SYSTEM AND METHOD FOR CREATING AND TRACKING RICH MEDIA COMMUNICATIONS
First Claim
1. A system for creating a rich media communication to display to a viewer on an internet browser, said system comprising:
- a digital canvas, responsive to interactions from a user, to provide for placement of media components in order to form said rich media communication;
a digital transcriber, in communication with said digital canvas, said digital transcriber to record said interactions from a user, to produce an instruction set, said instruction set describing said media components so as to render said rich media communication;
wherein when a viewer is to view said rich media communication, said system presents said digital canvas to said user, and loads said instruction set into said digital canvas, to render said rich media communication.
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Accused Products
Abstract
The present invention includes a system, methods, and technology platform for instantly creating, delivering, updating, deploying, and inherently tracking one or more unique, multimedia rich, email and web-based communications campaigns or rich media presentations—all without any technical knowledge. Each rich media presentation created with the invention may consist of a unique, pre-defined collection of separately trackable interactive content elements which are programmatically collected, arranged and displayed as part of a complete audiovisual presentation. Upon distribution of such a presentation, tracking data from the viewer'"'"'s interaction with the presentation may be retrieved.
82 Citations
10 Claims
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1. A system for creating a rich media communication to display to a viewer on an internet browser, said system comprising:
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a digital canvas, responsive to interactions from a user, to provide for placement of media components in order to form said rich media communication; a digital transcriber, in communication with said digital canvas, said digital transcriber to record said interactions from a user, to produce an instruction set, said instruction set describing said media components so as to render said rich media communication; wherein when a viewer is to view said rich media communication, said system presents said digital canvas to said user, and loads said instruction set into said digital canvas, to render said rich media communication. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method of creating a rich media communication to display to a viewer on an internet browser, said method comprising:
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providing a digital canvas, said digital canvas allowing placement of media components in order to form said rich media communication; recording user interactions with said digital canvas, and transcribing said interactions into an instruction set, said instruction set describing said media components so as to render said rich media communication; delivering said digital canvas to said viewer; and delivering said instruction set into said digital canvas, wherein when said instruction set is loaded into said digital canvas, said digital canvas retrieves said media components over the internet, and renders said rich media communication. - View Dependent Claims (9, 10)
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Specification