METHOD AND SYSTEM FOR TARGET MARKETING AND CATEGORY BASED SEARCH

• US 20100042476A1
• Filed: 08/13/2009
• Published: 02/18/2010
• Est. Priority Date: 08/14/2008
• Status: Abandoned Application

• Current Assignee: Dinesh K. Gauri
• Original Assignee: Dinesh K. Gauri
• Inventors: Gauri, Dinesh K.
• Application Number:
  US12/540,965
• Publication Number:
  US 20100042476A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0214 Referral reward systems
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

Disclosed are a system and methods for online marketing of goods and services to consumers. More particularly, a method for target marketing to specific consumers on the Internet based upon the profile of the consumer, including geographic location, is disclosed.

Claims

1. A system for providing targeted online marketing, including:

an application, operating on a server, providing a common platform for consumers and retailers for interaction, said application monitoring at least the browsing and purchasing behavior of a plurality of consumers along with the demographic and psychographic profile of the consumers, said application storing the browsing and purchasing behavior, as well as the demographic and psychographic profiles of a plurality of consumers in a consumer database;

said common platform further providing an interface for consumers to review, and purchase goods or services and an associated reward point system, wherein the amount of reward points accumulated by a consumer are also stored in the database; and

a report generator for analyzing the consumer database of consumer data, including browsing and purchasing behavior, and generating a report reflecting consumer data.

2. The system according to claim 1, further including:

an activity monitor to identify to the system at least those activities by a consumer that are subject to allocation of reward points; and

a database for rewards points tracking system to monitor a consumer'"'"'s accrual of reward points and thereby provide an incentive for a consumer to use the system.

3. The system according to claim 2, wherein the reward points tracking system provides for the redemption of points from participating retailer reward systems in order to obtain points in the current system.

4. The system according to claim 2, wherein the activities monitored by the activity monitor are selected from the group consisting of:

browsing a predetermined website;

referring others to the predetermined website;

selecting a promotion;

selecting an advertisement link;

using coupons to purchase items from a website;

using coupons to purchase items directly from a participating retailer;

participating in online surveys;

buying products on predetermined websites; and

writing reviews of products.

5. A method for providing targeted online marketing, including:

operating a common application platform to consumers and retailers for interaction, said application platform further monitoring at least the browsing and purchasing behavior of a plurality of consumers, along with demographic and psychographic profile data of the consumers,

providing an interface for consumers to browse, review, and purchase goods or services;

allocating and tracking reward points based upon the activity of a consumer in relation to browsing and purchasing goods or services, wherein the reward points are stored in a database; and

analyzing the database and reporting consumer data, including browsing and purchasing behavior; and

generating a report indicating user behavior.

6. The method according to claim 5, further including tracking and reporting rewards points to provide an incentive for consumer use.

7. The method according to claim 6, wherein the reward points tracking further includes redemption of points from participating retailer reward systems in order to obtain points in the current system.

8. The method according to claim 5, wherein generating a report includes reporting at least one behavior selected from the group consisting of:

user

browsing behavior;

user purchasing behavior;

user selection of a promotion link;

user selection of an advertising link;

user selection of a coupon link;

user redemption of a coupon; and

user redemption of reward points.

9. The method according to claim 5, further including ranking and listing URLs based upon user browsing frequency.

10. The method according to claim 5, further including an aggregated ranking of websites based upon user browsing of a plurality of URLs for any website.

11. A method for providing ranked access to websites, including:

operating a common application platform to consumers and retailers for interaction, said application platform further monitoring at least the browsing behavior of a plurality of consumers, along with demographic and psychographic profile data of the consumers,

providing an interface for consumers to browse, review, and purchase goods or services;

tracking user browsing behavior, wherein at least compiled browsing data is stored in a database; and

in response to a user query, analyzing the database, and providing a ranked list of URLs visited by consumers for user review.

12. The method according to claim 11, further including an aggregated ranking of websites based upon user browsing of a plurality of URLs for any website.