AGGREGATION OF BEHAVIORAL PROFILE DATA USING A MONETIZATION PLATFORM

• US 20090234711A1
• Filed: 03/09/2009
• Published: 09/17/2009
• Est. Priority Date: 09/14/2005
• Status: Abandoned Application

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Application Number:
  US12/400,096
• Publication Number:
  US 20090234711A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06F 16/635 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

The present application discloses improved capabilities for aggregating user behavioral data across multiple wireless operators and delivering content to a mobile communication facility based on that aggregation, among other factors.

Claims

1. A method, comprising:

retrieving a first behavioral datum relating to a mobile communication facility user from a first wireless operator;

retrieving a second behavioral datum relating to the mobile communication facility user from a second wireless operator;

storing the first behavioral datum and the second behavioral datum in a behavioral database;

analyzing the first behavioral datum and the second behavioral datum to create a user profile for the user, wherein the user profile is stored in the behavioral database;

receiving a request from an ad server for behavioral data relating to the user;

selecting the user profile from the behavioral database based at least in part on the request; and

delivering the user profile to the ad server.

2. The method of claim 1, wherein the delivery is made substantially simultaneous to receiving the request.

3. The method of claim 1, wherein the delivery is a batch data delivery.

4. The method of claim 1, wherein the ad server is associated with a publisher.

5. The method of claim 4, wherein the publisher is a wireless operator.

6. The method of claim 4, wherein the publisher is a website owner.

7. The method of claim 4, wherein the publisher is a content producer.

8. The method of claim 4, wherein the publisher is a game developer.

9. The method of claim 4, wherein the publisher is an application developer.

10. The method of claim 4, wherein the publisher is a videographer.

11. The method of claim 4, wherein the publisher is a blogger.

12. The method of claim 1, wherein the creation of the user profile is based at least in part on performing a data integration step on at least one of the first behavioral datum or second behavioral datum.

13. The method of claim 1, wherein the creation of the user profile is based at least in part on performing a statistical analytic step on at least one of the first behavioral datum or second behavioral datum.

14. The method of claim 1, wherein at least one of the first behavioral datum or second behavioral datum is related to a search activity on the mobile communication facility.

15. The method of claim 1, wherein at least one of the first behavioral datum or second behavioral datum is related to a browse activity on the mobile communication facility.

16. The method of claim 1, wherein at least one of the first behavioral datum or second behavioral datum is related to an SMS activity on the mobile communication facility.

17. The method of claim 1, wherein at least one of the first behavioral datum or second behavioral datum is related to an MMS activity on the mobile communication facility.

18. The method of claim 1, wherein at least one of the first behavioral datum or second behavioral datum is related to an application usage on the mobile communication facility.

19. A method, comprising:

retrieving a first mobile communication facility user'"'"'s behavioral datum from a first wireless operator;

retrieving a second mobile communication facility user'"'"'s behavioral datum from a second wireless operator; and

storing the first user'"'"'s behavioral datum and the second user'"'"'s behavioral datum in a behavioral database;

analyzing the first user'"'"'s behavioral datum and the second user'"'"'s behavioral datum to create a behavioral profile, wherein the behavioral profile is stored in the behavioral database;

receiving a request from an ad server for behavioral data relating to the behavioral profile;

selecting the behavioral profile from the behavioral database based at least in part on the request; and

delivering the behavioral profile to the ad server.

20. A method, comprising:

retrieving a first mobile communication facility user'"'"'s behavioral datum from a wireless operator;

retrieving a second mobile communication facility user'"'"'s behavioral datum from the wireless operator; and

storing the first user'"'"'s behavioral datum and the second user'"'"'s behavioral datum in a behavioral database;

analyzing the first user'"'"'s behavioral datum and the second user'"'"'s behavioral datum to create a behavioral profile, wherein the behavioral profile is stored in the behavioral database;

receiving a request from an ad server for behavioral data relating to a behavioral profile;

selecting the behavioral profile from the behavioral database based at least in part on the request; and

delivering the behavioral profile to the ad server.