ADVERTISEMENT DELIVERY METHOD

• US 20100312607A1
• Filed: 06/03/2009
• Published: 12/09/2010
• Est. Priority Date: 06/03/2009
• Status: Abandoned Application

• Current Assignee: NCR Corporation
• Original Assignee: NCR Corporation
• Inventors: Kidd, Thomas Grant
• Application Number:
  US12/477,639
• Publication Number:
  US 20100312607A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle

Abstract

An advertisement delivery method for occupants of vehicles. The advertisement delivery method includes determining an advertisement by a host computer system, and sending the advertisement to a computer system in a vehicle by the host computer system.

Claims

1. An advertisement delivery method comprising:

determining an advertisement by a host computer system; and

sending the advertisement to a computer system in a vehicle by the host computer system.

2. The method of claim 1, wherein the determining step comprises:

determining the advertisement from a schedule by the host computer system.

3. The method of claim 1, wherein the determining step comprises:

obtaining a current location of the vehicle by the host computer system; and

determining the advertisement based upon the current location by the host computer system.

4. The method of claim 3, wherein the obtaining step comprises:

obtaining the current location from the computer system in the vehicle based upon global positioning system information in the vehicle.

5. The method of claim 3, wherein the obtaining step comprises:

obtaining the current location from wireless network stations through which the computer system in the vehicle is currently communicating by the host computer system.

6. The method of claim 3, wherein the obtaining step comprises:

obtaining the current location from checkpoints that detect a radio frequency identification tag in the vehicle by the host computer system.

7. The method of claim 1, wherein the determining step comprises:

recording preferences of an occupant of the vehicle by the host computer system; and

determining the advertisement based upon the preferences by the host computer system.

8. The method of claim 1, wherein the sending step comprises:

sending the advertisement in audio format.

9. The method of claim 1, wherein the sending step comprises:

sending the advertisement in video format.

10. The method of claim 1, further comprising:

receiving selections made by an occupant of the vehicle from the computer system of the vehicle by the host computer system.

11. An advertisement delivery method comprising:

establishing an Internet connection with a computer system of a vehicle by a host computer system;

determining a web advertisement capable of being presented by web browser software executed by the computer system of the vehicle by the host computer system; and

sending the advertisement to the computer system of the vehicle by the host computer system.

12. The method of claim 11, wherein the determining step comprises:

obtaining a current location of the vehicle by the host computer system; and

determining the advertisement based upon the current location by the host computer system.

13. The method of claim 11, wherein the determining step comprises:

recording preferences of an occupant of the vehicle by the host computer system; and

determining the advertisement based upon the preferences by the host computer system.

14. The method of claim 11, further comprising:

receiving selections related to the web advertisement made by an occupant of the vehicle from the computer system of the vehicle by the host computer system.

15. An advertisement delivery method comprising:

recording preferences of an occupant of a vehicle by a host computer system;

obtaining a current location of the vehicle by the host computer system;

determining an advertisement based upon at least one of the preferences, the current location, and a schedule by the host computer system; and

sending the advertisement to a computer system in the vehicle by the host computer system;