Systems and Methods for Expressing Data Using a Media Markup Language
First Claim
1. A computer-implemented method for generating a unified advertising spot inventory database based on data existing in different formats stored on different systems, the method comprising:
- gathering advertising inventory-related data existing in the different systems in different formats;
identifying various data elements in the gathered advertising inventory-related data; and
at least partly based on the identification, storing the gathered data in a plurality of records in a unified data store using a common set of schema.
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Abstract
Disclosed herein are methods and systems for integrating data from disparate data stores associated with disparate sources. One or more network interfaces are coupled to a plurality of disparate data stores, wherein the data stores supply advertising inventory data, and wherein different data stores store data related to different types of advertising media in different formats. An engine is provided that transforms the inventory data from the data stores into a common format. The transformed data is stored in an integrated data store. An interface provides access to the transformed advertising inventory data to a computer-based media transaction system.
100 Citations
20 Claims
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1. A computer-implemented method for generating a unified advertising spot inventory database based on data existing in different formats stored on different systems, the method comprising:
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gathering advertising inventory-related data existing in the different systems in different formats; identifying various data elements in the gathered advertising inventory-related data; and at least partly based on the identification, storing the gathered data in a plurality of records in a unified data store using a common set of schema. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computerized method for encoding media related data for a plurality of media types from a plurality of data sources, the method comprising:
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mapping data from a first source to a first schema using a first map and/or tags; accessing data from the first source related to a first media spot; determining the type of media the first source data is associated with; storing in a first record an indication as to the type of media the first source data is associated with; identifying a date range associated with the first media spot; storing the data range in the first record; identifying days of the week associated with the first media spot; storing the days of the week in the first record; identifying a market identifier associated with the first media spot; storing the market identifier in the first record; identifying a station identifier associated with the first media spot; storing the station identifier in the first record; identifying a demographic data associated with the first media spot; storing the demographic data in the first record; mapping data from a second source to a second schema using a second map and/or tags; accessing data from the second source related to a second media spot; determining the type of media the second source data is associated with, wherein the type of media the second source data is associated with is different than the type of media the first source data is associated with; storing in a second record an indication as to the type of media the second source data is associated with; identifying a date range associated with the second media spot; storing the data range in the second record; and enabling a computer-based media market place system to access the first record and the second record. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A system for integrating advertising inventory data from disparate data stores associated with disparate sources, comprising:
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one or more network interfaces coupled to a plurality of disparate data stores associated with disparate sources, wherein the data stores supply advertising inventory data, wherein different data stores store data related to different types of advertising media in different formats; a module that transforms the inventory data from the data stores into a common format; a data store the stores the transformed advertising inventory data; and an interface that provides access to the transformed advertising inventory data to a computer-based media transaction system. - View Dependent Claims (18, 19, 20)
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Specification