LOCATION BASED ADVERTISING AND TRAFFIC WARNING SYSTEM

• US 20080167955A1
• Filed: 01/05/2007
• Published: 07/10/2008
• Est. Priority Date: 01/05/2007
• Status: Abandoned Application

• Current Assignee: Visteon Global Technologies Incorporated (Visteon Corporation)
• Original Assignee: Visteon Global Technologies Incorporated (Visteon Corporation)
• Inventors: Zerod, Richard David, Hijaouy, Nazih Kamal
• Application Number:
  US11/620,211
• Publication Number:
  US 20080167955A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G01S 19/14 specially adapted for specific applications
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G08G 1/096741 where the source of the transmitted information selects which information to transmit to each vehicle
• CPC Class Codes: G08G 1/096775 where the origin of the information is a central station

Abstract

A system and method for providing a user with traffic and sponsor information. The system generally includes a processor, traffic and location antennas in communication with the processor, a traffic location table database in communication with the processor, and a memory unit in communication with the processor and having processor executable instructions. The method includes the steps of saving a set of locations, determining at least one area of interest, receiving the traffic and sponsor message and outputting the sponsor and traffic message to the output device if the sponsor location is within a specific distance from the user and the traffic location is located within the area of interest.

Claims

1. A system for providing a user with traffic and sponsor information, the system comprising:

a processor;

an output device in communication with the processor;

a data antenna in communication with the processor, the data antenna configured to transmit a traffic message and a sponsor message to the processor, the traffic message having a traffic location code and a traffic incident code, the sponsor message having a sponsor location code and a sponsor name;

a user location antenna in communication with the processor, the user location antenna configured to transmit a user location to the processor, the user location being latitudinal and longitudinal location data;

a location table in communication with the processor, the location table having latitudinal and longitudinal location data corresponding to the traffic location code and the sponsor location code;

a memory unit in communication with the processor and having processor executable instructions for configuring the processor to;

receive the user location, the traffic message, and the sponsor message,

determine an area of interest,

convert the traffic location code and the sponsor location code to latitudinal and longitudinal coordinates using the location table;

output the sponsor name and traffic message to the output device if the sponsor location is within a specific distance from the user location and the traffic location is located within the area of interest.

2. The system of claim 1, wherein the memory unit includes processor executable instructions for configuring the processor to output the traffic message to the output device if the traffic location is located within the area of interest and the sponsor location is not located within the specific distance from the user location.

3. The system of claim 1, wherein the memory unit includes processor executable instructions for configuring the processor to:

determine if the traffic message has been previously outputted to the output device and the sponsor name has been recently outputted to the output device; and

output the traffic message and the sponsor name to the output device if the traffic event has not been previously outputted to the output device and the sponsor name has not been recently outputted to the output device.

4. The system of claim 1, wherein the sponsor message further comprises a sponsor advertising time interval and the memory unit includes processor executable instructions for configuring the processor to

receive a user time;

and

output the traffic message and the sponsor name to the output device if the traffic location and the sponsor location is located within the area of interest and the user time is within a sponsor advertising time interval.

5. The system of claim 1, wherein the memory unit includes processor executable instructions for configuring the processor to

receive a replay signal from the user;

and

output a previously outputted traffic message and sponsor name to the output device.

6. The system of claim 1, wherein the output device is an audio output device.

7. The system of claim 1, wherein the user location antenna is a global positioning system antenna.

8. The system of claim 1, wherein the area of interest is a plurality of latitudinal and longitudinal coordinates surrounding the user location.

9. A method for providing a user with traffic and sponsor information, the method comprising the steps of:

receiving a user location, a traffic message, a sponsor message;

the traffic message having a traffic location code and a traffic incident code, the sponsor message having a sponsor location code and a sponsor name,

determining an area of interest,

converting the traffic location code and the sponsor location code to latitudinal and longitudinal coordinates using a location table; and

outputting the sponsor name and traffic message to the output device if the sponsor location is within a specific distance from the user location and the traffic location is located within the area of interest.

10. The method of claim 9, further comprising the step of outputting the traffic message to the output device if the traffic location is located within the area of interest and the sponsor location is not located within specific distance from the user location.

11. The method of claim 9, further comprising the steps of:

determining if the traffic message has been previously outputted to the output device and the sponsor name has been recently outputted to the output device; and

outputting the traffic message and the sponsor name to the output device if the traffic event has not been previously outputted to the output device and the sponsor name has not been recently outputted to the output device.

12. The method of claim 9, further comprising the steps of:

receiving a user time;

output the traffic message and the sponsor name to the output device if the traffic location and the sponsor location is located within the area of interest and the user time is within a sponsor advertising time interval.

13. The method of claim 9, further comprising the steps of:

receiving a replay signal from the user; and

outputting a previously outputted traffic message and sponsor name to the output device.

14. The method of claim 9, wherein the output device is an audio output device.

15. The method of claim 9, wherein the area of interest is a plurality of latitudinal and longitudinal coordinates surrounding the user location.

16. In a computer readable storage medium having stored therein data representing instructions executable by a programmed processor for enabling operation of a system for providing a user with traffic information, the storage medium comprising instructions for:

receiving a user location, a traffic message, a sponsor message;

the traffic message having a traffic location code and a traffic incident code, the sponsor message having a sponsor location code and a sponsor name,

determining an area of interest,

converting the traffic location code and the sponsor location code to latitudinal and longitudinal coordinates using a location table; and

outputting the sponsor name and traffic message to the output device if the sponsor location is within a specific distance from the user location and the traffic location is located within the area of interest.

17. The computer readable storage medium of claim 16, further comprising instructions for outputting the traffic message to the output device if the traffic location is located within the area of interest and the sponsor location is not located within the specific distance from the user location.

18. The computer readable storage medium of claim 16, further comprising instructions for:

determining if the traffic message has been previously outputted to the output device and the sponsor name has been recently outputted to the output device; and

outputting the traffic message and the sponsor name to the output device if the traffic event has not been previously outputted to the output device and the sponsor name has not been recently outputted to the output device.

19. The computer readable storage medium of claim 16, further comprising instructions for:

receiving a user time; and

output the traffic message and the sponsor name to the output device if the traffic location and the sponsor location is located within the area of interest and the user time is within a sponsor advertising time interval.

20. The computer readable storage medium of claim 16, further comprising instructions for:

receiving a replay signal from the user; and

outputting a previously outputted traffic message and sponsor name to the output device.

21. The computer readable storage medium of claim 16, wherein the output device is an audio output device.

22. The computer readable storage medium of claim 16, wherein the area of interest is a plurality of latitudinal and longitudinal coordinates surrounding the user location.