SYSTEM AND METHOD FOR LINKING AD TAGGED WORDS

• US 20100223279A1
• Filed: 02/27/2009
• Published: 09/02/2010
• Est. Priority Date: 02/27/2009
• Status: Active Grant

• Current Assignee: Malikie Innovations Limited (Key Patent Innovations Limited)
• Original Assignee: Blackberry Limited
• Inventors: SCOTT, Sherryl Lee Lorraine
• Granted Patent: US 8,214,357 B2
• Time in Patent Office: Days
• US Class Current: 707/769
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04M 1/72436 for text messaging, e.g. short messaging services [SMS] or e-mails
• CPC Class Codes: H04M 1/72445 for supporting Internet browser applications

Abstract

There is disclosed a computer-implemented method operable on a mobile communication device for linking words to advertising resource links. In an embodiment, the method comprises: scanning a list or a body of text in order to identify a tagged keyword; linking at least one corresponding advertising resource link to each identified tagged keyword; and visually distinguishing a tagged keyword upon the at least one advertising resource link becoming accessible to the mobile communication device. In another embodiment, the method further comprises providing as an advertising resource link one or more of an advertising website, an email address, an SMS text address, a telephone number, or a purchase option screen corresponding to the identified tagged keyword.

Claims

1. A computer-implemented method operable on a mobile communication device for linking words to advertising resource links, the method comprising:

scanning a list or a body of text in order to identify a tagged keyword;

linking at least one corresponding advertising resource link to each identified tagged keyword; and

visually distinguishing the tagged keyword upon the at least one advertising resource link becoming accessible to the mobile communication device.

2. The method of claim 1, further comprising providing as an advertising resource link one or more of an advertising website, an email address, an SMS text address, a telephone number, or a purchase option screen corresponding to the identified tagged keyword.

3. The method of claim 1, further comprising adding a visually distinguishing feature to the ad including using at least one of color, or font, or style.

4. The method of claim 3, further comprising:

making the at least one advertising link accessible in dependence upon the geographic location of the mobile communication device; and

removing the visually distinguishing feature upon the mobile communication device no longer being able to access the advertising link.

5. The method of claim 4, further comprising:

making the at least one advertising link accessible for a limited amount of time; and

removing the visually distinguishing feature upon the mobile communication device no longer being able to access the advertising link.

6. The method of claim 1, wherein scanning the list or body of text comprises scanning at least one of an email message, a notepad application, an SMS message, a webpage, text extracted from a voice message, or any other text based application available on the mobile communication device.

7. The method of claim 1, further comprising providing a keyword search field to locate and tag one or more tagged keywords in the list or body of text.

8. The method of claim 1, further comprising providing a list of selectable options upon a tagged keyword being selected or rolling over.

9. The method of claim 8, wherein the selectable options include one or more of deleting, amending, saving or forwarding a tagged keyword.

10. The method of claim 1, further comprising providing means to assign any word in a body of text as an ad tagged word.

11. A mobile communications device having an application module adapted for linking words to advertising resource links, the application module comprising:

means for scanning a list or a body of text in order to identify a tagged keyword;

means for linking at least one corresponding advertising resource link to each identified tagged keyword; and

means for visually distinguishing a tagged keyword upon the at least one advertising resource link becoming accessible to the mobile communication device.

12. The mobile communications device of claim 11, further comprising means for providing as an advertising resource link one or more of an advertising website, an email address, an SMS text address, a telephone number, or a purchase option screen corresponding to the identified tagged keyword.

13. The mobile communications device of claim 11, further comprising means for adding a visually distinguishing feature to the ad including using at least one of color, or font, or style.

14. The mobile communications device of claim 13, further comprising:

means for making the at least one advertising link accessible in dependence upon the geographic location of the mobile communication device; and

means for removing the visually distinguishing feature upon the mobile communication device no longer being able to access the advertising link.

15. The mobile communications device of claim 14, further comprising:

means for making the at least one advertising link accessible for a limited amount of time; and

means for removing the visually distinguishing feature upon the mobile communication device no longer being able to access the advertising link.

16. The mobile communications device of claim 11, wherein scanning the list or body of text comprises scanning at least one of an email message, a notepad application, an SMS message, a webpage, text extracted from a voice message, or any other text based application available on the mobile communication device.

17. The mobile communications device of claim 11, further comprising a keyword search field to locate and tag one or more tagged keywords in the list or body of text.

18. The mobile communications device of claim 11, further comprising means for providing a list of selectable options upon a tagged keyword being selected or rolling over.

19. The mobile communications device of claim 18, wherein the selectable options include one or more of adding, deleting, amending, saving or forwarding the tagged keyword.

20. The mobile communications device of claim 11, further comprising means to assign any word in a body of text as an ad tagged word.

21. A computer readable medium storing computer code that when loaded into a mobile communication device adapts the device to perform a method for linking words to advertising resource links, the computer readable medium comprising:

code for scanning a list or a body of text in order to identify a tagged keyword;

code for linking at least one corresponding advertising resource link to each identified tagged keyword; and

code for visually distinguishing the tagged keyword upon the at least one advertising resource link becoming accessible to the mobile communication device.