SYSTEM AND METHOD FOR INTERNET PROTOCOL TELEVISION PRODUCT PLACEMENT DATA

• US 20100030642A1
• Filed: 07/30/2008
• Published: 02/04/2010
• Est. Priority Date: 07/30/2008
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: SBC Knowledge Ventures LP
• Inventors: Coppa, Frank, Kennedy, Larry, Huffman, James
• Granted Patent: US 8,380,564 B2
• Time in Patent Office: Days
• US Class Current: 705/14.490
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/26613 for generating or managing keys in general key distribution for secret or secure communication involving central third party, e.g. key distribution center [KDC] or trusted third party [TTP] H04L9/083; network support of key management H04L63/06; key management for network security in communication control or processing H04W12/04
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4353 involving decryption of additional data arrangements using cryptography for the use of broadcast information or broadcast-related information H04H60/23
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/6175 involving transmission via Internet broadcast-related systems characterised by the transmission system being the Internet H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system, computer program product and method are disclosed for sending advertising data to an end user device. The system includes but is not limited to a processor in data communication with a computer readable medium; and a computer program embedded in the computer readable medium, the computer program comprising instructions to monitor video data for advertising key data, instructions to monitor end user data exchanged between end user devices for the advertising key data, instructions to receive data from an end user device indicating a product selected from a selected data segment in the video data and instructions to send advertising data relating to key data in the selected data segment to the end user device. The computer program product executes a computer program to perform the method.

Claims

1. A computer readable medium containing a computer program useful in performing a method for sending advertising data to an end user device, the computer program comprising:

instructions to monitor video data for advertising key data;

instructions to monitor end user data exchanged between end user devices for the advertising key data;

instructions to receive data from one of the end user devices indicating a product selected from a selected data segment in the video data; and

instructions to send advertising data relating to the advertising key data in the selected data segment to the one of the end user devices.

2. The medium of claim 1, the computer program further comprising instructions to form a key data community of end user devices based on the data exchanged between end user devices wherein each end user device in the key data community of end user devices has exchanged data related to the key data with at least one other end user device in the key data community of end users;

and instructions to send the advertising data relating to the key data to the key data community of end user devices.

3. The medium of claim 1, the computer program further comprising instructions to form a discussion community of end users devices based on the data exchanged between end user devices wherein the discussion community of end user devices includes the one of the end user devices and wherein each end user device in the discussion community of end user devices has exchanged data related to the key data with the end user device;

and instructions to send the advertising data relating to the key data to the end user devices in the discussion community of end user devices.

4. The medium of claim 2, wherein the advertising data is encoded in the video data, the computer program further comprising instructions to send first password data to end user devices in the key data community of end users to decode the advertising data from the video data.

5. The medium of claim 3, wherein the advertising data is encoded in the video data, the computer program further comprising instructions to send second password data to end user devices in the discussion community of end user devices to decode the advertising data from the video data.

6. The medium of claim 1, the computer program further comprising instructions to send activation data to end user devices indicating advertising data for a product in the video data are encoded in the video data.

7. The medium of claim 1, wherein the instructions to monitor further comprise instructions to perform content recognition on the video data and end user data to identify image data and audio data related to the advertising key data.

8. A system for sending advertising data to an end user device, the system comprising:

a processor in data communication with a computer readable medium; and

a computer program embedded in the computer readable medium, the computer program comprising instructions to monitor video data for advertising key data, instructions to monitor end user data exchanged between end user devices for the advertising key data, instructions to receive data from one of the end user devices indicating a product selected from a selected data segment in the video data and instructions to send advertising data relating to key data in the selected data segment to the end user device.

9. The system of claim 8, the computer program further comprising instructions to form a key data community of end user devices based on the data exchanged between end user devices wherein each end user device in the key data community of end user devices has exchanged data related to the key data with at least one other end user device in the key data community of end users;

and instructions to send the advertising data relating to the key data to the key data community of end user devices.

10. The system of claim 8, the computer program further comprising instructions to form a discussion community of end users devices based on the data exchanged between end user devices wherein the discussion community of end users includes the end user device and wherein each end user device in the discussion community of end user devices has exchanged data related to the key data with the one of the end user devices and instructions to send the advertising data relating to the key data to the end user devices in the discussion community of end user devices.

11. The system of claim 9, wherein the advertising data is encoded in the video data, the computer program further comprising instructions to send first password data to end user devices in the key data community of end users to decode the advertising data from the video data.

12. The medium of claim 10, wherein the advertising data is encoded in the video data, the computer program further comprising instructions to send second password data to end user devices in the discussion community of end user device to decode the advertising data from the video data.

13. The system of claim 8, the computer program further comprising instructions to send activation data to end user devices indicating advertising data for a product in the video data are encoded in the video data.

14. The system of claim 8, wherein the instructions to monitor further comprise instructions to perform content recognition on the video data and end user data to identify image data and audio data related to the advertising key data.

15. A method for receiving advertising data at an end user device, the method comprising:

sending data from the end user device to a server indicating a product selected in a data segment from video data received at the end user device;

receiving at the end user device video data encoded with advertising data related to the product selected in the data segment;

receiving password data at the end user device for decoding the advertising data encoded in the video data; and

decoding at the end user device, the advertising data encoded in the video data for display at the end user device.

16. A data structure embedded in a computer readable medium, the data structure comprising:

a first field for containing data indicating a key data discussion community of end user devices base on end user devices which have exchanged key data with another end user device related to a product in video data; and

a second field for containing data key data indicating a key data discussion community password for decoding advertising data encoded into the video data at an end user device in the key data discussion community.

17. The medium of claim 16, wherein the data structure further comprises:

a third field for containing data indicating a key data community of end user devices base on end user devices which have exchanged key data with an IPTV system related to a product in video data; and

a fourth field for containing data key data indicating a key data community password for decoding advertising data encoded into the video data at an end user device in the key data community.