BEHAVIOR-BASED MOBILE CONTENT PLACEMENT ON A MOBILE COMMUNICATION FACILITY
First Claim
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1. A method comprising:
- receiving a website request associated with a mobile communication facility;
receiving behavioral information relating to a user of the mobile communication facility;
associating the received behavioral information with a mobile content, wherein the association is based at least in part on a relevance; and
presenting the relevant mobile content in association with the requested website.
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Abstract
In embodiments of the present invention improved capabilities are described for receiving a webpage, relevant mobile content, or other mobile information based at least in part on behavioral information related to a mobile communication facility user, and displaying the content or other information to the user'"'"'s mobile communication facility.
337 Citations
20 Claims
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1. A method comprising:
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receiving a website request associated with a mobile communication facility; receiving behavioral information relating to a user of the mobile communication facility; associating the received behavioral information with a mobile content, wherein the association is based at least in part on a relevance; and presenting the relevant mobile content in association with the requested website. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A system comprising:
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a first receiving facility adapted to receive a website request associated with a mobile communication facility; a second receiving facility adapted to receive behavioral information relating to a user of the mobile communication facility; an association facility adapted to associate the received behavioral information with a mobile content, wherein the association is based at least in part on a relevance; and a presentation facility adapted to present the relevant mobile content in association with the requested website.
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Specification