APPARATUS AND METHOD FOR ENHANCED CLIENT RELATIONSHIP MANAGEMENT
First Claim
1. An apparatus comprising:
- at least one processor;
at least one memory coupled to said at least one processor;
at least one database residing in said at least one memory; and
a CRM mechanism residing in said memory, said CRM mechanism comprising at least one of;
a program control mechanism;
a graphics mechanism;
a communications compliance mechanism;
a cross-selling mechanism;
a mail reply mechanism;
a user and role management mechanism;
a data management mechanism; and
a marketing mechanism.
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Accused Products
Abstract
The apparatus and methods disclosed herein provide a convenient and efficient computer-based process methodology for identifying and qualifying people for different solutions and outcomes and enrolling and/or registering people in appropriate programs as they are identified. The most preferred embodiments of the present invention comprise one or more structured computerized databases comprising: a set of outcomes, each with a corresponding set of appropriately-expressed eligibility requirements; a set of applications or forms and their corresponding necessary and unique named data elements, or variables, which may or may not relate to the aforementioned set of outcomes; a set of questions corresponding to the set of variables, each question relating to one or more variables; a set of question scripts corresponding to the set of questions, with one script per question; a set of question help prompt scripts corresponding to the set of questions, with one help prompt per question; a set of interview constructs that semantically relate sets of questions; and a subject definition comprised of named locations used to store variables and their corresponding values. Given the database and elements described above, the most preferred embodiments of the present invention comprise a system that performs: eligibility determination; data acquisition; and forms or application completion using collected data elements.
15 Citations
8 Claims
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1. An apparatus comprising:
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at least one processor; at least one memory coupled to said at least one processor; at least one database residing in said at least one memory; and a CRM mechanism residing in said memory, said CRM mechanism comprising at least one of; a program control mechanism; a graphics mechanism; a communications compliance mechanism; a cross-selling mechanism; a mail reply mechanism; a user and role management mechanism; a data management mechanism; and a marketing mechanism. - View Dependent Claims (2, 3, 4)
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5. A computer-implemented method, said method comprising the steps of:
creating an activity program via a CRM mechanism, said CRM mechanism residing in a computer memory and being executed by at least one processor, said CRM mechanism comprising at least one of; a program control mechanism; a graphics mechanism; a communications compliance mechanism; a cross-selling mechanism; a mail reply mechanism; a user and role management mechanism; a data management mechanism; and a marketing mechanism.
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6. The method of claim 6 further comprising the step of further comprising the step of switching from a first role to a second role, wherein each of said first role and said second role comprise, respectively, a first set of permissions and a second set of permission and a first dataset and a second dataset.
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7. A computer-readable medium encoded with a computer program for managing communications with at least one contact, said computer program being configured to:
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create an activity program via a CRM mechanism, said CRM mechanism comprising at least one of; a program control mechanism; a graphics mechanism; a communications compliance mechanism; a cross-selling mechanism; a mail reply mechanism; a user and role management mechanism; a data management mechanism; and a marketing mechanism; said CRM mechanism being configured to display or transmit said at least one communication to said at least one contact via a printed message, an email, or a gift that is shipped to said at least one contact.
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8. The computer-readable medium of claim 18 wherein said computer-readable medium comprises at least one of recordable media and transmission media.
Specification