NAVIGATION SYSTEM WITH GEOFENCE VALIDATION AND METHOD OF OPERATION THEREOF

• US 20110178811A1
• Filed: 01/19/2010
• Published: 07/21/2011
• Est. Priority Date: 01/19/2010
• Status: Active Application

• Current Assignee: TeleNav Incorporated
• Original Assignee: TeleNav Incorporated
• Inventors: Sheridan, John
• Application Number:
  US12/689,894
• Publication Number:
  US 20110178811A1
• Time in Patent Office: Days
• US Class Current: 705/1.1
• CPC Class Codes: G01C 21/362 received from an external device or application, e.g. PDA, mobile phone or calendar application
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/024 Guidance services

Abstract

A method of operation of a navigation system includes: delivering a first message with a target location for a first business for displaying on a device; receiving a current location for locating the device; calculating a business detection geofence encompassing the target location for detecting the location of the device in the target area of the business detection geofence; detecting an entry to the business detection geofence for detecting the current location of the device being at or within the business detection geofence; detecting an encounter between the device and the business detection geofence for the entry into the business detection geofence in a response to the first message; and determining a uniqueness of the encounter for indicating the encounter between the device and the business detection geofence.

Claims

1. A method of operation of a navigation system comprising:

delivering a first message with a target location for a first business for displaying on a device;

receiving a current location for locating the device;

calculating a business detection geofence encompassing the target location for detecting the location of the device in the target area of the business detection geofence;

detecting an entry into the business detection geofence for detecting the current location of the device being at or within the business detection geofence;

detecting an encounter between the device and the business detection geofence for the entry into the business detection geofence in a response to the first message; and

determining a uniqueness of the encounter for indicating the encounter between the device and the business detection geofence.

2. The method as claimed in claim 1 further comprising:

calculating a user search geofence encompassing the device; and

wherein delivering the first message includes;

delivering the first message with the target location at or within the user search geofence.

3. The method as claimed in claim 1 further comprising:

calculating a business message geofence encompassing the target location; and

wherein delivering the first message includes;

delivering the first message based on the current location being at or within the business message geofence.

4. The method as claimed in claim 1 further comprising varying a size of the user search geofence, for encompassing the device, based on the type of search being performed to compensate for a likelihood of finding the search term target within the user search geofence.

5. The method as claimed in claim 1 wherein detecting the encounter includes detecting a user action based on the current location being at or within the business detection geofence to show interaction with the first business.

6. A method of operation of a navigation system comprising:

calculating a business message geofence around a first business;

delivering a first message with a target location for a first business for displaying on a device;

receiving a current location for locating the device;

calculating a business detection geofence encompassing the target location for detecting the location of the device in the target area of the business detection geofence;

detecting an entry into the business detection geofence for detecting the current location of the device being at or within the business detection geofence;

detecting an encounter between the device and the business detection geofence for the entry into the business detection geofence in a response to the first message; and

determining a uniqueness of the encounter for indicating the encounter between the device and the business detection geofence.

7. The method as claimed in claim 6 further comprising:

determining the shape of a user search geofence based on the current speed and current location to compensate for the area that can be reached within a predetermined time;

determining the size of the user search geofence based on the current speed and current location to compensate for the area that can be reached within a predetermined time; and

calculating a user search geofence, for encompassing the device, based on the shape and size of the area that can be reached within a predetermined time.

8. The method as claimed in claim 6 further comprising:

calculating a user detection geofence based on the current location; and

wherein detecting the encounter includes;

detecting the user detection geofence intersecting the business detection geofence.

9. The method as claimed in claim 6 further comprising modifying the first message based on the distance between the current location and the target location of the first business for increasing a desirability of the first message by increasing the utility of the first message where the distance is greater than a predetermined distance.

10. The method as claimed in claim 6 wherein detecting the encounter with the first business as the response to the first message based on detecting the current location as stationary in the business detection geofence.

11. A navigation system comprising:

a control unit for delivering a first message with a target location for a first business for displaying on a device;

a location unit, coupled to the control unit, for receiving a current location for monitoring the device;

a calculate detection geofence module, coupled to the location unit, for calculating a business detection geofence encompassing the target location of the first business for detecting the device;

a navigation module, coupled to the location unit, for detecting an entry to the business detection geofence for detecting the current location at or within the business detection geofence;

a detect encounter module, coupled to the control unit, for detecting an encounter in a response to the first message; and

a validate encounter type module, coupled to the control unit, for determining a uniqueness of the encounter.

12. The system as claimed in claim 11 further comprising:

a deliver message module, coupled to the control unit for calculating a user search geofence encompassing the device; and

wherein delivering the first message includes;

a communication unit, coupled to the location unit, for delivering the first message with the target location at or within the user search geofence.

13. The system as claimed in claim 11 further comprising:

the deliver message module, coupled to the control unit, for calculating a business message geofence encompassing the target location; and

wherein delivering the first message includes;

a communication unit, coupled to the deliver message module, for delivering the first message based on the current location being at or within the business message geofence.

14. The system as claimed in claim 11 further comprising a controller interface, coupled to the control unit for varying a size of the user search geofence, for encompassing the device, based on the search being performed to compensate for a likelihood of finding the search term target within the user search geofence.

15. The system as claimed in claim 11 further comprising a detect encounter module, coupled to the location unit, for detecting a user action based on the current location being at or within the business detection geofence to show interaction with the first business.

16. A navigation system comprising:

a control unit for delivering a first message with a target location for a first business with the current location at or within the business message geofence for displaying on the device;

a location unit, coupled to the control unit, for receiving a current location for monitoring a device;

a storage unit, coupled to the control unit, for calculating a business message geofence around a first business;

a calculate detection geofence module, coupled to the location unit, for calculating a business detection geofence around the target location of the first business;

a navigation module, coupled to the location unit, for detecting an entry into the business detection geofence for detecting the current location at or within the business detection geofence;

a detect encounter module, coupled to the control unit, for detecting an encounter in a response to the first message; and

a validate encounter type module, coupled to the control unit, for determining a uniqueness of the encounter.

17. The system as claimed in claim 16 further comprising:

a deliver message module, coupled to the location interface, for determining the shape of a user search geofence based on the current speed and current location to compensate for the area that can be reached within a predetermined time;

the deliver message module, coupled to the location unit, for determining the size of the user search geofence based on the current speed and current location to compensate for the area that can be reached within a predetermined time; and

a deliver message module, coupled to the control unit, for calculating a user search geofence, for encompassing the device, based on the shape and size of the area that can be reached within a predetermined time.

18. The system as claimed in claim 16 further comprising:

a calculate detection geofence module, coupled to the location unit, for calculating a user detection geofence based on the current location; and

wherein detecting the encounter includes;

the detect encounter module, coupled to the control unit, for detecting the user detection geofence intersecting the business detection geofence.

19. The system as claimed in claim 16 further comprising a deliver message module coupled to the location unit, for modifying the first message based on the distance between the current location and the target location of the first business for increasing a desirability of the first message by increasing the utility of the first message where the distance is greater than a predetermined distance.

20. The system as claimed in claim 16 wherein a detect encounter module, coupled to the location unit, for detecting the encounter with the first business as the response to the first message based on detecting the current location as stationary in the business detection geofence.