APPLICATION PROGRAM INTERFACE AND GRAPHICAL USER INTERFACE FOR DISTRIBUTING AN ADVERTISEMENT BUDGET IN A MOBILE ENVIRONMENT

• US 20090164286A1
• Filed: 12/21/2007
• Published: 06/25/2009
• Est. Priority Date: 12/21/2007
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Gupta, Arvind, Tiwari, Ashutosh, Koen, Douglas B., Bennett, Stacy R., Venkatraman, Gopalakrishnan, Cheung, Dominic
• Application Number:
  US11/963,102
• Publication Number:
  US 20090164286A1
• Time in Patent Office: Days
• US Class Current: 705/8
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

Systems and methods for allocating advertisement budget information is provided. In one implementation, the method may include receiving, via a user interface, a total budget for an account comprising at least one mobile based advertisement campaign and receiving, via the user interface, distribution information for apportioning the total budget over at least a mobile based advertisement campaign of the at least one mobile based advertisement campaign.

Claims

1. A method for allocating advertisement budget information, the method comprising:

receiving, via a user interface, a total budget for an account comprising at least one mobile based advertisement campaign; and

receiving, via the user interface, distribution information for apportioning said total budget over at least a mobile based advertisement campaign of the at least one mobile based advertisement campaign.

2. The method according to claim 1, wherein the account further comprises at least one non-mobile based advertisement campaign.

3. The method according to claim 2, wherein receiving distribution information comprises:

receiving, via the user interface, absolute monetary values for at least a mobile based advertisement campaign of the at least one mobile based advertisement campaign and a non-mobile based advertisement campaign of the at least one non-mobile based advertisement campaign.

4. The method according to claim 2, wherein receiving distribution information comprises:

receiving, via the user interface, percentage values for at least a mobile based advertisement campaign of the at least one mobile based advertisement campaign and a non-mobile based advertisement campaign of the at least one non-mobile based advertisement campaign.

5. The method according to claim 1, wherein receiving distribution information comprises:

receiving Ad group distribution information via the user interface for at least one Ad group of a mobile based advertisement campaign of the at least one mobile based advertisement campaign.

6. The method according to claim 5, wherein the Ad group comprises a plurality of mobile advertisement listings.

7. The method according to claim 5, wherein the Ad group distribution information comprises at least one of absolute monetary values and percentage values.

8. The method according to claim 1, wherein receiving distribution information comprises:

receiving carrier distribution information via the user interface for at least one carrier targeted in a mobile based advertisement campaign of the at least one mobile based advertisement campaign.

9. The method according to claim 8, wherein the carrier distribution information comprises at least one of absolute monetary values and percentage values.

10. A machine-readable storage medium having stored thereon, a computer program comprising at least one code section for allocating advertisement budget information, the at least one code section being executable by a machine for causing the machine to perform acts of:

receiving, via a user interface, a total budget for an account comprising at least one mobile based advertisement campaign; and

receiving, via the user interface, distribution information for apportioning said total budget over at least a mobile based advertisement campaign of the at least one mobile based advertisement campaign.

11. The machine-readable storage medium according to claim 10, wherein the account further comprises at least one non-mobile based advertisement campaign.

12. The machine-readable storage medium according to claim 11, wherein receiving distribution information comprises:

receiving, via the user interface, absolute monetary values for at least a mobile based advertisement campaign of the at least one mobile based advertisement campaign and a non-mobile based advertisement campaign of the at least one non-mobile based advertisement campaign.

13. The machine-readable storage medium according to claim 11, wherein receiving distribution information comprises:

receiving, via the user interface, percentage values for at least a mobile based advertisement campaign of the at least one mobile based advertisement campaign and a non-mobile based advertisement campaign of the at least one non-mobile based advertisement campaign.

14. The machine-readable storage medium according to claim 10, wherein receiving distribution information comprises:

receiving Ad group distribution information via the user interface for at least one Ad group of a mobile based advertisement campaign of the at least one mobile based advertisement campaign.

15. The machine-readable storage medium according to claim 10, wherein receiving distribution information comprises:

receiving carrier distribution information via the user interface for at least one carrier targeted in a mobile based advertisement campaign of the at least one mobile based advertisement campaign.

16. A system for allocating advertisement budget information, the system comprising:

an ad campaign management system operative to receive, via a user interface, a total budget for an account comprising at least one mobile based advertisement campaign, and to receive, via the user interface, distribution information for apportioning said total budget over at least a mobile based advertisement campaign of the at least one mobile based advertisement campaign.

17. The system according to claim 16, wherein the account further comprises at least one non-mobile based advertisement campaign.

18. The system according to claim 17, wherein to receive the distribution information, the ad campaign management system is further operative to receive, via the user interface, absolute monetary values for the at least a mobile based advertisement campaign of the at least one mobile based advertisement campaign and a non-mobile based advertisement campaign of the at least one non-mobile based advertisement campaign.

19. The system according to claim 17, wherein to receive the distribution information, the ad campaign management system is further operative to receive, via the user interface, percentage values for the at least a mobile based advertisement campaign of the at least one mobile based advertisement campaign and a non-mobile based advertisement campaign of the at least one non-mobile based advertisement campaign.

20. The system according to claim 16, wherein to receive the distribution information, the ad campaign management system is further operative to receive, via the user interface, Ad group distribution information for at least one Ad group of a mobile based advertisement campaign of the at least one mobile based advertisement campaign.

21. The system according to claim 16, wherein to receive the distribution information, the ad campaign management system is further operative to receive, via the user interface, carrier distribution information for at least one carrier targeted in a mobile based advertisement campaign of the at least one mobile based advertisement campaign.

22. A method for allocating advertisement budget information, the method comprising:

receiving, via an application program interface, a total budget for an account comprising at least one mobile based advertisement campaign; and

receiving, via the application program interface, distribution information for apportioning said total budget over at least a mobile based advertisement campaign of the at least one mobile based advertisement campaign.

23. A machine-readable storage medium having stored thereon, a computer program comprising at least one code section for allocating advertisement budget information, the at least one code section being executable by a machine for causing the machine to perform acts of:

receiving, via an application program interface, a total budget for an account comprising at least one mobile based advertisement campaign; and

receiving, via the application program interface, distribution information for apportioning said total budget over at least a mobile based advertisement campaign of the at least one mobile based advertisement campaign.