METHOD AND SYSTEM TO IDENTIFY THE CONTEXTUAL DATA THAT WAS USED TO PERFORM AN ADVERTISEMENT SELECTION
First Claim
Patent Images
1. A method comprising:
- receiving, at an advertising server, an ad request including contextual data for at least one context;
selecting an ad by using the contextual data in the ad request; and
providing a response to the ad request, the response including the ad and a parameter identifying contextual data which was used to select the ad.
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Abstract
Embodiments of a distributed ad-selection system and method for distributed ad selection are generally described herein.
3 Citations
21 Claims
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1. A method comprising:
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receiving, at an advertising server, an ad request including contextual data for at least one context; selecting an ad by using the contextual data in the ad request; and providing a response to the ad request, the response including the ad and a parameter identifying contextual data which was used to select the ad. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method comprising:
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providing an ad request to an advertising server, the ad request including contextual data; and receiving a response from the advertising server, the response including an ad and a parameter identifying contextual data which was used to select the ad. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A method comprising:
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providing an ad request to an advertising engine, the ad request including contextual data for at least one context; and receiving a response from the advertising engine, the response including an ad and a parameter identifying contextual data which was used to select the ad. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification