NATURAL TARGETED ADVERTISING ENGINE
First Claim
1. A Web-based method for providing the ability to place a Web-based advertisement in close physical proximity to Web-based information that is relevant to the advertisement based upon the subject matter of the information and at least one geographic location, said method comprising the steps of:
- (a) providing a computerized system including a computer accessible database for enabling a Web-based advertiser to select at least one geographic location and subject matter relevant to Web-based information such that an advertisement will be placed in close physical proximity to Web-based information relevant in subject matter to the advertisement when observed by searchers of the information; and
(b) selecting, by a Web-based advertiser, at least one geographic location and subject matter relevant to said Web-based information.
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Accused Products
Abstract
A method and system for categorizing information in a Web-based system based upon natural words and geographic which is then used to match the information with relevant advertising. The method and system allows advertisers to precisely target their ads based upon the relevancy and location of information which create a high probability of success for the ads. The system and method also presents information providers with an easy-to-use interface and process for quickly categorizing and assigning their information with one or more geographic locations so that it has a higher probability of reaching intended audiences.
14 Citations
9 Claims
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1. A Web-based method for providing the ability to place a Web-based advertisement in close physical proximity to Web-based information that is relevant to the advertisement based upon the subject matter of the information and at least one geographic location, said method comprising the steps of:
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(a) providing a computerized system including a computer accessible database for enabling a Web-based advertiser to select at least one geographic location and subject matter relevant to Web-based information such that an advertisement will be placed in close physical proximity to Web-based information relevant in subject matter to the advertisement when observed by searchers of the information; and (b) selecting, by a Web-based advertiser, at least one geographic location and subject matter relevant to said Web-based information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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Specification