INTELLIGENT INFORMATION DISPLAY

• US 20080262909A1
• Filed: 04/18/2007
• Published: 10/23/2008
• Est. Priority Date: 04/18/2007
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Li, Li, Li, Ying, Chen, Yi, Najm, Tarek, Sim, Robert A.
• Application Number:
  US11/736,831
• Publication Number:
  US 20080262909A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure

Abstract

Computer-readable media, systems, and methods for intelligent information display are described. In embodiments, a display environment is monitored for one or more audience data and, upon receiving the one or more audience data, display information is processed in accordance with the one or more audience data and the processed display information is presented. In various embodiments, the audience data includes user gestures that indicate a communication with the intelligent information display, such as gestures indicating a mouse motion or a mouse click. In various other embodiments, the audience data includes demographic indicia such as the typical gender and/or typical age of an audience in a display environment.

Claims

1. A computer-implemented method for intelligent information display, comprising:

monitoring a display environment for one or more audience data;

upon receiving the one or more audience data, processing display information in accordance with the one or more audience data; and

presenting the processed display information.

2. The method of claim 1, wherein the one or more audience data includes one or more user gestures.

3. The method of claim 2, wherein processing the display information in accordance with the one or more audience data comprises:

applying a region of attention on the area of the one or more user gestures;

determining whether the one or more user gestures include a mouse motion in a computing device;

determining whether the one or more user gestures include a mouse click in a computing device; and

upon determining at least one of the mouse motion and the mouse click, adjusting the display information in accordance with the mouse motion or the mouse click.

4. The method of claim 3, wherein determining whether the one or more user gestures includes the mouse motion comprises:

measuring an optical flow in the region of attention; and

estimating a user gesture position in relation to display screen coordinates.

5. The method of claim 3, wherein determining whether the one or more user gestures includes the mouse click comprises:

measuring a dwell time in the region of attention;

measuring an activation in the region of attention; and

determining whether a combination of the dwell time and the activation indicates the mouse click.

6. The method of claim 3, wherein adjusting the display information in accordance with the mouse motion or the mouse click comprises preparing for a display interactive advertising targeted to a user based upon the one or more user gestures.

7. The method of claim 1, wherein the one or more audience data includes one or more audience measurement indicia.

8. The method of claim 7, wherein processing the display information in accordance with the one or more audience data comprises:

determining whether the one or more audience measurement indicia includes a demographic indicia; and

upon determining the demographic indicia, adjusting the display information in accordance with a face detection.

9. The method of claim 8, wherein determining whether the one or more audience measurement indicia includes the demographic indicia comprises:

using a collection of facial features to determine if the environment includes a face;

upon determining that the environment includes the face, performing a gender recognition and an age classification.

10. The method of claim 8, wherein adjusting the display information in accordance with the face detection comprises preparing for a display demographic-specific advertising classified by at least one of an age and a gender targeted to an audience based upon the one or more audience measurement indicia.

11. A computerized system for an intelligent information display, the system comprising:

a monitoring component configured to monitor a display environment and to receive data from an activity in the display environment;

a gesture recognition component configured to recognize user gestures in the display environment;

an audience measurement component configured to determine an audience demographic information of the display environment; and

a database for storing received information from the display environment.

12. The system of claim 11, further comprising a presentation component configured to present a display information based upon at least one of the user gestures and the audience demographic information received from activity in the display environment.

13. The system of claim 12, wherein the presentation component is further configured to present an intelligent, interactive advertisement information.

14. The system of claim 11, further comprising an impact measurement component configured to measure a typical size of the audience in the display environment and to determine an amount of time individual audience members remain in the display environment.

15. The system of claim 11, further comprising an advertiser exposure component configured to transmit the audience demographic information and an impact measurement information to advertisers and potential advertisers.

16. One or more computer readable media having instructions embodied thereon that, when executed, perform a method for an intelligent information display, the method comprising:

monitoring a display environment for one or more traffic data;

upon receiving the one or more traffic data, processing a display information in accordance with the one or more traffic data; and

presenting the processed display information.

17. The media of claim 16,

wherein the one or more traffic data includes at least one of a traffic speed information and a traffic congestion information, and

wherein processing the display information comprises adjusting, on an electronic billboard, an amount of time each advertisement is displayed according to at least one of the traffic speed information and the traffic congestion information, thereby customizing a display on the electronic billboard based upon current traffic conditions.

18. The media of claim 16,

wherein the one or more traffic data includes a vehicle-type information, and

wherein processing the display information comprises adjusting, on an electronic billboard, a type of advertisement displayed according to the vehicle type information, thereby customizing a display on the electronic billboard by targeting displayed advertisements based upon types of vehicles currently in the display environment.

19. The media of claim 16,

wherein the one or more traffic data includes a weather information, and

wherein processing the display information comprises adjusting, on an electronic billboard, a type of advertisement displayed according to the weather information, thereby customizing a display on the electronic billboard based upon prevailing weather conditions.

20. The media of claim 16,

wherein the one or more traffic data includes a public service information, and

wherein processing the display information comprises adjusting, on an electronic billboard, a type of information displayed according to the public service information, thereby customizing the electronic billboard to display public service announcements.