UTILIZING EXTRA TEXT MESSAGE SPACE

• US 20100088185A1
• Filed: 10/03/2008
• Published: 04/08/2010
• Est. Priority Date: 10/03/2008
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Wong, Kong-Kat, Sundling, Rebecca Jo, Tang, Difei, Chen, Liang, Vronay, David P., Wen, Yandong
• Application Number:
  US12/245,477
• Publication Number:
  US 20100088185A1
• Time in Patent Office: Days
• US Class Current: 705/14.720
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: H04L 51/063 Content adaptation, e.g. replacement of unsuitable content
• CPC Class Codes: H04W 4/12 Messaging; Mailboxes; Announcements

Abstract

Described is a technology that uses the unused (free) space (that is not occupied by text of a text message) to encode metadata into the text message. The metadata may correspond to an advertisement, a sender'"'"'s mood, a sender'"'"'s location, and the like. The inclusion of an advertisement can help reduce the user'"'"'s cost, while the inclusion of other types of data can reduce the number of messages that need to be sent, without requiring typing in the information. The receiving device processes the metadata to determine an action to take, such as to display an advertisement identified in the metadata, along with the text. The advertisement content may have been previously downloaded in anticipation of its later display.

Claims

1. In a mobile communications environment, a method comprising, determining that free space is available in a text message, and encoding metadata into the free space for sending with text of the text message.

2. The method of claim 1 wherein the metadata is associated with an advertisement.

3. The method of claim 2 wherein the metadata identifies the advertisement, in which the advertisement comprises content downloaded to a recipient device for output on the recipient device.

4. The method of claim 1 wherein the metadata is associated with a mood of a sender of the text message.

5. The method of claim 1 wherein the metadata is associated with a location of a sender of the text message.

6. The method of claim 1 further comprising, determining which metadata of a plurality of sets of metadata is to be encoded into the free space.

7. The method of claim 6 wherein determining which metadata is to be encoded comprises evaluating a size of the free space.

8. The method of claim 6 wherein determining which metadata is to be encoded comprises evaluating user preference data.

9. In device in a communications environment that is configured to transmit text messages, a system comprising, a text messaging program that determines that free space is available in a text message, and a metadata processor that determines selected metadata to encode into the free space, the text messaging program coupled to the metadata processor to encode the selected metadata into the free space for sending with text of the text message.

10. The system of claim 9 wherein the selected metadata identifies an advertisement.

11. The system of claim 9 further comprising a mechanism by which information corresponding to a mood of a sender of the text message is selected as the metadata.

12. The system of claim 9 further comprising a location sensing mechanism by which information corresponding to a location of a sender of the text message is selected as the metadata.

13. The system of claim 9 wherein the metadata determines the selected metadata based upon user preference data or an amount of free space, or both user preference data and an amount of free space.

14. In a mobile communications environment, a method comprising, receiving a text message, outputting text of the message, determining that the text message includes metadata encoded into space that is not used for the text of the message, parsing the metadata, and outputting content corresponding to the metadata.

15. The method of claim 14 wherein the content corresponding to the metadata comprises a visible or audible advertisement, or both a visible and audible advertisement.

16. The method of claim 15 wherein the metadata identifies the advertisement from among a plurality of advertisements.

17. The method of claim 15 further comprising, caching the advertisement in anticipation of use prior to receiving the text message that includes the metadata corresponding to the advertisement.

18. The method of claim 14 wherein the content corresponding to the metadata comprises a visible or audible indication of a mood of a sender of the text message, or both a visible and audible advertisement of the mood.

19. The method of claim 14 wherein the content corresponding to the metadata comprises a visible or audible indication of a location of a sender of the text.

20. The method of claim 14 wherein outputting the content corresponding to the metadata comprises displaying visible information representative of the content for viewing while the text of the message is visible.