SYSTEM AND METHOD FOR ANALYSIS AND VISUAL REPRESENTATION OF BRAND PERFORMANCE INFORMATION
First Claim
1. A computer implemented method of validating an effectiveness of a candidate survey question in measuring at least one attribute associated with a plurality of studied subjects, comprising:
- collecting from each of n number of responders through a computer network, n being an integer, a plurality of sets of responses to a set of survey questions, said set of survey questions including said candidate survey question, each of said set of survey questions soliciting a numerical value response, each set of said plurality of sets of responses respectively corresponding to responses to said set of survey questions with respect to one of said plurality of studied subjects;
determining, with at least one processor, n first average values, each of said n first average values being an arithmetic average of all responses to each of said set of survey questions with respect to each of said plurality of studied subjects, from an ith one of said n responders, said i being an integer ranging from 1 to n;
determining, with the at least one processor, a correlation coefficient for said candidate survey question using a formula,
correlation coefficient=[Σ
(variations from mean value for var1)×
Σ
(variations from mean value for var2)]/[total number of responders×
standard deviation of both var1 and var2],wherein said var1 represents n responses to said candidate survey question, and wherein said var2 is said n first average values; and
determining, with the at least one processor, said effectiveness based on said correlation coefficient.
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Abstract
A method of, and system for, measuring performance of a brand comprises: receiving, from a plurality of responders, responses to a set of survey questions, the set of survey questions comprising n subsets of questions, n being an integer, each of the n subsets of survey questions being intended to measure respectively corresponding one n attributes of the brand; assigning, for each of said n attributes, a score based on responses to respective corresponding one of the n subsets of questions, wherein said n attributes comprises: a connection attribute relating to perceived quality associated with the measured brand, and a loyalty attribute relating to loyalty towards the brand.
35 Citations
27 Claims
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1. A computer implemented method of validating an effectiveness of a candidate survey question in measuring at least one attribute associated with a plurality of studied subjects, comprising:
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collecting from each of n number of responders through a computer network, n being an integer, a plurality of sets of responses to a set of survey questions, said set of survey questions including said candidate survey question, each of said set of survey questions soliciting a numerical value response, each set of said plurality of sets of responses respectively corresponding to responses to said set of survey questions with respect to one of said plurality of studied subjects; determining, with at least one processor, n first average values, each of said n first average values being an arithmetic average of all responses to each of said set of survey questions with respect to each of said plurality of studied subjects, from an ith one of said n responders, said i being an integer ranging from 1 to n; determining, with the at least one processor, a correlation coefficient for said candidate survey question using a formula,
correlation coefficient=[Σ
(variations from mean value for var1)×
Σ
(variations from mean value for var2)]/[total number of responders×
standard deviation of both var1 and var2],wherein said var1 represents n responses to said candidate survey question, and wherein said var2 is said n first average values; and determining, with the at least one processor, said effectiveness based on said correlation coefficient. - View Dependent Claims (2)
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3. A computer implemented method of measuring performance quality of a measured brand, comprising:
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receiving, from a plurality of responders through a computer network, responses to a set of survey questions, wherein said set of survey questions comprises n subsets of questions, n being an integer, each of said n subsets questions being intended to measure respectively corresponding one of n attributes of said measured brand; assigning, by operation of at least one processor, for each of said n attributes, a score based on responses to respective corresponding one of said n subsets of questions, wherein said n attributes comprises; a connection attribute relating to perceived quality associated with said measured brand, and a loyalty attribute relating to loyalty towards said measured brand. - View Dependent Claims (4, 5, 6, 7, 8, 9, 10, 11, 23, 24, 25, 26, 27)
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12. A computer implemented method of conveying information of a plurality of attributes, comprising:
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plotting, by at least one processor, each of a first one through an nth one of said plurality of attributes respectively on a first one thought an mth one of a plurality of axes to obtain each a first through nth coordinates, each of said n and m being an integer; rotating, by the at least one processor, at least one of said plurality axes by a rotation amount, said rotation amount corresponding to a (n+1)th one of said plurality of attributes; and drawing, by the at least one processor, at least one three dimensional geometrical shape using each of said first through nth coordinates as nodal points of said at least one three dimensional geographical shape. - View Dependent Claims (13)
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14. A machine readable storage medium having stored therein one or more instructions for implementing a method of measuring performance quality of a measured brand, said one or more instructions comprising instructions for:
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receiving from a plurality of responders responses to a set of survey questions, wherein said set of survey questions comprises n subsets of questions, n being an integer, each of said n subsets questions being intended to measure respectively corresponding one of n attributes of said measured brand; assigning for each of said n attributes, a score based on responses to respective corresponding one of said n subsets of questions, wherein said n attributes comprises; a connection attribute relating to perceived quality associated with said measured brand, and a loyalty attribute relating to loyalty towards said measured brand. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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21. A system for measuring performance quality of a measured brand, comprising:
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a data collection server configured to store, responses of a plurality of responders, to a set of survey questions, wherein said set of survey question comprises n subsets of questions, n being an integer, each of said n subsets questions being intended to measure respectively corresponding one n attributes of said measured brand; an analytics server in communicative connection with said data collection server, said analytics server being configured to assign, for each of said n attributes, a score based on responses to respective corresponding one of said n subsets of questions, a graphics server in communicative connection with said analytics server, said graphics server configured to generate a visual representation of said scores for said n attributes, said graphics server including a machine readable storage medium having stored therein one or more instructions for; plotting each score for a first one through an (n−
1)th one of said n attributes respectively on a first one thought an mth one of a plurality of axes to obtain each a first through (n−
1)th coordinates, said m being an integer,rotating at least one of said plurality axes by a rotation amount, said rotation amount corresponding to an nth one of said n attributes, and drawing at least one three dimensional geometrical shape using each of said first through (n−
1)th coordinates as nodal points of said at least one three dimensional geographical shape. - View Dependent Claims (22)
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Specification