Interactive Consumption of Advertisements with Respectively Value Levels

• US 20090158335A1
• Filed: 02/21/2009
• Published: 06/18/2009
• Est. Priority Date: 02/11/2002
• Status: Abandoned Application

• Current Assignee: Tech 5 SAS
• Original Assignee: Tech 5 SAS
• Inventors: Rodriguez, Arturo A., West, John Eric
• Application Number:
  US12/390,422
• Publication Number:
  US 20090158335A1
• Time in Patent Office: Days
• US Class Current: 725/42
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: H04N 21/433 Content storage operation, e.g. storage operation in response to a pause request, caching operations
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4335 Housekeeping operations, e.g. prioritizing content for deletion because of storage space restrictions storage management, e.g. defragmentation G06F3/0604; unloading stored programs G06F9/445; storage management in file systems G06F16/10; buffering arrangements in a network node or in an end terminal in packet networks H04L49/90
• CPC Class Codes: H04N 21/443 OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Systems and methods of interactive consumption of advertisements in a digital home communication terminal are disclosed. One such method comprises: presenting a plurality of advertisements, each advertisement associated with a value; and tracking a total value of the presented advertisements, wherein the frequency or duration of the presented advertisements is inversely proportional to the total value.

Claims

1. A method of interactive consumption of advertisements in a digital home communication terminal, the method comprising:

presenting a plurality of advertisements, each advertisement associated with a value; and

tracking a total value of the presented advertisements,

wherein the frequency or duration of the presented advertisements is inversely proportional to the total value.

2. The method of claim 1, wherein the tracking comprises:

tracking the total value of advertisements presented over a first period of time.

3. The method of claim 1, further comprising:

selecting for the plurality of advertisements those advertisements having a value which matches advertisement categories specified by a user.

4. The method of claim 1, wherein the presenting further comprises:

presenting the plurality of advertisements and an indicator of the value of each of the presented advertisements.

5. The method of claim 1, wherein a first one of the presented advertisements, corresponding to a first advertiser, changes in a following time period to a second one of the presented advertisements, corresponding to a second advertiser, based on the respective values of the first and second advertisements.

6. A method of interactive consumption of advertisements in a digital home communication terminal, the method comprising:

presenting a plurality of advertisements, each advertisement associated with a value, the presentation occurring over a first period of time;

determining a total value of the advertisements presented over the first period of time; and

managing presentation of advertisements over a second period of time, following the first period of time, based on the determined total value.

7. The method of claim 6, wherein the managing comprises:

preventing the presentation of advertisements in the second period of time responsive to the total value exceeding a threshold.

8. The method of claim 6, wherein the managing comprises:

responsive to the total value exceeding a threshold, preventing the presentation of advertisements in the second period of time and resuming presentation of advertisements in a third period of time following the second period of time.

9. The method of claim 6, further comprising:

receiving the values associated with the advertisements.