Match engine marketing

• US 20110119137A1
• Filed: 10/25/2010
• Published: 05/19/2011
• Est. Priority Date: 10/19/2004
• Status: Active Grant

• Current Assignee: Steve Morsa
• Original Assignee: Steve Morsa
• Inventors: Morsa, Steve
• Granted Patent: US 8,341,020 B2
• Time in Patent Office: Days
• US Class Current: 705/14.71
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

Enabling advertisers using a computer network such as the Internet and a match engine to submit their offerings to product, service, benefit seeking entities. In some embodiments, a database having accounts for the providers is made available. Accounts contain contact and billing information for an advertiser; and at least one offering having at least a description, a criteria set comprising one or more criterion factors, and a bid amount. An advertiser influences a position of an offering in the advertiser'"'"'s account by first selecting offering relevant criteria. The advertiser enters the criteria and the description into a listing; influencing at least in part the position for the listing within a results page through an online bidding process. This results page is generated in response to a seeking entity query of the match engine. Pay for performance demographic, geographic, psychographic criteria/characteristics targeted directly advertising (frictionless advertising) is enabled.

Claims

1. Means for the auctioning of and/or bidding on of entity criteria.