SYSTEM AND METHOD FOR PROVIDING ADVERTISING CONTENT VIA AN INTEGRATED HOME BASED DEVICE

• US 20110029383A1
• Filed: 07/28/2009
• Published: 02/03/2011
• Est. Priority Date: 07/28/2009
• Status: Active Application

• Current Assignee: Oohdoo, Inc.
• Original Assignee: Oohdoo, Inc.
• Inventors: Collins, Darren, Engel, Randy
• Application Number:
  US12/510,645
• Publication Number:
  US 20110029383A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06F 3/0488 using a touch-screen or digitiser, e.g. input of commands through traced gestures
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

Certain of the disclosed embodiments present a system and method for providing in-home targeted advertisements to individual consumers. For instance, the disclosed embodiments include an in-home advertising device that enables a user to interact with the in-home advertising device and purchase items with the push of a button. Additionally, in some embodiments, the in-home advertising device may include a built in printer for enabling a user to print an advertised and/or coupon.

Claims

1. An in-home advertising device for delivering targeted ads to a user, the advertising device comprising:

a touch screen operable to configure a user profile and further operable to select an advertisement in response to selections of a user;

a printer in communication with the touch screen and operable to print the advertisement in response to the selections of the user, the advertisement operable to be printed with a consumer identifier, the consumer identifier being assigned to the advertising device, the consumer identifier operable to identify the advertising device as being associated with an advertisement that is redeemed with a merchant;

a transceiver operable to communicate with a wireless network, the user profile and the advertisement operable to be communicated over the wireless network using the transceiver, the transceiver having a dedicated telephone number, the transceiver operable to communicate the user profile to the wireless network and receive the advertisement, the advertisement being determined in response to the user profile; and

an impression module in communication with the touch screen and operable to store impression data in response to the advertisement being displayed by the touch screen, selected by a user of the touch screen, or printed by a user of the touch screen, wherein the touch screen, printer, transceiver, impression module, and routing module are contained within a single housing.

2. The advertising device of claim 1, and further comprising a routing module in communication with the touch screen and operable to store location information associated with locations frequented by a user of the advertising device, the location information being used to determine a route of the user, the route being used to further determine the advertisement.

3. The advertising device of claim 1, wherein one of the locations is the location of the advertising device, the location of the advertising device being automatically determined by a remote server.

4. The advertising device of claim 1, wherein one of the locations is the location of the advertising device, the location of the advertising device being automatically determined by a global positioning system.

5. The advertising device of claim 1, wherein one of the locations is the location of the advertising device and wherein the user profile is automatically reconfigured and the advertisement is automatically determined in response to a change in the location of the advertising device.

6. The advertising device of claim 1, wherein one of the locations is the location of the advertising device and wherein the user profile is automatically reconfigured and the route is automatically determined in response to a change in the location of the advertising device.

7. The advertising device of claim 1, wherein the advertising device further includes a calendar module operable to store a calendar associated with the user, the advertisement is further determined in response to entries on the calendar.

8. The advertising device of claim 1, and further comprising a routing module in communication with the touch screen and operable to store primary routes.

9. The advertising device of claim 1, and further comprising a routing module in communication with the touch screen and operable to store secondary routes.

10. The advertising device of claim 1, wherein the impression module tracks different categories of impressions with respect to an advertisement, and wherein each category of impressions is weighted differently and such weight is utilized to determine a fee charged to an advertiser.

11. The advertising device of claim 1, wherein the consumer identifier includes a plurality of identifiers, each of the plurality of identifiers being associated with a different member of a household.

12. The advertising device of claim 1, wherein the impression module tracks different categories of impressions with respect to the aggregate of advertisements displayed via the advertising device, the different categories being used to determine an amount to charge a user of the advertising device.