Bid system for presentation of data items
First Claim
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1. A method comprising:
- determining an expected revenue benefit value associated with a presentation of a data item;
determining a likelihood of an event related to the data item; and
assigning a ranking value to the data item, the ranking value being automatically calculated using the expected benefit value and the likelihood of the event related to the data item.
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Abstract
A method includes determining an expected revenue benefit value associated with a presentation of a data item. A likelihood of an event related to the data item is determined. A ranking value is assigned to the data item, the ranking value being automatically calculated using the expected benefit value and the likelihood of the event related to the data item.
66 Citations
35 Claims
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1. A method comprising:
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determining an expected revenue benefit value associated with a presentation of a data item; determining a likelihood of an event related to the data item; and assigning a ranking value to the data item, the ranking value being automatically calculated using the expected benefit value and the likelihood of the event related to the data item. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A system comprising:
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a value component to determine an expected revenue benefit value associated with a presentation of a data item; an event component to determine a likelihood of an event related to the data item; and a ranking component to assign a ranking value to the data item, the ranking value being automatically calculated by the ranking component using the expected benefit value and the likelihood of the event related to the data item. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33)
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34. A system comprising:
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first means for determining an expected revenue benefit value associated with a presentation of a data item; second means for determine a likelihood of an event related to the data item; and third means for assigning a ranking value to the data item, the ranking value being automatically calculated by the ranking component using the expected benefit value and the likelihood of the event related to the data item.
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35. A machine-readable medium embodying instructions that, when executed by a machine, cause the machine to perform operations comprising:
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determining an expected revenue benefit value associated with a presentation of a data item; determining a likelihood of an event related to the data item; and assigning a ranking value to the data item, the ranking value being automatically calculated using the expected benefit value and the likelihood of the event related to the data item.
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Specification