METHOD AND SYSTEM FOR AGGLOMERATED MOBILE MARKETING

• US 20100198686A1
• Filed: 10/28/2009
• Published: 08/05/2010
• Est. Priority Date: 10/28/2008
• Status: Abandoned Application

• Current Assignee: Qualcomm Connected Experiences, Inc. (Qualcomm, Inc.)
• Original Assignee: Qualcomm Connected Experiences, Inc. (Qualcomm, Inc.)
• Inventors: Jacobstein, Mark, Guedalia, Isaac David
• Application Number:
  US12/607,552
• Publication Number:
  US 20100198686A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

A method and system for delivery of feeds is provided whereby the feeds are delivered to a mobile subscriber by way of a server associated with the mobile subscriber. The server includes hardware and software to streamline and control the delivery of the feed information to the mobile device of the subscriber as well as the capability to determine with an advertising engine select key word based advertising content to be provided to the subscriber.

Claims

1. A system for agglomerating data for a mobile subscriber, comprising:

a first interface for receiving feed data from a plurality of feed sources;

a processor for processing the feed data from the plurality of feed sources, including circuitry for executing instructions to generate one or more outputs indicative of a selected subset of information from said feed data;

a second interface for delivering said selected subset of information to a mobile subscriber.

2. The system of claim 1, said circuitry comprising computer processing circuitry adapted for running computer software to generate said outputs.

3. The system of claim 1, said first interface comprising an interface for communication with said feed sources over a TCP/IP network.

4. The system of claim 1, said feed data comprising RSS feed data.

5. The system of claim 1, further comprising an advertising engine coupled to said processor for determining advertising content to be delivered to said mobile subscriber.

6. The system of claim 1, further comprising a third interface for coupling said processor to a mobile locator service engine and adapted for communicating subscriber-specific information thereby.

7. A method for delivering targeted information to a mobile subscriber, comprising:

storing subscriber identification information corresponding to the mobile subscriber in a data storage apparatus;

receiving subscriber input from the mobile subscriber, including input from a feed selected by said subscriber;

agglomerating said subscriber input and said subscriber identification information in a server which is remote from said mobile subscriber;

determining one or more key words in said server and delivering said key words to an advertising engine; and

delivering advertising results to said mobile subscriber based on said key words.

8. The method of claim 7, further comprising sorting a plurality of available feeds to obtain a prioritized list of feeds.

9. The method of claim 8, further comprising presenting said prioritized list of feeds to said mobile subscriber.

10. The method of claim 9, further comprising receiving a selection from said mobile subscriber indicative of a service or product. chosen by said mobile subscriber.

11. The method of claim 7, further comprising processing said key words to obtain a compact list of select key words for presentation to said advertising engine.