CLIENT-SERVER SYSTEM FOR PERMISSIONS-BASED LOCATING SERVICES AND LOCATION-BASED ADVERTISING

• US 20090204672A1
• Filed: 02/11/2009
• Published: 08/13/2009
• Est. Priority Date: 02/12/2008
• Status: Abandoned Application

• Current Assignee: eBay Inc.
• Original Assignee: IDELIX Software Inc. (Lat49 Media Inc.)
• Inventors: JETHA, ZEENAT, Ting, Vincent
• Application Number:
  US12/369,068
• Publication Number:
  US 20090204672A1
• Time in Patent Office: Days
• US Class Current: 709/204
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/18 Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals
• CPC Class Codes: H04W 4/20 Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
• CPC Class Codes: H04W 4/23 for mobile advertising

Abstract

A method in a server coupled to a device through a network for delivering message content to the device, the method comprising: maintaining at the server a message content store, the message content store including message content sorted by geographic position, class, and subclass; receiving at the server from the device a request message for message content, the request message including a geographic position of the device, an extent of a geographic region surrounding the geographic position of the device, a class, and a subclass; determining at the server the message content using the geographic position, the extent, the class, and the subclass; and, sending a response message including the message content from the server to the device, wherein the message content is displayed on a display screen of the device.

Claims

1. A method in a server coupled to a device through a network for delivering message content to the device, the method comprising:

maintaining at the server a message content store, the message content store including message content sorted by geographic position, class, and subclass;

receiving at the server from the device a request message for message content, the request message including a geographic position of the device, an extent of a geographic region surrounding the geographic position of the device, a class, and a subclass;

determining at the server the message content using the geographic position, the extent, the class, and the subclass; and

,

sending a response message including the message content from the server to the device, wherein the message content is displayed on a display screen of the device.

2. The method of claim 1 wherein the device is a wireless device and the network is a wireless network.

3. The method of claim 2 wherein the wireless device is a mobile wireless device.

4. The method of claim 1 wherein the message content store is populated with message content received from a plurality of devices coupled to the server through the network or otherwise.

5. The method of claim 4 wherein the devices include mobile wireless devices, stationary wireless devices, and stationary wired devices.

6. The method of claim 5 wherein the mobile wireless devices are located in vehicles or are handheld and wherein the stationary wireless devices and stationary wired devices are located in homes or businesses.

7. The method of claim 6 wherein the vehicles include buses, subways, streetcars, trains, airplanes, and ships.

8. The method of claim 1 wherein the class is a vehicle type, wherein the subclass is a route identifier for the vehicle type, and wherein the message content is an arrival time of a vehicle of the vehicle type travelling on a route identified by the route identifier within the extent.

9. The method of claim 8 wherein the arrival time is displayed with or within a map presentation on the display screen of the device.

10. The method of claim 8 wherein the device is a mobile wireless device and the network is a wireless network.

11. The method of claim 1 wherein the class is a business type, wherein the subclass is a product or service type, and wherein the message content is an advertisement for a product or service of the product or service type available from a business of the business type located within the extent.

12. The method of claim 11 wherein the advertisement is displayed with or within a map presentation on the display screen of the device.

13. The method of claim 11 wherein the device is a mobile wireless device and the network is a wireless network.

14. The method of claim 1 wherein the class is an information source, wherein the subclass is an information type, and wherein the message content is information of the information type available from the information source and relating to a location within the extent.

15. The method of claim 14 wherein the information is displayed with or within a map presentation on the display screen of the device.

16. The method of claim 14 wherein the device is a mobile wireless device and the network is a wireless network.

17. The method of claim 1 wherein the class is a device type, wherein the subclass is a device identifier, and wherein the message content is a geographic position of a device of the device type having the device identifier within the extent.

18. The method of claim 17 wherein the information is displayed with or within a map presentation on the display screen of the device.

19. The method of claim 17 wherein the device is a mobile wireless device and the network is a wireless network.

20. The method of claim 17 wherein the device type is a client type and the device identifier is an address.

21. The method of claim 17 wherein the device type is mobile wireless devices, the device of the device type is a mobile wireless device, and the device identifier is a telephone number.

22. The method of claim 1 wherein the class is a device type, wherein the subclass is a device identifier, and wherein the message content is a communication from a device of the device type having the device identifier within the extent.

23. The method of claim 22 wherein the communication is displayed with or within a map presentation on the display screen of the device.

24. The method of claim 22 wherein the device is a mobile wireless device and the network is a wireless network.

25. The method of claim 22 wherein the device type is a client type and the device identifier is an address.

26. The method of claim 22 wherein the device type is mobile wireless devices, the device of the device type is a mobile wireless device, and the device identifier is a telephone number.

27. The method of claim 22 wherein the communication includes one or more of a voice communication, an electronic mail communication, an instant messaging communication, and a data communication.

28. The method of claim 1 wherein the geographic position of the device is determined from a Global Positioning System (“

GPS”

) receiver included in the device.

29. The method of claim 1 wherein the extent is defined by a radius extending from the device.

30. The method of claim 29 wherein the radius is infinite.

31. The method of claim 1 wherein at least one of the class and the subclass is a wildcard.

32. The method of claim 1 wherein the message content includes one or more of text, graphics, audio, and video.

33. The method of claim 1 wherein the class and subclass are keywords and the message content store is a database.

34. The method of claim 1 wherein the determining includes searching the message content store using the geographic position, the extent, the class, and the subclass as search parameters.

35. The method of claim 1 wherein the determining includes filtering the message content store using the geographic position, the extent, the class, and the subclass as filter parameters.

36. A server system coupled to a device through a network for delivering message content to the device, the server system comprising:

a processor coupled to memory and an interface to the network;

a database within the memory for maintaining a message content store, the message content store including message content sorted by geographic position, class, and subclass; and

,

modules within the memory or server system and executed or controlled by the processor, the modules including;

a module for receiving at the server system from the device a request message for message content, the request message including a geographic position of the device, an extent of a geographic region surrounding the geographic position of the device, a class, and a subclass;

a module for determining at the server system the message content using the geographic position, the extent, the class, and the subclass; and

,

a module for sending a response message including the message content from the server system to the device, wherein the message content is displayed on a display screen of the device.

37. The server system of claim 36 wherein the device is a mobile wireless device and the network is a wireless network.

38. The server system of claim 36 wherein the modules are one or more of hardware modules and software modules.