Packaged consumer food products and method of communicating a company's products' health values
First Claim
1. A method for broadcasting the nutritional quality of a company'"'"'s food products or services and making healthy choices easier for the consumer, said method comprising:
- providing a logo constructed as a geometrical figure having therein indicia associated with healthy eating and nutrition;
wherein the logo communicates that the healthy standard is based on one selected from the group consisting of dietary standards or guidelines of at least one world health or food regulatory body, international scientific guidelines, international dietary guidelines, and a combination thereof;
wherein said standards are for five nutrients consisting of saturated fat, trans fat, sodium, sugar, and cholesterol; and
applying the logo to a label of a consumable food product or to point of purchase advertising material.
1 Assignment
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Accused Products
Abstract
A consumable food article and a method for broadcasting the nutritional quality of a company'"'"'s food products or services and making healthy choices easier for the consumer which includes: providing a logo constructed as a geometrical figure having therein indicia associated with healthy eating and nutrition; wherein the logo communicates that the healthy standard is based on dietary standards or guidelines of at least one national and/or world health or food regulatory body or on international scientific guidelines; and applying the logo to a label of a consumable food product or to point of purchase advertising materials. The article bears the logo applied to a label on a package housing a consumable food material.
12 Citations
16 Claims
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1. A method for broadcasting the nutritional quality of a company'"'"'s food products or services and making healthy choices easier for the consumer, said method comprising:
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providing a logo constructed as a geometrical figure having therein indicia associated with healthy eating and nutrition;
wherein the logo communicates that the healthy standard is based on one selected from the group consisting of dietary standards or guidelines of at least one world health or food regulatory body, international scientific guidelines, international dietary guidelines, and a combination thereof;wherein said standards are for five nutrients consisting of saturated fat, trans fat, sodium, sugar, and cholesterol; and applying the logo to a label of a consumable food product or to point of purchase advertising material. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 16)
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10. A consumable food article comprising:
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a package housing a consumable food material; and a logo placed on the package or an advertising material provided at the point of purchase; said logo or said advertising material communicating the nutritional quality of a company'"'"'s food products or services and making healthy choices easier for the consumer, the logo constructed as a geometrical figure having therein indicia associated with healthy eating and nutrition;
wherein the logo communicates that the healthy standard is based on dietary standards or guidelines of at least one national and/or international health or food regulatory body or on international scientific or dietary guidelines; andwherein said standard is for five nutrients consisting of saturated fat, trans fat, sodium, sugar, and cholesterol. - View Dependent Claims (11, 12, 13, 14, 15)
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Specification