FACILITATING PRESENTATION OF ADS RELATING TO WORDS OF A MESSAGE
First Claim
Patent Images
1. A computer-implemented method facilitating the presentation of advertising that relates to a word that is part of text of a message, comprising the steps of:
- (a) receiving a message sent from a sender for communication to a recipient;
(b) scanning words of the message and identifying words for which advertising is available;
(c) communicating the message to the recipient; and
(d) communicating advertising for an identified word of the text of the message for presenting to at least one of the sender and recipient.
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Accused Products
Abstract
Targeted delivery of contextually relevant ad impressions to a mobile device is provided. The ad impressions are delivered within text messages and/or instant message chat threads. Monetizing of text messaging and instant messaging by providers of such services is achieved, while providing unobtrusive and contextually relevant information to users of such services.
296 Citations
21 Claims
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1. A computer-implemented method facilitating the presentation of advertising that relates to a word that is part of text of a message, comprising the steps of:
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(a) receiving a message sent from a sender for communication to a recipient; (b) scanning words of the message and identifying words for which advertising is available; (c) communicating the message to the recipient; and (d) communicating advertising for an identified word of the text of the message for presenting to at least one of the sender and recipient. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method facilitating the presentation of advertising that relates to a word that is part of the text of a message, comprising the steps of:
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(a) by a sender, communicating a message for communication to a recipient; (b) by a communications service provider, (i) receiving the message communicated by the sender for communication to the recipient (ii) scanning words of the message, (iii) identifying words for which advertising is available, (iv) communicating the message to the recipient, and (v) communicating advertising for an identified word of the text of the message for presenting to at least one of the sender and recipient; and (c) receiving, by the recipient, the message communicated from the service provider. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21-207. -207. (canceled)
Specification