Mobile Communication Facility Usage Pattern Geographic Based Advertising

• US 20110143731A1
• Filed: 02/04/2011
• Published: 06/16/2011
• Est. Priority Date: 09/14/2005
• Status: Abandoned Application

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Millennial Media Incorporated (Apollo Global Management, Inc.)
• Inventors: Karasic, Neal J., Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Application Number:
  US13/021,452
• Publication Number:
  US 20110143731A1
• Time in Patent Office: Days
• US Class Current: 455/414.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04M 2201/12 Counting circuits
• CPC Class Codes: H04M 2203/354 Reverse directory service
• CPC Class Codes: H04M 3/42348 Location-based services which utilize the location information of a target
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04M 3/493 Interactive information services, e.g. directory enquiries ; Arrangements therefor, e.g. interactive voice response [IVR] systems or voice portals

Abstract

In embodiments of the present invention methods and systems are described for utilizing usage patterns of mobile communication facilities within various geographic locations to target the mobile communication facilities with relevant sponsored content.

Claims

1. A method for targeting of advertising on a plurality of mobile communication facilities, the method comprising the steps of:

receiving from a first advertiser a first advertisement, wherein the advertisement includes a first advertising content and a geography preference;

receiving from a second advertiser a second advertisement, wherein the advertisement includes a second advertising content and a geography preference

receiving a request for advertising content in association with a website or application on a first type of mobile communication facility accessed by a first user, wherein the first user'"'"'s usage pattern includes a frequency for visiting a series of geographies;

receiving a request for advertising content in association with a website or application on a second type of mobile communication facility accessed by a second user, wherein the second user'"'"'s usage pattern includes a frequency for visiting a series of geographies;

determining that the first advertising content requires a rendering capability of the first type of mobile communication facility and the second advertising content requires a rendering capability of the second type of mobile communication facility;

determining that the first type of mobile communication facility can render the first advertising content and cannot render the second advertising content;

determining that the second type of mobile communication facility can render the second advertising content and cannot render the first advertising content;

selecting the first advertising content for the first type of mobile communication facility based in part on a frequency of the first user visiting geographies within the geography preference of the first advertisement and the second advertising content for the second type of mobile communication facility based in part on a frequency of the second user visiting geographies within the geography preference of the second advertisement; and

transmitting the first advertising content to the first type of mobile communication facility and the second advertising content to the second type of mobile communication facility.