SYSTEMS AND METHODS FOR DELIVERING TARGETED CONTENT TO A USER

• US 20110066608A1
• Filed: 09/14/2009
• Published: 03/17/2011
• Est. Priority Date: 09/14/2009
• Status: Abandoned Application

• Current Assignee: CBS Interactive Inc. (ViacomCBS Incorporated)
• Original Assignee: CBS Interactive Inc. (ViacomCBS Incorporated)
• Inventors: Graham, William W. JR., Offringa, Peter J.
• Application Number:
  US12/559,455
• Publication Number:
  US 20110066608A1
• Time in Patent Office: Days
• US Class Current: 707/708
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Abstract

An architectural stack includes a rules proxy. The rules proxy may be between a web server and a HTTP proxy cache, and may be an HTTP proxy application. The rules proxy receives a user request to access a web page from the web server, captures user data (e.g., referrer data and/or session data) from the user request, applies a rule to the user data to assign the user to a user bucket, generates a web page with content using the assigned user bucket, and delivers the user-specific, generated web page to the user.

Claims

1. A computer-implemented method comprising:

receiving a user request to access a web page;

capturing user data from the user request, the user data selected from the group consisting of referrer data, session data and combinations thereof;

applying a rule to the user data to assign a user associated with the user request to a user bucket;

accessing a cache in real time to identify content responsive to the user request based on the assigned user bucket;

generating a response to the user request using the identified content; and

transmitting the generated response to the user.

2. The computer-implemented method of claim 1, wherein generating the response to the user request based on the assigned user bucket comprises identifying an advertisement to deliver to the user based on the assigned user bucket.

3. The computer-implemented method of claim 1, further comprising applying a plurality of rules to the user data to assign the user to a plurality of user buckets, and wherein generating the response to the user is based on at least one of the plurality of user buckets.

4. The computer-implemented method of claim 1, wherein the cache comprises content periodically updated from an application programming interface.

5. The computer-implemented method of claim 1, wherein the response is generated in real time.

6. The computer-implemented method of claim 1, wherein the response comprises a plurality of different content types identified based on the assigned user bucket.

7. The computer-implemented method of claim 1, wherein a type of content used to generate the response is determined based on the assigned user bucket.

8. The computer-implemented method of claim 1, wherein the user data comprises at least one of referrer information and session information.

9. The computer-implemented method of claim 1, wherein the referrer information is selected from the group consisting of referring website and search terms, and wherein the session information is selected from the group consisting of number of pages clicked, the user'"'"'s interaction with the content and amount of time the user was on a web site associated with the web page.

10. The computer-implemented method of claim 1, further comprising assigning the user to a plurality of user buckets.

11. A computer-readable storage media having computer executable instructions stored thereon which cause a computer system to carry out a method when executed, the method comprising:

receiving a user request to access a web page;

capturing user data from the user request, the user data selected from the group consisting of referrer data, session data and combinations thereof;

applying a rule to the user data to assign a user associated with the user request to a user bucket;

accessing a cache in real time to identify content responsive to the user request based on the assigned user bucket;

generating a response to the user request using the identified content; and

transmitting the generated response to the user.

12. The computer-readable storage media of claim 11, wherein generating the response to the user request based on the assigned user bucket comprises identifying an advertisement to deliver to the user based on the assigned user bucket.

13. The computer-readable storage media of claim 11, further comprising applying a plurality of rules to the user data to assign the user to a plurality of user buckets, and wherein generating the response to the user is based on at least one of the plurality of user buckets.

14. The computer-readable storage media of claim 11, wherein the cache comprises content periodically updated from an application programming interface.

15. The computer-readable storage media of claim 11, wherein the response is generated in real time.

16. The computer-readable storage media of claim 11, wherein the response comprises a plurality of different content types identified based on the assigned user bucket.

17. The computer-readable storage media of claim 11, wherein a type of content used to generate the response is determined based on the assigned user bucket.

18. The computer-readable storage media of claim 11, wherein the user data comprises at least one of referrer information and session information.

19. The computer-readable storage media of claim 11, wherein the referrer information is selected from the group consisting of referring website and search terms, and wherein the session information is selected from the group consisting of number of pages clicked, the user'"'"'s interaction with the content and amount of time the user was on a web site associated with the web page.

20. The computer-readable storage media of claim 11, further comprising assigning the user to a plurality of user buckets.

21. A computer system comprising:

memory; and

a processor coupled to the memory, the processor configured to receive a user request to access a web page;

capture user data from the user request, the user data selected from the group consisting of referrer data, session data and combinations thereof;

apply a rule to the user data to assign a user associated with the user request to a user bucket;

access a cache in real time to identify content responsive to the user request based on the assigned user bucket;

generate a response to the user request using the identified content; and

transmit the generated response to the user.

22. The computer system of claim 21, wherein the processor is further configured to apply a plurality of rules to the user data to assign the user to a plurality of user buckets, and wherein generating the response to the user is based on at least one of the plurality of user buckets.

23. The computer system of claim 21, wherein the processor is further configured to assign the user to a plurality of user buckets.

24. A computer system comprising:

a web server configured to receive a page request from a user and deliver a page to the user in response to the page request;

a rules proxy in communication with a real-time session server and the web server, the rules proxy configured to assign the user to a user segment group based on the page request;

a cache in communication with the arrow proxy; and

a data store in communication with the cache, the data store comprising content for the page, wherein the content is assigned to at least one of a plurality of user segment groups.

25. The computer system of claim 24, further comprising

a site application in communication with the cache;

and

a data application programming interface (API) in communication with the site application and the data store.

26. The computer system of claim 24, further comprising a rules data store configured to store rules that the rules proxy uses to assign the user to a user segment group.

27. The computer system of claim 24, further comprising an advertisement server coupled to the real-time session server and the web server, the advertisement server configured to identify an advertisement to deliver to the web server to be included in the page using data stored in the real-time session server.

28. The computer system of claim 24, wherein the data store in communication with cache comprises a plurality of data stores in communication with the cache.