PORTAL SERVICES BASED ON INTERACTIONS WITH POINTS OF INTEREST DISCOVERED VIA DIRECTIONAL DEVICE INFORMATION

• US 20100332324A1
• Filed: 06/25/2009
• Published: 12/30/2010
• Est. Priority Date: 06/25/2009
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Novik, Lev, Khosravy, Moe
• Application Number:
  US12/491,519
• Publication Number:
  US 20100332324A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

With the addition of directional information in the environment, a variety of service(s) can be provided on top of user identification or interaction with specific object(s) of interest by pointing at the objects. Items discovered through direction-based location services can be designated for present or later interaction, with information about those interactions uploaded to intelligent portal services exposed via one or more networks. Device users can interact with the portal services at a later time after an intelligent analysis has been applied to data representing the user'"'"'s interactions, enabling a variety of scenarios, such as recommendation engines, sharing engines, shopping scenarios, etc. via the portal services.

Claims

1. A computer-implemented method for providing information about points of interest (POIs) in a direction-based services system, comprising:

receiving a query for a set of POIs of the direction-based services system;

identifying a computing device relating to the query;

based on the query and a POI interaction profile managed for the computing device, the POI interaction profile formed from aggregate interaction data representing interactions with POIs of the direction-based services system by the computing device as a function of direction and location of the computing device, analyzing the aggregate interaction data for the computing device; and

outputting a set of POIs of threshold relevance to the computing device based on the analyzing.

2. The method of claim 1, wherein the identifying includes implicitly identifying the computing device and the POI interaction profile via login credentials.

3. The method of claim 1, further comprising:

displaying the set of POIs output by the outputting.

4. The method of claim 3, further comprising:

receiving a request to display additional information about at least one of the POIs of the set.

5. The method of claim 4, further comprising:

in response to the receiving of the request to display the additional information, retrieving and displaying the additional information corresponding to the at least one of the POIs.

6. The method of claim 5, wherein the additional information corresponding to the at least one of the POIs includes an advertisement.

7. The method of claim 6, wherein the advertisement relates to the at least one of the POIs.

8. The method of claim 6, wherein the advertisement relates to one of the POIs of the set, which is not the at least one of the POIs about which additional information has been requested.

9. The method of claim 1, wherein analyzing the aggregated interaction data for the computing device further comprises analyzing prior interactions with POIs by the computing device.

10. The method of claim 1, wherein analyzing the aggregated interaction data for the computing device further comprises analyzing the interactions of other computing devices with POIs of the set.

11. The method of claim 10, wherein analyzing the interactions of other computing devices with POIs of the set further comprises using collaborative filtering.

12. The method of claim 1, wherein the received query comprises a category of POIs.

13. The method of claim 12, wherein analyzing the aggregated interaction data for the computing device further comprises analyzing a historical usage pattern of POIs in the category.

14. The method of claim 13, wherein the outputting a set of POIs further comprises outputting a set of POIs based at least in part on the historical usage pattern.

15. The method of claim 14, wherein the outputting a set of POIs further comprises outputting a set of POIs based at least in part on independent ratings.

16. A system for analyzing information about points of interest (POIs) from direction-based services, comprising:

a receiving component that receives data about at least one interaction with at least one identified point of interest (POI) via direction-based services by at least one computing device;

an analysis component that determines a computing device associated with the data, associates the data with the computing device and statistically analyzes the data to identify at least one trend associated with the at least one interaction with the at least one POI.

17. The system of claim 16, wherein the analysis component statistically analyzes the data based on interactions with the at least one POI by a plurality of devices associated with different users.

18. The system of claim 16, wherein the analysis component statistically analyzes the data based on interactions with the at least one POI by at least one device associated with a subset of users.

19. The system of claim 16, wherein the analysis component statistically analyzes the data based on interactions with the at least one POI by a device associated with a single user.

20. The system of claim 16, further comprising:

a display component including an interface for rendering a tailored set of POIs based on an analysis of the collected data about the at least one interaction by the at least one computing device.

21. The system of claim 16, further comprising:

an advertising component for rendering tailored advertising content determined based at least in part on an analysis of the collected data about the at least one interaction by the at least one computing device.

22. The system of claim 21, wherein the tailored advertising content is additionally determined based at least in part on a profile of a user of the at least one computing device.

23. The system of claim 21, wherein the tailored advertising content is additionally determined based at least in part on an analysis of data collected about the interaction of a plurality of users of the system.

24. A computer-implemented method comprising:

requesting information about at least one of a set of points of interest (POIs) of a direction-based location services system, the set of POIs including characteristics determined by the direction-based location services system based on aggregated stored data relating to interactions with the set of POIs by a plurality of computing devices participating in the direction-based location services system;

receiving, based upon an analysis of the characteristics of the set of POIs, at least one advertisement corresponding to the at least one of the set of POIs; and

displaying the at least one advertisement.

25. The method of claim 24, further comprising:

receiving the requested information about the at least one POI from the direction-based location services system.