Advertising funded data access services
First Claim
1. A method for funding use of a data access service, the method comprising:
- identifying a user of a personal electronic device;
identifying a data access service that is accessible via the personal electronic device;
identifying a data item that is accessible via the data access service;
identifying digital advertising content for consumption by the user, the digital advertising content originating from an advertising source;
associating the digital advertising content with the data item;
accessing an account for recording exchanges of consideration between the user and the data access service, the account having an account balance;
when the user uses the personal electronic device to access the data item via the data access service, adjusting the account balance to reflect a consideration provided by the data access service; and
when the user consumes the digital advertising content, adjusting the account balance to reflect a consideration provided by the user,the account serving as a medium for the advertising source to fund the use of the data access service by the user.
2 Assignments
0 Petitions
Accused Products
Abstract
Techniques for using advertising to fund the use of client-side or network-side data access services by a user of a personal electronic device are discussed. Digital advertising content is associated with data items accessible via a particular data access service at a variety of processing locations, using a variety of techniques. An account having an account balance is used to record exchanges of consideration between the user and the data access service. When the user uses the personal electronic device to access data items via the data access service, the account balance is adjusted to reflect a consideration provided by the data access service. When the user consumes digital advertising content, the account balance is adjusted to reflect consideration provided by the user. In this manner, the account serves as a medium for the advertising source to fund the use of the data access service.
54 Citations
20 Claims
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1. A method for funding use of a data access service, the method comprising:
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identifying a user of a personal electronic device; identifying a data access service that is accessible via the personal electronic device; identifying a data item that is accessible via the data access service; identifying digital advertising content for consumption by the user, the digital advertising content originating from an advertising source; associating the digital advertising content with the data item; accessing an account for recording exchanges of consideration between the user and the data access service, the account having an account balance; when the user uses the personal electronic device to access the data item via the data access service, adjusting the account balance to reflect a consideration provided by the data access service; and when the user consumes the digital advertising content, adjusting the account balance to reflect a consideration provided by the user, the account serving as a medium for the advertising source to fund the use of the data access service by the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. An apparatus, comprising:
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a computer-readable storage medium; and a processor responsive to the computer-readable storage medium and to computer-executable instructions stored on the computer-readable medium, the computer-executable instructions executable by the processor to identify a user of a personal electronic device, identify a data access service that is accessible via the personal electronic device, identify a data item that is accessible via the data access service, identify digital advertising content for consumption by the user, the digital advertising content originating from an advertising source, associate the digital advertising content with the data item, access an account for recording exchanges of consideration between the user and the data access service, the account having an account balance, when the user uses the personal electronic device to access the data item via the data access service, adjust the account balance to reflect a consideration provided by the data access service, and when the user consumes the digital advertising content, adjust the account balance to reflect a consideration provided by the user, the account serving as a medium for the advertising source to fund the use of the data access service by the user. - View Dependent Claims (18, 19)
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20. A system, comprising:
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a communication manager configured to identify when a user of a personal electronic device accesses a data item via a data access service; an association manager responsive to the communication manager, the association manager configured to associate the data item with digital advertising content originating from an advertising source; a consumption manager configured to generate advertisement consumption data when the digital advertising content is presented to the user, and generate service access data when the user of the personal electronic device accesses the data item via the data access service; and a consideration exchange manager responsive to the consumption manager, the consideration exchange manager configured to maintain an account having an account balance, the account balance adjusted based on the consumption data and the service access data, the account serving as a medium for the advertising source to fund the use of the data access service by the user.
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Specification