System and method for searching network users

• US 20090099932A1
• Filed: 10/10/2008
• Published: 04/16/2009
• Est. Priority Date: 10/11/2007
• Status: Abandoned Application

• Current Assignee: Apple Inc.
• Original Assignee: CVON
• Inventors: Ahopelto, Timo
• Application Number:
  US12/287,510
• Publication Number:
  US 20090099932A1
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

System, method and computer program for targeting advertising in which advertiser can access a search engine and input search parameters to cause the search engine to search one or more databases based on the input search parameters and identify individuals meeting the search parameters. Each database may contain data about individuals to which advertisements can be directed and is generated based, in part, on known information or the individuals as well as on events performed by each individual when using their terminal, e.g., when talking, messaging, browsing, blogging and responding to displayed advertisements.

Claims

1. An advertising management arrangement capable of targeting advertising, comprising:

at least one database containing data about a plurality of individuals to which advertisements can be directed, said database being generated based on events performed by each individual when using a terminal;

a search engine arranged to search said at least one database; and

at least one interface for enabling advertisers to access said search engine and to input search parameters into said search engine to cause said search engine to search said at least one database based on the input search parameters and identify individuals meeting the search parameters,

whereby advertisements can be directed to the identified individuals'"'"' terminals.

2. The arrangement of claim 1, wherein each of said at least one interface is arranged to enable the advertisers to associate advertisements with the identified individuals and define rules for an advertising campaign.

3. The arrangement of claim 2, further comprising an advertisement campaign formation unit which receives the rules of the advertising campaign defined by the advertisers and the identified individuals from said at least one database and directs advertisements to the identified individuals in accordance with the defined rules.

4. The arrangement of claim 3, wherein said advertisement campaign formation unit is arranged to receive feedback from the individuals and include the feedback in said at least one database.

5. The arrangement of claim 3, wherein said advertisement campaign formation unit is arranged to receive advertisements from the advertisers.

6. The arrangement of claim 3, wherein said advertisement campaign formation unit is arranged to present advertisers with a two-dimensional chart showing importance of a search parameter to an individual and importance of a search parameter to the advertiser.

7. The arrangement of claim 6, wherein said advertisement campaign formation unit is arranged to enable advertisers to provide multiple search parameters on a common chart.

8. The arrangement of claim 1, wherein said database is generated based on use of a mobile telecommunications service by the individual'"'"'s terminal.

9. The arrangement of claim 1, wherein the individual is a subscriber to a mobile telecommunications network.

10. The arrangement of claim 1, wherein said at least one database is generated from messages and data to and from the terminal.

11. The arrangement of claim 1, wherein said at least one database comprises a plurality of databases, each containing different information.

12. The arrangement of claim 1, wherein said at least one database includes at least one database which is not on a common server with said search engine.

13. The arrangement of claim 1, wherein said at least one interface is arranged to enable advertisers to input search terms as the search parameters.

14. The arrangement of claim 1, wherein said database includes logging events and the contents of logging events generated by the individuals.

15. The arrangement of claim 1, wherein said database includes a log file for each individual which contains event logs and contents of logged events.

16. The arrangement of claim 15, wherein the log file includes profile information and/or dynamically changing information according to the individual'"'"'s actions using the terminal and/or actions of an other individual interacting with the individual via the terminal.

17. The arrangement of claim 15, wherein each log file includes data about telephone calls received by and/or initiated from the terminal.

18. The arrangement of claim 17, wherein the data comprises details about the participants in the telephone calls and/or content of the telephone calls.

19. The arrangement of claim 15, wherein each log file includes data about messages received by and/or initiated from the terminal.

20. The arrangement of claim 19, wherein the data comprises details about the participants to the messages and/or content of the messages.

21. The arrangement of claim 15, wherein each log file includes data about purchases by the individual, roaming by the individual and/or browsing by the individual.

22. The arrangement of claim 15, wherein each log file includes the individual'"'"'s relations/response rates toward or relative to advertisements.

23. The arrangement of claim 15, wherein each log file has a form of a web page with at least one link to and from another web page, blog or individuals'"'"' home pages.

24. The arrangement of claim 23, wherein each of the at least one link is associated with at least one weight relating to the relevance of the at least one link.

25. The arrangement of claim 23, wherein each of the at least one link has multiple weights, one for each direction between the linked objects.

26. The arrangement of claim 1, wherein said database contains information about responses from each individual to previously viewed advertisements.

27. The arrangement of claim 1, wherein said at least one interface is arranged to enable advertisers to select search parameters from a predetermined number of categories or classifications into which the individuals have been classified or categorized.

28. The arrangement of claim 1, wherein the terminal is a mobile terminal.

29. An advertising management arrangement capable of targeting advertising, comprising:

at least one database containing a plurality of log files, each log file relating to an individual to which advertisements can be directed and having a dynamic form based on actions performed by each individual when using a terminal;

a search engine arranged to search said at least one database; and

at least one interface for enabling advertisers to access said search engine and to input search parameters into said search engine to cause said search engine to search said at least one database based on the input search parameters and identify individuals meeting the search parameters.

30. The arrangement of claim 29, wherein each log file includes profile information and/or dynamically changing information according to the individual'"'"'s actions using the terminal and actions of an other individual interacting with the individual via the terminal.

31. The arrangement of claim 29, wherein each log file includes data about telephone calls received by and/or initiated from the terminal.

32. The arrangement of claim 31, wherein the data comprises details about the participants in the telephone calls and/or content of the telephone calls.

33. The arrangement of claim 29, wherein each log file includes data about messages received by and/or initiated from the terminal.

34. The arrangement of claim 33, wherein the data comprises details about the participants to the messages and/or content of the messages.

35. The arrangement of claim 29, wherein each log file includes data about purchases by the individual, roaming by the individual and/or browsing by the individual.

36. The arrangement of claim 29, wherein each log file includes the individual'"'"'s relations/response rates toward or relative to advertisements.

37. The arrangement of claim 29, wherein each log file has a form of a web page with at least one link to and from another web page, blog or individuals'"'"' home pages.

38. The arrangement of claim 37, wherein each of the at least one link is associated with at least one weight relating to the relevance of the at least one link.

39. The arrangement of claim 37, wherein each of the at least one link has multiple weights, one for each direction between the linked objects.

40. The arrangement of claim 29, wherein the terminal is a mobile terminal.

41. A method for targeting advertisements to individuals, comprising:

forming at least one database containing data about a plurality of individuals to which advertisements can be directed based on information about each individual and events performed by each individual when using a terminal;

searching the at least one database based on search parameters input by advertisers to identify individuals meeting the search parameters; and

enabling the advertisements to be directed to the identified Individuals'"'"' terminals.

42. The method of claim 41, wherein the at least one database comprises a plurality of databases, further comprising forming the databases such that each contains different information.

43. The method of claim 41, further comprising:

monitoring the individuals while browsing; and

including logging events and the contents of logging events generated by the individuals obtained while monitoring the individuals in the at least one database.

44. The method of claim 41, further comprising forming the at least one database to include a log file for each individual which contains event logs and contents of logged events.

45. The method of claim 44, further comprising including profile information and/or dynamically changing information according to the individual'"'"'s actions using the terminal and/or actions of other individual interacting with the individual via the terminal in the log file.

46. The method of claim 44, further comprising including data about telephone calls received by and/or initiated from the terminal in the log file.

47. The method of claim 46, wherein the data is details about the participants in the telephone calls and/or content of the telephone calls.

48. The method of claim 44, further comprising including data about messages received by and/or initiated from the terminal in the log file.

49. The method of claim 48, wherein the data comprises details about the participants to the messages and/or content of the messages.

50. The method of claim 44, further comprising including data about purchases by the individual, roaming by the individual and/or browsing by the individual in the log file.

51. The method of claim 44, wherein each log file has a form of a web page with at least one link to and from another web page, blog or individuals'"'"' home pages.

52. The method of claim 51, further comprising associating at least one weight relating to the relevance of the at least one link to each of the at least one link.

53. The method of claim 41, further comprising forming the at least one database based on use of a mobile telecommunications service by the individual'"'"'s terminal.

54. The method of claim 41, wherein the individual is a subscriber to a mobile telecommunications network.

55. The method of claim 41, further comprising forming the at least one database from messages and data to and from the terminal.

56. The method of claim 41, further comprising:

receiving feedback from the individuals in response to delivered advertisements; and

including the received feedback in the at least one database.

57. The method of claim 41, further comprising:

delivering advertisements to the individuals; and

monitoring the individual'"'"'s responses to the delivered advertisements; and

including information about the responses from each individual to the advertisements in the at least one database.

58. The method of claim 41, further comprising:

providing the advertisers with predetermined categories or classifications into which the individuals have been classified or categorized; and

enabling the advertisers to search the at least one database based on selection of one or more predetermined categories or classifications.

59. The method of claim 41, further comprising enabling advertisers to associate advertisements with the identified individuals and define rules for an advertising campaign.

60. The method of claim 41, further comprising:

presenting advertisers with a two-dimensional chart showing importance of a search parameter to an individual and importance of a search parameter to the advertiser; and

enabling each advertiser to obtain a numerical indication of individuals attaching the same importance to a search parameter.

61. A computer program embodied on computer-readable medium and which is capable of targeting advertisements to individuals, the computer program being arranged to:

form at least one database containing data about a plurality of individuals to which advertisements can be directed based on information about each individual and events performed by each individual when using a terminal;

search the at least one database based on search parameters input by advertisers to identify individuals meeting the search parameters; and

enable the advertisements to be directed to the identified Individuals'"'"' terminals.

62. The computer program of claim 61, wherein the computer program is further arranged to dynamically update the at least one database based on actions by the individuals.

63. The computer program of claim 61, wherein the computer program is further arranged to monitor the individuals while browsing and include logging events and the contents of logging events generated by the individuals obtained while monitoring the individuals in the at least one database.

64. The computer program of claim 61, wherein the computer program is further arranged to form the at least one database to include a log file for each individual which contains event logs and contents of logged events.

65. The computer program of claim 64, wherein the log file includes profile information and dynamically changing information according to the individual'"'"'s actions using the terminal and/or actions of an other individual interacting with the individual via the terminal.

66. The computer program of claim 64, wherein the log file includes data about telephone calls received by and/or initiated from the terminal.

67. The computer program of claim 66, wherein the data comprises details about the participants in the telephone calls and/or content of the telephone calls.

68. The computer program of claim 64, wherein the log file includes data about messages received by and/or initiated from the terminal.

69. The computer program of claim 68, wherein the data comprises details about the participants to the messages and/or content of the messages.

70. The computer program of claim 64, wherein the log file includes data about purchases by the individual, roaming by the individual and/or browsing by the individual.

71. The computer program of claim 64, wherein each log file has a form of a web page with at least one link to and from another web page, blog or individuals'"'"' home pages.

72. The computer program of claim 64, wherein the computer program is further arranged to receive feedback from the individuals in response to delivered advertisements and include the received feedback in the at least one database.

73. A method for targeting advertisements to individuals, comprising:

forming at least one database containing a plurality of log files, each log file relating to an individual to which advertisements can be directed and having a dynamic form based on actions performed by each individual when using a terminal;

searching the at least one database based on search parameters input by advertisers to identify individuals meeting the search parameters; and

enabling the advertisements to be directed to the identified Individuals'"'"' terminals.

74. The method of claim 73, further comprising including profile information and/or dynamically changing information according to the individual'"'"'s actions using the terminal and actions of an other individual interacting with the individual via the terminal in the log file.

75. The method of claim 73, further comprising including data about telephone calls received by and/or initiated from the terminal in the log file.

76. The method of claim 75, wherein the data comprises details about the participants in the telephone calls and/or content of the telephone calls.

77. The method of claim 73, further comprising including data about messages received by and/or initiated from the terminal in the log file.

78. The method of claim 77, wherein the data comprises details about the participants to the messages and/or content of the messages.

79. The method of claim 73, further comprising including data about purchases by the individual, roaming by the individual and/or browsing by the individual in the log file.

80. The method of claim 73, further comprising including the individual'"'"'s relations/response rates toward or relative to advertisements in the log file.

81. The method of claim 73, further comprising forming each log file in a form of a web page with at least one link to and from another web page, blog or individuals'"'"' home pages.

82. The method of claim 81, further comprising associating each of the at least one link with at least one weight relating to the relevance of the at least one link.

83. A computer program embodied on computer-readable medium and which is capable of targeting advertisements to individuals, the computer program being arranged to:

form at least one database containing a plurality of log files, each log file relating to an individual to which advertisements can be directed and having a dynamic form based on actions performed by each individual when using a terminal;

search the at least one database based on search parameters input by advertisers to identify individuals meeting the search parameters; and

enable the advertisements to be directed to the identified Individuals'"'"' terminals.

84. The computer program of claim 83, wherein the log file includes profile information and/or dynamically changing information according to the individual'"'"'s actions using the terminal and/or actions of other individual interacting with the individual via the terminal.

85. The computer program of claim 83, wherein the log file includes data about telephone calls received by and/or initiated from the terminal.

86. The computer program of claim 85, wherein the data comprises details about the participants in the telephone calls and/or content of the telephone calls.

87. The computer program of claim 83, wherein the log file includes data about messages received by and/or initiated from the terminal.

88. The computer program of claim 87, wherein the data comprises details about the participants to the messages and/or content of the messages.

89. The computer program of claim 83, wherein the log file includes data about purchases by the individual, roaming by the individual and/or browsing by the individual.

90. The computer program of claim 83, wherein each log file has a form of a web page with at least one link to and from another web page, blog or individuals'"'"' home pages.

91. The computer program of claim 83, wherein each log file has a form of a web page with at least one link to and from another web page, blog or individuals'"'"' home pages.

92. The computer program of claim 83, wherein the computer program is further arranged to receive feedback from the individuals in response to delivered advertisements and include the received feedback in the at least one database.

93. A method for use in searching for users of a telecommunications network, the telecommunications network comprising a database arranged to store usage data indicative of usage patterns of users in relation to services using the telecommunications network, the method comprising:

receiving, from a searching party, a search request comprising;

one or more search terms;

importance criteria, indicative of an importance of the or each received search term for the searching party, and from which an importance weighting of the or each term can be derived; and

target preference values relating to preferences of a target user with respect to one or more parties associated with the or each received search term; and

,

in response to receiving a said search request;

retrieving usage data from the database corresponding to the users;

determining, on the basis of the retrieved usage data, a preference value for each user in relation to the or each received search term;

determining a ranking value for each user on the basis of a degree of match between a received target preference value and a determined preference value for the user for each received search term, weighted according to the importance criteria; and

outputting search results indicative of a plurality of users ranked according to the determined ranking values.

94. The method according to claim 93, further comprising determining the preference value on the basis of a context in which a search term occurs in the usage data.

95. The method according to claim 94, wherein the preference value for a given user is determined on the basis of one or more usage patterns of one or more other users with which the given user is linked, the links being derived from the usage data.

96. The method according to claim 93, wherein the preference value for a given user is determined on the basis of one or more usage patterns of one or more other users with which the given user is linked, the links being derived from the usage data.

97. The method according to claim 96, wherein the preference value is determined on the basis of weighting associated with said links, the weighting being based on an amount of communications contact in the telecommunications network between the given user and the one or more other users.

98. The method according to claim 95, wherein the preference value is determined on the basis of weighting associated with said links, the weighting being based on an amount of communications contact in the telecommunications network between the given user and the one or more other users.

99. The method according to claim 97, wherein the usage data for a given user comprises:

data indicative of messages sent to the given user, the messages comprising information relating to parties associated with the received search terms; and

data indicative of a number of responses to the messages from the given user,

wherein the preference value for the given user is determined on the basis of said number, or a proportion of messages to which the given user has responded.

100. The method according to claim 96, wherein the usage data for a given user comprises:

data indicative of messages sent to the given user, the messages comprising information relating to parties associated with the received search terms; and

data indicative of a number of responses to the messages from the given user,

wherein the preference value for the given user is determined on the basis of said number, or a proportion of messages to which the given user has responded.

101. The method according to claim 94, wherein the usage data for a given user comprises:

data indicative of messages sent to the given user, the messages comprising information relating to parties associated with the received search terms; and

data indicative of a number of responses to the messages from the given user,

wherein the preference value for the given user is determined on the basis of said number, or a proportion of messages to which the given user has responded.

102. The method according to claim 93, wherein the usage data for a given user comprises:

data indicative of messages sent to the given user, the messages comprising information relating to parties associated with the received search terms; and

data indicative of a number of responses to the messages from the given user,

wherein the preference value for the given user is determined on the basis of said number, or a proportion of messages to which the given user has responded.

103. The method according to claim 102, wherein the preference value for the given user is determined on the basis of an amount of time between messages being sent and said responses.

104. The method according to claim 101, wherein the preference value for the given user is determined on the basis of an amount of time between messages being sent and said responses.

105. The method according to claim 100, wherein the preference value for the given user is determined on the basis of an amount of time between messages being sent and said responses.

106. The method according to claim 99, wherein the preference value for the given user is determined on the basis of an amount of time between messages being sent and said responses.

107. The method according to claim 103, further comprising selecting users on the basis of the determined ranking values and sending messages to the selected users.

108. The method according to claim 102, further comprising selecting users on the basis of the determined ranking values and sending messages to the selected users.

109. The method according to claim 96, further comprising selecting users on the basis of the determined ranking values and sending messages to the selected users.

110. The method according to claim 94, further comprising selecting users on the basis of the determined ranking values and sending messages to the selected users.

111. The method according to claim 93, further comprising selecting users on the basis of the determined ranking values and sending messages to the selected users.

112. A search system for use in searching users of a telecommunications network, the telecommunications network comprising a database arranged to store usage data indicative of usage patterns of users in relation to services using the telecommunications network, the system comprising:

data input means operable to receive, from a searching party, a search request comprising;

one or more search terms;

importance criteria, from which an importance of the or each received search term for the searching party can be derived; and

preference criteria, from which a target preference of a user in relation to the or each received search term can be derived; and

processing means arranged, responsive to receipt of said search request, to;

retrieve usage data from the database corresponding to the users;

determine, on the basis of the retrieved usage data, a preference value for each user in relation to the or each received search term; and

determine a ranking value for each user on the basis of a degree of match between a said received preference criterion and a determined preference value for the user for each received search term, weighted according to the importance criteria,

wherein the search system is arranged to output search results indicative of a plurality of users ranked according to the determined ranking values.

113. The search system according to claim 112, wherein the preference value is determined on the basis of a context in which a search term occurs in the usage data.

114. The search system according to claim 113, wherein the processing means is arranged to determine a preference value for a given user at least partly on the basis of one or more usage patterns of one or more other users with which the given user is linked, the links being derivable from the usage data.

115. A search system according to claim 112, wherein the processing means is arranged to determine a preference value for a given user at least partly on the basis of one or more usage patterns of one or more other users with which the given user is linked, the links being derivable from the usage data.

116. A messaging system comprising a search system for use in searching users of a telecommunications network, the telecommunications network comprising a database arranged to store usage data indicative of usage patterns of users in relation to services using the telecommunications network, the search system comprising:

data input means operable to receive, from a searching party, a search request comprising;

one or more search terms;

importance criteria, from which an importance of the or each received search term for the searching party can be derived; and

preference criteria, from which a target preference of a user in relation to the or each received search term can be derived; and

processing means arranged, responsive to receipt of said search request, to;

retrieve usage data from the database corresponding to the users;

determine, on the basis of the retrieved usage data, a preference value for each user in relation to the or each received search term; and

determine a ranking value for each user on the basis of a degree of match between a said received preference criterion and a determined preference value for the user for each received search term, weighted according to the importance criteria,

wherein the search system is arranged to output search results indicative of a plurality of users ranked according to the determined ranking values, and

wherein the messaging system comprises means operable to select users and send messages to the selected users, the selection of users being performed on the basis of the determined ranking values.

117. A computer program embodied on computer-readable media and arranged, when run on a computer, to cause the computer to search for users of a telecommunications network, the telecommunications network comprising a database arranged to store usage data indicative of usage patterns of users in relation to services using the telecommunications network, the computer program being arranged to:

receive, from a searching party, a search request comprising;

one or more search terms;

importance criteria, indicative of an importance of the or each received search term for the searching party, and from which an importance weighting of the or each term can be derived; and

target preference values relating to preferences of a target user with respect to one or more parties associated with the or each received search term; and

, in response to receiving a said search request;

retrieve usage data from the database corresponding to the users;

determine, on the basis of the retrieved usage data, a preference value for each user in relation to the or each received search term;

determine a ranking value for each user on the basis of a degree of match between a received target preference value and a determined preference value for the user for each received search term, weighted according to the importance criteria; and

output search results indicative of a plurality-of users ranked according to the determined ranking values.

118. The computer program according to claim 117, wherein the computer program is further arranged to determine the preference value on the basis of a context in which a search term occurs in the usage data.

119. The computer program according to claim 117, wherein the preference value for a given user is determined on the basis of one or more usage patterns of one or more other users with which the given user is linked, the links being derived from the usage data.

120. The computer program according to claim 119, wherein the preference value is determined on the basis of weighting associated with said links, the weighting being based on an amount of communications contact in the telecommunications network between the given user and the one or more other users.

121. The computer program according to claim 117, wherein the usage data for a given user comprises:

data indicative of messages sent to the given user, the messages comprising information relating to parties associated with the received search terms; and

data indicative of a number of responses to the messages from the given user,

wherein the preference value for the given user is determined on the basis of said number, or a proportion of messages to which the given user has responded.

122. The computer program according to claim 121, wherein the preference value for the given user is determined on the basis of an amount of time between messages being sent and said responses.

123. The computer program according to claim 117, wherein the computer program is further arranged to select users on the basis of the determined ranking values and sending messages to the selected users.