System and Method for Detecting Viewer Attention to Media Delivery Devices

• US 20090070798A1
• Filed: 09/08/2008
• Published: 03/12/2009
• Est. Priority Date: 03/02/2007
• Status: Abandoned Application

• Current Assignee: Nielsen Company (US) LLC (RR Donnelley & Sons Company)
• Original Assignee: Nielsen Company (US) LLC (RR Donnelley & Sons Company)
• Inventors: Lee, Michael J., Hong, Tim, Lee, Hans C.
• Application Number:
  US12/206,700
• Publication Number:
  US 20090070798A1
• Time in Patent Office: Days
• US Class Current: 725/10
• CPC Class Codes: A61B 2562/0219 Inertial sensors, e.g. accelerometers, gyroscopes, tilt switches
• CPC Class Codes: A61B 5/1113 Local tracking of patients, e.g. in a hospital or private home
• CPC Class Codes: A61B 5/16 Devices for psychotechnics using teaching or educational appliances G09B1/00 - G09B7/00; Testing reaction times ; Devices for evaluating the psychological state
• CPC Class Codes: A61B 5/165 Evaluating the state of mind, e.g. depression, anxiety
• CPC Class Codes: A61B 5/168 Evaluating attention deficit, hyperactivity
• CPC Class Codes: A61B 5/6814 Head

Abstract

Embodiments of a system to accurately record if viewers are actually watching, listening to, interacting with, or otherwise perceiving a television, computer monitor, or other media delivery device at any given moment are described. A detector circuit is coupled to the media delivery device and configured to receive a signal transmitted from an emitter placed on the body of a user positioned proximate the media delivery device. The detector receives a signal from the emitter when the user positions him or herself in a manner that indicates that the user is watching or otherwise paying attention to the media delivery device. An attention detector processor coupled to the detector circuit and configured to determine whether the user is perceiving content provided by the media deliver device.

Claims

1. A system comprising:

a media delivery device;

a detector circuit coupled to the media delivery device and configured to receive a signal transmitted from an emitter placed on the body of a user positioned proximate the media delivery device; and

an attention detector processor coupled to the detector circuit and configured to determine whether the user is perceiving content provided by the media deliver device.

2. The system of claim 1 wherein the emitter and detector components utilize a transmission medium selected from the group consisting of:

infrared transmission, ultrasound transmission, laser technology, and flickering light at a predetermined frequency.

3. The system of claim 2 wherein the media delivery device is one of a television or a computer monitor.

4. The system of claim 1 wherein the emitter is placed in a head gear positioned on the head of the user and positioned to transmit the signal in a direction corresponding to the line-of-sight of the user, and wherein when the user positions him or herself in a manner that indicates that the user is watching or otherwise paying attention to the media delivery device the detector receives the signal from the emitter.

10. The system of claim 1 wherein the camera is one of a still image camera or a video camera.

11. The system of claim 10 wherein the media delivery device is one of a television or a computer monitor.

13. The system of claim 1 wherein the portion of the user is selected from the group consisting of the user'"'"'s head, face, neck, and torso.

14. The system of claim 13 wherein the media delivery device is one of a television or a computer monitor.

5. A system comprising:

a media delivery device;

an emitter circuit coupled to the media delivery device and configured to transmit a signal to be received by a detector placed on the body of a user positioned proximate the media delivery device, wherein the detector is configured to transmit an indicator in the event the detector receives the signal; and

an attention detector processor coupled to the emitter circuit and configured to receive the indicator from the detector when the signal from the emitter is received by the detector, in order to determine whether the user is perceiving content provided by the media deliver device.

6. The system of claim 5 wherein the emitter and detector components utilize a transmission medium selected from the group consisting of:

infrared transmission, ultrasound transmission, laser technology, and flickering light at a predetermined frequency.

7. The system of claim 6 wherein the media delivery device is one of a television or a computer monitor.

8. The system of claim 5 wherein the emitter is placed in a head gear positioned on the head of the user and positioned to transmit the signal in a direction corresponding to the line-of-sight of the user, and wherein when the user positions him or herself in a manner that indicates that the user is watching or otherwise paying attention to the media delivery device the detector receives the signal from the emitter.

9. A system comprising:

a media delivery device;

a camera coupled to the media delivery device and configured to image an area corresponding to a viewing area in front of the media delivery device;

an image processor coupled to the camera and configured to recognize the presence of a user'"'"'s face within the viewing area; and

an attention detector processor coupled to the image processor and configured to determine whether the user is perceiving content provided by the media deliver device.

12. A system comprising:

a media delivery device;

an accelerometer circuit attached to a portion of a user positioned proximate the media delivery device at a distance suitable to perceive the media delivery device, the accelerometer configured to provide an indication of the position of the user'"'"'s head relative to the media delivery device;

a detector circuit coupled to the media delivery device and configured to receive a signal transmitted from the accelerometer; and

an attention detector processor coupled to the detector circuit and configured to determine whether the user is perceiving content provided by the media delivery device based on one or more signals from the accelerometer.