location information received from the mobile communication device.

13. The system of claim 7, wherein the mobile communication device is capable of ascertaining its location, and wherein the program modules for generating and providing one or more e-coupons to the mobile communication device, comprises sub-modules for generating and providing one or more e-coupons associated with enterprises located within a prescribed distance from the mobile communication device based on location information received from the mobile communication device in a request for said e-coupons.

14. A computer-readable medium having computer-executable instructions for receiving a personalized e-coupon on a mobile communication device comprising a display, said computer-executable instructions comprising:

inputting an e-coupon sent by an e-coupon provider on said mobile communication device (806), wherein the e-coupon is redeemable for a good or service that is deemed to be attractive to the user of the mobile communication device based on the user'"'"'s past redemption and non-redemption of e-coupons; and

displaying the inputted e-coupon on the display of the mobile communication device, said e-coupon being redeemable by the user (810).

15. The computer-readable medium of claim 14, wherein the inputted e-coupon comprises an indicator identifying the user such that whenever the e-coupon is redeemed, the user redeeming the e-coupon is known.

16. The computer-readable medium of claim 14, wherein the mobile communication device is capable of ascertaining its location, and wherein the medium further comprises instructions for:

causing the mobile communication device to send a location-based reminder request to the e-coupon provider in response to a user command to do so, wherein the request identifies a good or service the user wishes to purchase, or an enterprise the user wishes to shop at;

periodically causing the mobile communication device to send data identifying its current location to the e-coupon provider; and

receiving a notification from the e-coupon provider that the mobile communication device is within a prescribed distance from an enterprise named in, or that sells the good or service identified in, the location-based reminder request.

17. The computer-readable medium of claim 16, further comprising an instruction for displaying an e-coupon associated with the good or service identified in the location-based reminder request, or offered by the enterprise identified in the request, whenever such an e-coupon is received from the e-coupon provider.

18. The computer-readable medium of claim 14, wherein the mobile communication device is capable of ascertaining its location, and wherein the medium further comprises instructions for:

causing the mobile communication device to send a location-based reminder request to the e-coupon provider in response to a user command to do so, wherein the request identifies a good or service the user wishes to purchase, or an enterprise the user wishes to shop at;

receiving from the e-coupon provider, a list of one or more enterprises and their locations corresponding to an enterprise that was named in, or that sells the good or service identified in, the location-based reminder request;

notifying the user that the mobile communication device is within a prescribed distance from a listed enterprise.

19. The computer-readable medium of claim 18, further comprising instructions for:

causing the mobile communication device to send an e-coupon request to the e-coupon provider requesting one or more e-coupons corresponding to the good or service identified in the location-based reminder request, or offered by an enterprise identified in the request; and

displaying the one or more requested e-coupons whenever received from the e-coupon provider.

20. The computer-readable medium of claim 14, wherein the mobile communication device is capable of ascertaining its location, and wherein the instruction for displaying an e-coupon sent by an e-coupon provider, comprises sub-instructions for:

collecting location information associated with the mobile communication device, wherein the location information comprises the mobile communication device'"'"'s current location, as well as routes and destinations frequented by the user in that the user took a route at least a first prescribed number of times and visited a destination at least a second prescribed number of times; and

analyzing the location information and the user'"'"'s past redemption and non-redemption of e-coupons to filter e-coupons sent by the e-coupon provider and only displaying an e-coupon that is deemed to be attractive to the user based on past e-coupon redemption and non-redemption, and associated with enterprises located within a first prescribed distance of the mobile communication device'"'"'s current location or a frequented destination, or located within a second prescribed distance from a frequented route.