METHOD AND APPARATUS FOR PROMOTING PRODUCTS OR SERVICES

• US 20100138300A1
• Filed: 12/02/2008
• Published: 06/03/2010
• Est. Priority Date: 12/02/2008
• Status: Abandoned Application

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: WALLIS, R. TYLER
• Application Number:
  US12/326,660
• Publication Number:
  US 20100138300A1
• Time in Patent Office: Days
• US Class Current: 705/14.580
• CPC Class Codes: G06Q 10/109 Time management, e.g. calendars, reminders, meetings or time accounting
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

A system that incorporates teachings of the present disclosure may include, for example, a system having a controller to receive an acceptance from a user to opt into an advertisement program, receive from the user a plurality of calendar events associated with personal information of the user, share the plurality of calendar events with a plurality of advocates, receive from the plurality of advocates a corresponding plurality of advertisements, each advertisement indicating an association with one of the plurality of calendar events, and transmit to a communication device of the user the plurality of advertisements for updating the plurality of calendar events at the communication device. Other embodiments are disclosed.

Claims

1. A system, comprising a controller to:

receive an acceptance from a user to opt into an advertisement program;

receive from the user a plurality of calendar events associated with personal information of the user;

share the plurality of calendar events with a plurality of advocates;

receive from the plurality of advocates a corresponding plurality of advertisements, each advertisement indicating an association with one of the plurality of calendar events; and

transmit to a communication device of the user the plurality of advertisements for updating the plurality of calendar events at the communication device.

2. The system of claim 1, wherein the controller is adapted to receive the acceptance of the user from one of a portal and the communication device.

3. The system of claim 1, wherein the controller is adapted to receive the plurality of calendar events from a calendar application operating in the communication device.

4. The system of claim 1, wherein the controller is adapted to receive the plurality of calendar events from an address book application operating in the communication device.

5. The system of claim 1, wherein the plurality of calendar events comprise information associated with each of a plurality of parties.

6. The system of claim 5, wherein the plurality of parties comprise at least two of the user, a sibling of the user, a parent of the user, a spouse of the user, a child of the user, a grandchild of the user, and a friend of the user.

7. The system of claim 5, wherein the information of each party comprises at least one of a description of an association to the user, a gender description, a home address, a work address, a birth date, and a wedding anniversary.

8. The system of claim 1, wherein the plurality of advertisements comprise promotions corresponding to a measure of disclosure provided in the plurality of calendar events.

9. The system of claim 1, wherein each of the plurality of advertisements promotes a product or service, and wherein the controller is adapted to:

detect a sale to the user of a product or service promoted by one of the plurality of advertisements; and

record a fee directed to the advocate or another party associated with the advertisement that promoted the product or service purchased by the user.

10. The system of claim 1, wherein the controller is adapted to:

receive from the user a counterproposal associated with a product or service promoted by one of the plurality of advertisements; and

transmit the counterproposal to the advocate or another party associated with the advertisement that promoted the product or service.

11. The system of claim 1, wherein the system operates in at least one of an Internet Protocol TV (IPTV) communication network, a cable TV communication network, a satellite TV communication network, and an IP Multimedia Subsystem (IMS) communication network.

12. The system of claim 1, wherein the controller is adapted to share at least one of a demographic profile, a psychographic profile, and a behavioral profile of the user with the plurality of advocates.

13. A communication device, comprising a controller to:

record a plurality of calendar events;

receive a plurality of advertisements, each advertisement directed to one of the plurality of calendar events,

wherein the plurality of calendar events are shared with one or more advocates, and wherein the one or more advocates generate the plurality of advertisements according to subject matter in the shared plurality of calendar events;

identify associations between the plurality of advertisements and the plurality of calendar events; and

update the recorded plurality of calendar events with the plurality of advertisements according to the identified associations.

14. The communication device of claim 13, wherein at least one of the plurality of advertisements includes a reminder, wherein the controller is adapted to update at least one of the recorded plurality of calendar events according to the reminder and the corresponding advertisement associated with the reminder.

15. The communication device of claim 14, wherein the controller is adapted to retrieve the plurality of calendar events from an address book.

16. The communication device of claim 15, wherein the plurality of events comprise information associated with each of a plurality of parties recorded in the address book.

17. The communication device of claim 16, wherein the plurality of parties comprise at least two of the user, a sibling of the user, a parent of the user, a spouse of the user, a child of the user, a grandchild of the user, and a friend of the user.

18. The communication device of claim 16, wherein the information of each party comprises at least one of a description of an association to the user, a gender description, a home address, a work address, a birth date, and a wedding anniversary.

19. The communication device of claim 13, wherein the controller is adapted to:

detect a trigger of one of the calendar events; and

present the advertisement associated with the triggered calendar event.

20. The communication device of claim 19, wherein the controller is adapted to:

detect a selection of a product or service promoted by the advertisement; and

initiate a purchase of the product or service.

21. The communication device of claim 20, wherein the controller is adapted to inform a system supplying the plurality of advertisements of the purchase.

22. The communication device of claim 19, wherein the controller is adapted to:

detect a selection of a product or service promoted by the advertisement;

receive a reverse bid for the product or service; and

transmit the reverse bid to a system that supplied the plurality of advertisements.

23. A method, comprising promoting a product or service by way of a calendar operating in a communication device of a party, wherein the party shares a plurality of calendar events with an advocate of the product or service.

24. The method of claim 23, wherein the plurality of calendar events comprise subject matter associated with each of a plurality of parties, and wherein the party shares the plurality of calendar event by way of a computing device.

25. The method of claim 24, wherein the subject matter of each party comprises at least one of a description of an association to a user of the plurality of calendar events, a gender description, a home address, a work address, a birth date, and a wedding anniversary.