REAL-TIME PLAYER TRACKING

• US 20090055204A1
• Filed: 08/23/2007
• Published: 02/26/2009
• Est. Priority Date: 08/23/2007
• Status: Abandoned Application

• Current Assignee: IGT (International Game Technology)
• Original Assignee: IGT (International Game Technology)
• Inventors: Saenz, Javier, Nguyen, Binh T., Pennington, Richard
• Application Number:
  US11/844,262
• Publication Number:
  US 20090055204A1
• Time in Patent Office: Days
• US Class Current: 705/7
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/3239 Tracking of individual players
• CPC Class Codes: G07F 17/3241 Security aspects of a gaming system, e.g. detecting cheating, device integrity, surveillance computer security G06F21/00

Abstract

Some implementations of the invention provide methods, devices and systems for acquiring patron data in real time. A plurality of networked cameras may be used to acquire information regarding casino patrons. The cameras may include “smart cameras” having an integrated machine vision system. The real-time information may be used to populate one or more databases of a player loyalty program. Patron information may also be used to determine trends associated with patron demographics, with levels of a player loyalty program, etc. Some implementations of the invention involve monitoring patron event data and determining when predetermined events of interest occur. When a defined event occurs, patron data relating to the associated patron may be monitored, analyzed and used to populate one or more player loyalty databases. In some implementations, patron data acquired prior to the time of the defined event may also be analyzed and used.

Claims

1. An image analyzing system, comprising:

a camera system comprising a plurality of cameras for obtaining patron data regarding people in or near a commercial establishment, the plurality of cameras configured for communication with other devices via a network; and

a server, comprising;

at least one network interface configured for communication with the network; and

a logic system configured to do the following;

acquire patron data regarding a patron from at least one of the cameras via the network interface;

categorize the patron with reference to the acquired patron data; and

determine, according to the categorization, whether to populate a customer loyalty database with at least some of the patron data.

2. The system of claim 1, wherein the logic system is further configured to cause a benefit to be provided to the patron according to a categorization.

3. The system of claim 1, wherein the logic system is further configured to do the following:

obtain stored patron data regarding the patron from a database; and

categorize the patron with reference to the acquired patron data and the stored patron data.

4. The system of claim 1, wherein the logic system determines the patron'"'"'s expected economic value to the commercial establishment, and wherein the person is categorized, at least in part, according to the expected economic value.

5. The system of claim 1, wherein the camera system is configured for tracking patrons.

6. The system of claim 1, wherein the logic system comprises at least one processor.

7. The system of claim 1, further comprising a network of radio frequency identification readers configured to provide patron locations.

8. The system of claim 2, wherein the database is a customer loyalty system database.

9. The system of claim 4, wherein the logic system assigns a rank to the patron, the rank depending at least in part on the patron'"'"'s expected economic value to the commercial establishment.

10. The system of claim 5, wherein the camera system further comprises means for handing off acquired patron data from a first range of a first camera to a second range of a second camera.

11. A method, comprising:

receiving real-time patron event data for patrons of a wager gaming establishment;

comparing the real-time patron event data with a set of defined events;

determining when a patron event of the real-time patron event data matches a defined event; and

causing real-time patron event data to be stored in a database of a player loyalty system of the wager gaming establishment, the real-time patron event data relating to a selected patron whose event matched a defined event.

12. The method of claim 11, further comprising retrieving, after the determining step, stored patron event data for the selected patron corresponding to a predetermined time interval prior to a time of the defined event, the stored patron event data comprising image data.

13. The method of claim 11, further comprising:

associating patron event data that occurred prior to a time of the defined event with the selected patron; and

storing data associated with the selected patron in the database of the player loyalty system.

14. The method of claim 11, wherein the real-time patron event data stored in the database correspond to patron events that occur after a time of the defined event.

15. The method of claim 11, wherein the real-time patron event data comprise image data.

16. The method of claim 11, wherein the set of defined events comprise indicia of patrons with expected economic value to the wager gaming establishment.

17. The method of claim 11, wherein the determining step comprises determining that a patron'"'"'s wagering or coin in has exceeded a predetermined threshold.

18. The method of claim 11, wherein the determining step comprises determining that a member of the player loyalty system has initiated a wager gaming session.

19. The method of claim 11, further comprising associating a code with a patron whose event matches a defined event.

20. The method of claim 11, further comprising:

determining when the patron event data matches a benefit event associated with providing a benefit to the patron; and

sending a signal to a device via the interface system, the signal indicating a benefit to be provided to the patron.

21. The method of claim 12, further comprising:

receiving selected patron event data that have been selected from the stored patron event data; and

causing selected patron event data to be stored in the database of the player loyalty system.

22. The method of claim 18, wherein the determining step comprises determining that the member has attained at least a predetermined level of the player loyalty system.

23. A method of processing image data, comprising:

acquiring image data of people in or near a commercial establishment;

analyzing the image data according to a first rule set;

determining whether a person is a member of a customer loyalty program; and

analyzing the image data according to a second rule set when it is determined that the person is a member of the customer loyalty program.

24. The method of claim 23, wherein the customer loyalty system comprises a card-based player tracking system of a wager gaming establishment and wherein the determining step comprises determining when the person'"'"'s player loyalty card has been inserted into a wager gaming machine.

25. The method of claim 23, wherein analyzing the image data according to the second rule set comprises a more detailed analysis of stored image data acquired prior to a time at which it was determined that the person is a member of the customer loyalty program.

26. The method of claim 23, wherein at least one of the rule sets involve one or more of wagering indicia, clothing indicia, jewelry indicia, personal association indicia, tipping indicia and purchasing indicia.

27. The method of claim 23, further comprising tracking the person'"'"'s location while the person is within, or in the vicinity of, the commercial establishment.

28. The method of claim 23, further comprising populating a data file regarding the member of the customer loyalty program according to the image data.

29. An apparatus, comprising:

an interface system;

a memory having a data structure stored therein, the data structure indicating a set of defined events;

a logic system configured to do the following;

receive real-time patron event data via the interface system;

compare the real-time patron event data with the set of defined events;

determine when a patron event of the real-time patron event data matches a defined event; and

cause real-time patron event data to be stored in a database of a customer loyalty system, the real-time patron event data relating to a selected patron whose event matched a defined event.

30. The apparatus of claim 29, wherein the logic system is further configured to retrieve, after the determining step, stored patron event data for the selected patron corresponding to a predetermined time interval prior to a time of the defined event, the stored patron event data comprising image data.

31. The apparatus of claim 29, wherein the logic device is configured to do the following:

associate patron event data that occurred prior to a time of the defined event with the selected patron; and

store data associated with the selected patron in the database of the customer loyalty system.

32. The apparatus of claim 29, wherein the real-time patron event data stored in the database correspond to patron events that occur after a time of the defined event.

33. The apparatus of claim 29, wherein the real-time patron event data comprise image data.

34. The apparatus of claim 29, wherein the set of defined events comprise indicia of patrons with expected economic value to a commercial establishment.

35. The apparatus of claim 29, wherein the determining step comprises determining that a patron'"'"'s wagering or coin in has exceeded a predetermined threshold.

36. The apparatus of claim 29, wherein the determining step comprises determining that a member of the customer loyalty system has initiated a wager gaming session.

37. The apparatus of claim 29, wherein the logic system is further configured to associate a code with a patron whose event matches a defined event.

38. The apparatus of claim 29, wherein the logic system is further configured to do the following:

determine when the patron event data matches a benefit event associated with providing a benefit to the patron; and

send a signal to a device via the interface system, the signal indicating a benefit to be provided to the patron.

39. The apparatus of claim 30, wherein the logic system is further configured to do the following:

receive selected patron event data that have been selected from the stored patron event data; and

cause selected patron event data to be stored in the database of the customer loyalty system.

40. The apparatus of claim 36, wherein the determining step comprises determining that the member has attained at least a predetermined level of the customer loyalty system.

41. A system for processing image data, comprising:

means for acquiring image data of people in or near a commercial establishment;

means for analyzing the image data according to a first rule set;

means for determining whether a person is a member of a customer loyalty program; and

means for analyzing the image data according to a second rule set when it is determined that the person is a member of the customer loyalty program.

42. The system of claim 41, wherein the customer loyalty program is implemented, at least in part, via a card-based player tracking system and wherein the determining means comprises means for determining when the person'"'"'s player loyalty card has been inserted into a wager gaming machine.

43. The system of claim 41, wherein the means for analyzing the image data according to the second rule set performs a more detailed analysis of stored image data acquired prior to a time at which the determining means determines that the person is a member of the customer loyalty program.

44. The system of claim 41, wherein at least one of the rule sets involves one or more of wagering indicia, clothing indicia, jewelry indicia, personal association indicia, tipping indicia and purchasing indicia.

45. The system of claim 41, further comprising means for tracking the person'"'"'s location while the person is within, or in the vicinity of, the commercial establishment.

46. The system of claim 41, further comprising means for populating a data file regarding the member of the customer loyalty program according to the image data.

47. A method of analyzing images, comprising:

acquiring patron data regarding a patron from at least one of a plurality of cameras in a commercial establishment;

categorizing the patron with reference to the acquired patron data; and

determining, according to the categorization, whether to populate a customer loyalty database with at least some of the patron data.

48. An apparatus for analyzing images, comprising:

means for acquiring patron data regarding a patron from at least one of a plurality of cameras in a commercial establishment;

means for categorizing the patron with reference to the acquired patron data; and

means for determining, according to the categorization, whether to populate a customer loyalty database with at least some of the patron data.

49. An image analyzing system, comprising:

a plurality of cameras for obtaining patron data regarding people in or near a commercial establishment, the cameras configured for communication with other devices via a network; and

a server, comprising;

at least one network interface configured for communication with the network; and

a logic system configured to do the following;

acquire patron data regarding a patron from at least one of the cameras via the network interface;

categorize the person with reference to the acquired patron data; and

determine whether to provide a benefit to the person according to a categorization.

50. The system of claim 49, wherein at least one logic device is further configured to do the following:

obtain stored patron data regarding the patron from a database; and

categorize the patron with reference to the acquired patron data and the stored patron data.

51. The system of claim 49, wherein at least one logic device determines the patron'"'"'s expected economic value to the commercial establishment, and wherein the person is categorized, at least in part, according to the expected economic value.

52. The system of claim 49, further comprising means for tracking the patron'"'"'s location while the person is within, or in the vicinity of, the commercial establishment, the tracking means comprising means for communicating the person'"'"'s location via the network.

53. The system of claim 49, wherein the acquired patron data comprise facial image data.

54. The system of claim 51, wherein the logic system assigns a rank to the patron, the rank depending at least in part on the patron'"'"'s expected economic value to the commercial establishment.

55. The system of claim 52, wherein the tracking means comprises a radio frequency identification network.

56. A method, comprising:

acquiring patron data from at least one of a plurality of cameras;

categorizing a patron of a business with reference to the acquired patron data; and

determining whether to provide a benefit to the patron according to a categorization.

57. The method of claim 56, further comprising:

obtaining stored patron data regarding the patron from a database; and

categorizing the patron with reference to the acquired patron data and the stored patron data.

58. The method of claim 56, wherein the categorizing step comprises determining the patron'"'"'s expected economic value to the business.

59. The method of claim 56, further comprising tracking the patron'"'"'s location.

60. The method of claim 56, wherein the acquired patron data comprise facial image data.

61. The method of claim 56, further comprising ranking the patron based, at least in part, on the patron'"'"'s expected economic value to the business.

62. A system for processing image data, comprising:

a camera system configured for acquiring image data of people in or near a business;

a logic system configured to perform the following tasks;

analyze the image data according to a first rule set;

determine whether a person is a member of a customer loyalty program; and

analyzing the image data according to a second rule set when it is determined that the person is a member of the customer loyalty program.

63. The system of claim 62, wherein the image data comprise facial image data and wherein the logic system is configured to identify the person according to the facial image data.