System and method for contextual advertisement and merchandizing based on an automatically generated user demographic profile
First Claim
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1. A method comprising:
- associating product or service category information in an item group related to a host site;
obtaining user interaction information related to a host site;
generating a user demographic profile for each item group; and
identifying at least one other item group to which a particular user demographic profile relates.
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Abstract
A computer-implemented system and method for keyword extraction and contextual advertisement generation based on user demographic profile are disclosed. The system in an example embodiment includes a category extraction service to associate product or service category information in an item group related to a host site, and a user demographic profile generator to obtain user interaction information related to a host site, to generate a user demographic profile for each item group, and to identify at least one other item group to which a particular user demographic profile relates.
203 Citations
25 Claims
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1. A method comprising:
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associating product or service category information in an item group related to a host site; obtaining user interaction information related to a host site; generating a user demographic profile for each item group; and identifying at least one other item group to which a particular user demographic profile relates. - View Dependent Claims (2, 3, 4, 5)
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6. A method comprising:
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associating product or service category information in an item group related to a website; generating a user demographic profile for at least one item group of the website; and associating the user demographic profile with the website. - View Dependent Claims (7, 8, 9)
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10. An article of manufacture comprising a machine-readable medium having machine executable instructions embedded thereon, which when executed by a machine, cause the machine to:
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associate product or service category information in an item group related to a host site; obtain user interaction information related to a host site; generate a user demographic profile for each item group; and identify at least one other item group to which a particular user demographic profile relates. - View Dependent Claims (11, 12, 13)
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14. An article of manufacture comprising a machine-readable medium having machine executable instructions embedded thereon, which when executed by a machine, cause the machine to:
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associate product or service category information in an item group related to a website; generate a user demographic profile for at least one item group of the website; and associate the user demographic profile with the website. - View Dependent Claims (15, 16, 17)
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18. A system comprising:
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a processor; a memory coupled to the processor to store information related to a user demographic profile; a category extraction service to associate product or service category information in an item group related to a host site; and a user demographic profile generator to obtain user interaction information related to a host site, to generate a user demographic profile for each item group, and to identify at least one other item group to which a particular user demographic profile relates. - View Dependent Claims (19, 20, 21)
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22. A system comprising:
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a processor; a memory coupled to the processor to store information related to a user demographic profile; a category extraction service to associate product or service category information in an item group related to a website; and a user demographic profile generator to generate a user demographic profile for at least one item group of the website, and to associate the user demographic profile with the website. - View Dependent Claims (23, 24, 25)
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Specification