PROVIDING TARGETED INFORMATION FOR ENTERTAINMENT-ORIENTED SEARCHES

• US 20090327268A1
• Filed: 06/27/2008
• Published: 12/31/2009
• Est. Priority Date: 06/27/2008
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: AHARI, SANAZ, CHAN, JOANNA, LOMELIN, MAURICIO, CLARK, JAMES T., QIAN, RICHARD, COLBY, CRISTINA A., CRASWELL, NICHOLAS E., DENNEY, JUSTIN, TRAN, TRUNG T., GOVANI, TABREEZ, BUCKLEY, JAMIE, SALAS, SALLY, NAIR, AJAY
• Application Number:
  US12/163,406
• Publication Number:
  US 20090327268A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/4387 by the use of playlists
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation

Abstract

Systems and methods for providing immediate access to comprehensive information and answers on a set of related search engine results pages for common searches executed in the entertainment domain relating to, for instance, music, musicians, movies and celebrities. Upon receipt of a keyword-based search query, a decision is made regarding what the user actually wanted to see as a search result. This information is then automatically presented in a dedicated region of the keyword search results page, typically with links to more refined information. Upon selection of a link, the refined information is also displayed in a dedicated region of the keyword search results page. In this way, the user does not have to navigate multiple, different user interfaces on a variety of different web sites in order to view the information desired.

Claims

1. One or more computer-storage media having computer-executable instructions embodied thereon that, when executed, perform a method for presenting targeted information for entertainment-related search queries, the method comprising:

receiving an entertainment-related search query input by a user;

determining at least one information item other than a search result that the user desires to obtain; and

presenting the at least one information item in a dedicated area of a search engine results page.

2. The one or more computer-storage media of claim 1, wherein determining at least one information item other than a search result that the user desires to obtain comprises determining that the entertainment-related search query is a high-value search scenario, and wherein presenting the at least one information item comprises presenting at least one hyperlink, selection of which navigates the user to additional queries related to the targeted information.

3. The one or more computer-storage media of claim 1, wherein determining at least one information item other than a search result that the user desires to obtain comprises determining that the user desires to obtain a plurality of images, and wherein presenting the at least one information item comprises presenting a plurality of hyperlinks, each having a plurality of categorized images associated therewith.

4. The one or more computer-storage media of claim 1, wherein determining at least one information item other than a search result that the user desires to obtain comprises determining relevant content related to an instant answer, and wherein presenting the at least one information item comprises presenting the relevant content as an additional instant answer in the dedicated area of the search engine results page.

5. The one or more computer-storage media of claim 1, wherein determining at least one information item other than a search result that the user desires to obtain comprises determining that the user desires to listen to an audio snippet of a particular song, and wherein presenting the at least one information item comprises presenting the audio snippet in a dedicated area of the search engine results page such that selection thereof initiates play of the audio snippet.

6. The one or more computer-storage media of claim 1, wherein determining at least one information item other than a search result that the user desires to obtain comprises determining that the user desires to obtain lyrics for a particular song, and wherein presenting the at least one information item comprises presenting at least a portion of the lyrics for the particular song in the dedicated area of the search engine results page.

7. The one or more computer-storage media of claim 1, wherein determining at least one information item other than a search result that the user desires to obtain comprises determining that the user desires to obtain information related to an alternate version of a particular song, and wherein presenting the at least one information item comprises presenting at least a portion of the information related to the alternate version of the particular song in the dedicated area of the search engine results page.

8. The one or more computer-storage media of claim 1, wherein determining at least one information item other than a search result that the user desires to obtain comprises determining that the user desires to obtain information about at least one of an artist, musician, or celebrity related to a particular first artist, musician, or celebrity, and wherein presenting the at least one information item comprises presenting at least a portion of the information in the dedicated area of the search engine results page.

9. The one or more computer-storage media of claim 1, wherein determining at least one information item other than a search result that the user desires to obtain comprises determining that the user desires to obtain scheduled local television listings for a particular movie, and wherein presenting the at least one information item comprises presenting the scheduled local television listings for a particular movie in the dedicated area of the search results page.

10. A method for presenting targeted information for entertainment-related search queries, the method comprising:

receiving a search query input by a user;

determining that the input search query is an entertainment-related search query;

determining a plurality of information items other than search results that the user desires to obtain; and

presenting at least one of one of the plurality of information items and a hyperlink to information related to one of the plurality of information items in a dedicated area of a search engine results page.

11. The method of claim 10, wherein determining that the input search query is an entertainment-related search query comprises determining that the input search query contains information related to at least one of musicians, music, movies or celebrities.

12. The method of claim 10, wherein determining that the input search query is an entertainment-related search query comprises dynamically determining that the input search query is an entertainment-related search query.

13. The method of claim 10, wherein determining a plurality of information items other than search results that the user desires to obtain comprises determining that that the user desires to obtain a plurality of images, and wherein presenting at least one of one of the plurality of information items and a hyperlink to information related to one of the plurality of information items comprises presenting a plurality of hyperlinks, each having a plurality of categorized images associated therewith.

14. The method of claim 10, wherein determining a plurality of information items other than search results that the user desires to obtain comprises determining relevant content related to an instant answer, and wherein presenting at least one of one of the plurality of information items and a hyperlink to information related to one of the plurality of information items comprises presenting the relevant content as an additional instant answer hyperlink in the dedicated area of the search engine results page.

15. The method of claim 10, wherein determining a plurality of information items other than search results that the user desires to obtain comprises determining that the user desires to listen to an audio snippet of a particular song, and wherein presenting at least one of one of the plurality of information items and a hyperlink to information related to one of the plurality of information items comprises presenting the audio snippet in a dedicated area of the search engine results page such that selection thereof initiates play of the audio snippet.

16. The method of claim 10, wherein determining a plurality of information items other than search results that the user desires to obtain comprises determining that the user desires to obtain lyrics for a particular song, and wherein presenting at least one of one of the plurality of information items and a hyperlink to information related to one of the plurality of information items comprises presenting at least a portion of the lyrics for the particular song in the dedicated area of the search engine results page.

17. The method of claim 10, wherein determining a plurality of information items other than search results that the user desires to obtain comprises determining that the user desires to obtain information related to an alternate version of a particular song, and wherein presenting at least one of one of the plurality of information items and a hyperlink to information related to one of the plurality of information items comprises presenting at least a portion of the information related to the alternate version of the particular song in the dedicated area of the search engine results page.

18. The method of claim 10, wherein determining a plurality of information items other than search results that the user desires to obtain comprises determining that the user desires to obtain information about at least one of an artist, musician, or celebrity related to a particular first artist, musician, or celebrity, and wherein presenting at least one of one of the plurality of information items and a hyperlink to information related to one of the plurality of information items comprises presenting at least a portion of the information in the dedicated area of the search engine results page.

19. The method of claim 10, wherein determining a plurality of information items other than search results that the user desires to obtain comprises determining that the user desires to obtain scheduled local television listings for a particular movie, and wherein presenting at least one of one of the plurality of information items and a hyperlink to information related to one of the plurality of information items comprises presenting the scheduled local television listings for a particular movie in the dedicated area of the search results page.

20. One or more computer-storage media having computer-executable instructions embodied thereon that, when executed, perform a method for presenting targeted information items for entertainment-related search queries, the method comprising:

receiving a search query input by a user;

dynamically determining that the input search query is an entertainment-related search query by determining that the input search query contains information related to at least one of musicians, music, movies or celebrities;

dynamically determining a plurality of information items other than search results that the user desires to obtain, wherein the plurality of information items comprises one or more of an image, relevant content related to an instant answer, an audio snippet of a particular song, lyrics for a particular song, information related to an alternate version of a particular song, information about at least one of an artist, musician, or celebrity related to a particular first artist, musician, or celebrity, and scheduled local television listings for a particular movie; and

presenting at least one of one of the plurality of information items and a hyperlink to information related to one of the plurality of information items in a dedicated area of a search engine results page.