INCENTIVE MECHANISM FOR DEVELOPING ACTIVITY-BASED TRIGGERS OF ADVERTISEMENT PRESENTATION

• US 20090222343A1
• Filed: 04/04/2008
• Published: 09/03/2009
• Est. Priority Date: 02/28/2008
• Status: Abandoned Application

• Current Assignee: Palo Alto Research Center, Inc. (Xerox Holdings Corp.)
• Original Assignee: Palo Alto Research Center, Inc. (Xerox Holdings Corp.)
• Inventors: Partridge, Kurt E., Greene, Daniel H., Begole, James M.A.
• Application Number:
  US12/062,785
• Publication Number:
  US 20090222343A1
• Time in Patent Office: Days
• US Class Current: 705/14.530
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

One embodiment of the present invention provides an activity-based advertisement system. During operation, the system identifies at an advertising service provider a set of features that characterize a customer'"'"'s activity. The system then receives at least one trigger from the trigger author, wherein the trigger is based on the features and specifies conditions for an advertising opportunity. The system then identifies an advertising opportunity for a customer when the conditions specified by the trigger are met. The system further presents one or more advertisements to the customer during the opportunity period.

Claims

1. A computer-implemented method for facilitating an activity-based advertisement system, the method comprising:

identifying at an advertising service provider a set of features that characterize a customer'"'"'s activity;

receiving at least one trigger from the trigger author, wherein the trigger is based on the features and specifies conditions for an advertising opportunity;

identifying an advertising opportunity for a customer when the conditions specified by the trigger are met; and

presenting one or more advertisements to the customer during the opportunity period.

2. The method of claim 1, further comprising allowing a number of advertisers to bid for the advertising opportunity.

3. The method of claim 1, wherein the trigger author is an advertiser.

4. The method of claim 1, further comprising providing a reward to the trigger author subsequent to a successful advertisement presentation.

5. The method of claim 1, further comprising identifying one or more triggers which produce the most advertising opportunities.

6. The method of claim 1, further comprising identifying one or more triggers which result in advertisement presentations that are bothersome to the customer.

7. The method of claim 1, further comprising:

publishing the trigger; and

allowing one or more advertisers to modify the published trigger and submit the modified trigger.

8. The method of claim 1, wherein the features can include one or more of:

time of day;

day of week;

weather condition;

the customer'"'"'s location;

speed of the customer'"'"'s motion;

content of the customer'"'"'s calendar, messages, and emails;

history of the customer'"'"'s activities; and

the customer'"'"'s previous response to advertisements.

9. A computer-readable medium storing instructions which when executed by a computer cause the computer to perform a method for facilitating an activity-based advertisement system, the method comprising:

identifying at an advertising service provider a set of features that characterize a customer'"'"'s activity;

receiving at least one trigger from the trigger author, wherein the trigger is based on the features and specifies conditions for an advertising opportunity;

identifying an advertising opportunity for a customer when the conditions specified by the trigger are met; and

presenting one or more advertisements to the customer during the opportunity period.

10. The computer-readable medium of claim 9, wherein the method further comprises allowing a number of advertisers to bid for the advertising opportunity.

11. The computer-readable medium of claim 9, wherein the trigger author is an advertiser.

12. The computer-readable medium of claim 9, wherein the method further comprises providing a reward to the trigger author subsequent to a successful advertisement presentation.

13. The computer-readable medium of claim 9, wherein the method further comprises identifying one or more triggers which produce the most advertising opportunities.

14. The computer-readable medium of claim 9, wherein the method further comprises identifying one or more triggers which result in advertisement presentations that are bothersome to the customer.

15. The computer-readable medium of claim 9, wherein the method further comprises:

publishing the trigger; and

allowing one or more advertisers to modify the published trigger and submit the modified trigger.

16. The computer-readable medium of claim 9, wherein the features can include one or more of:

time of day;

day of week;

weather condition;

the customer'"'"'s location;

speed of the customer'"'"'s motion;

content of the customer'"'"'s calendar, messages, and emails;

history of the customer'"'"'s activities; and

the customer'"'"'s previous response to advertisements.

17. A computer system for facilitating an activity-based advertisement system, the computer system comprising:

a processor;

a memory coupled to the processor;

a feature-identification mechanism configured to identify at an advertising service provider a set of features that characterize a customer'"'"'s activity;

a trigger-receiving mechanism configured to receive at least one trigger from the trigger author, wherein the trigger is based on the features and specifies conditions for an advertising opportunity;

an opportunity-identification mechanism configured to identify an advertising opportunity for a customer when the conditions specified by the trigger are met; and

a second communication mechanism configured to communicate one or more advertisements to a mobile device, thereby facilitating presentation of the advertisements to the customer during the opportunity period.

18. The computer system of claim 17, further comprising an auction mechanism configured to allow a number of advertisers to bid for the advertising opportunity.

19. The computer system of claim 17, wherein the trigger author is an advertiser.

20. The computer system of claim 17, further comprising a reward mechanism configured to provide a reward to the trigger author subsequent to a successful advertisement presentation.

21. The computer system of claim 17, further comprising a trigger evaluation mechanism configured to identify one or more triggers which produce the most advertising opportunities.

22. The computer system of claim 17, further comprising a trigger evaluation mechanism configured to identify one or more triggers which result in advertisement presentations that are bothersome to the customer.

23. The computer system of claim 17, further comprising a trigger-publishing mechanism configured to:

publish the trigger; and

allow one or more advertisers to modify the published trigger and submit the modified trigger.

24. The computer system of claim 17, wherein the features can include one or more of:

time of day;

day of week;

weather condition;

the customer'"'"'s location;

speed of the customer'"'"'s motion;

content of the customer'"'"'s calendar, messages, and emails;

history of the customer'"'"'s activities; and

the customer'"'"'s previous response to advertisements.