MONETIZATION OF PERFORMANCE INFORMATION OF AN INSURED VEHICLE

• US 20100131307A1
• Filed: 11/23/2009
• Published: 05/27/2010
• Est. Priority Date: 11/26/2008
• Status: Abandoned Application

• Current Assignee: Great Lakes Incubator, LLC, RCK-IP, LLC
• Original Assignee: Great Lakes Incubator, LLC
• Inventors: Turocy, Gregory, Asquith, Brian, Amin, Himanshu S., Krosky, Ronald Charles, Collopy, Fred, Nard, Craig Allen, Narvaez, Gustavo Arnaldo, Noonan, David, Sharifi Takieh, Seyed Vahid
• Application Number:
  US12/624,366
• Publication Number:
  US 20100131307A1
• Time in Patent Office: Days
• US Class Current: 705/4
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/04 Billing or invoicing
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 40/08 Insurance

Abstract

System(s) and methods(s) to monetize knowledge of operation characteristics of an insured entity are provided. A provider of insurance benefit(s) supplies knowledge of operation characteristics of an insured entity in exchange for a financial compensation. The knowledge is cumulative and collected from the insured entity and environment in which the entity operates. Financial compensation also can be received through commercialization of resources to expose an agent linked to the insured entity to advertisement in addition to delivery of the knowledge of operation characteristics of the insured entity. The provider of insurance benefit(s) can exploit the financial compensation to afford, at least in part, incentives directed to discounted insurance benefit(s) or subsidized service(s).

Claims

1. A system, comprising:

a collection component that receives information on performance of a vehicle;

a transaction component that commits an agreement to supply at least a portion of the information on performance of the vehicle in exchange of financial compensation;

a benefit generation component that supplies at least the portion of information on performance of the vehicle in accordance with the agreement; and

a billing component that receives the financial compensation, wherein the financial compensation is regulated at least in part by the agreement.

2. The system of claim 1, wherein a third-party network component receives at least the portion of the information on performance of the vehicle and delivers at least a part of the financial compensation.

3. The system of claim 1, wherein, to commit the agreement, the transaction component configures a firmware of software application that implements one or more terms of the agreement.

4. The system of claim 3, wherein the one or more terms of the agreement regulate at least one of the scope of information on performance of the vehicle that is supplied, delivery of the information on performance of the vehicle that is supplied, duration of the agreement, or termination clause(s).

5. The system of claim 3, wherein the one or more terms of the agreement determine one or more allocations of resources for advertisement in at least one of the vehicle or a device linked thereto.

6. The system of claim 5, wherein the transaction component allocates resources for advertisement of a product or service in at least one of the vehicle or the device linked thereto in accordance with the one or more terms of the agreement.

7. The system of claim 3, wherein the one or more terms of the agreement regulate at least part of a billing feature of the agreement, the billing feature is at least one of a billing model, a billing cycles, or at least one promotional term.

8. The system of claim 7, wherein the billing component effects the billing model, the billing model is based on response of at least one of a beneficiary of an insurance benefit for the vehicle or an agent associated therewith to an advertisement impression.

9. The system of claim 8, wherein the benefit generation component that issues advertisement content that is at least part of the advertisement impression, wherein the content comprises a set of incentive offers associated with the insurance benefit for the vehicle based in part on at least one of the information on performance of the vehicle and available historical information on performance of the vehicle.

10. The system of claim 1, wherein the collection component receives an indication of acceptance of an incentive offer and effects at least one term thereof, the at least one term includes updates to an insurance benefit for the vehicle to reflect a discount, or increased or decreased coverage and an associated revised insurance benefit rate;

or an incentive or a promotional materials.

11. A method, comprising:

employing at least a computer processor to execute code instructions retained in a computer-readable medium, the executed code instructions implement the following acts;

collecting information on operation of a vehicle;

committing an agreement to supply at least a portion of the collected information in exchange for financial compensation;

conveying at least the portion of the information in accordance with the agreement; and

securing the financial compensation base on at least the portion of the information or the agreement.

12. The method of claim 11, wherein the securing act includes:

allocating resources for advertisement of a product in at least one of the vehicle of a device linked thereto; and

collecting payment from the advertisement platform in exchange for the allocating resources for advertisement of the product in at least one of the vehicle or the device linked thereto.

13. The method of claim 12, the securing act further comprising:

receiving compensation from the advertisement platform if a transaction related to the product is effected as a result of advertisement of the product in at least one of the vehicle or the device linked thereto.

14. The method of claim 13, wherein the advertisement platform is part of at least one of a service provider platform that furnishes insurance benefit(s) for the vehicle entity, or a third-party network functionally coupled to the service provider platform.

15. The method of claim 13, wherein the device is at least one of an integrated device in the vehicle, an add-one device in the vehicle, or an electronic appliance utilized by an operator or occupant of the vehicle.

16. The method of claim 15, wherein at least one of the integrated device in the vehicle, the add-on device, or the electronic appliance renders information to the operator or occupant of the vehicle via at least a component that supplies sound, images, or stimuli that convey information.

17. The method of claim 11, wherein the resources for advertisement include at least one of:

radio channel(s) or radio airtime in which advertisement can be delivered;

space in on-board displays in the vehicle;

or

space in display(s) in the device linked to the vehicle.

18. The method of claim 11, the collecting act includes utilizing one or more models of payment based on feedback or response from an operator or occupant of the vehicle to the advertisement of the product, wherein the one or more models of payment include at least one of a cost-per-click model, a cost-per-gesture model, or a cost-per-action model.

19. The method of claim 13, wherein at least one of payment or compensation subsidizes at least one of insurance coverage for the vehicle, or at least part of cost of a specific service utilized by an operator or occupant of the vehicle, the specific service includes at least one of wireless service or vehicle maintenance.

20. A system, comprising:

means for receiving one or more records of performance of a vehicle;

means for committing an agreement to supply at least a portion of the one or more records of performance of the vehicle in exchange of financial compensation;

means for delivering at least the portion of the one or more records of performance of the vehicle in accordance with the agreement; and

means for receiving the financial compensation, wherein the financial compensation is regulated at least in part by the agreement.