TARGETING OFFERS TO USERS OF A WEB SITE

• US 20110184813A1
• Filed: 02/08/2011
• Published: 07/28/2011
• Est. Priority Date: 09/14/2009
• Status: Abandoned Application

• Current Assignee: CBS Interactive Inc. (ViacomCBS Incorporated)
• Original Assignee: CBS Interactive Inc. (ViacomCBS Incorporated)
• Inventors: Offringa, Peter J., Lone, Stephanie, Barnes, Natalie Adams, Ketcham, James, Graham, William W. JR.
• Application Number:
  US13/023,377
• Publication Number:
  US 20110184813A1
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A computer system for targeting offers to users of a web site comprises a memory and a processing circuit. The memory is configured to store a plurality of user attributes for a user and a plurality of rules defining when an offer is to be presented to a user. The processing circuit is configured to transmit a web page to a client device, to receive user interaction data from the client device representing interaction with the web page, to update the user attributes stored in memory in response to the received user interaction data, to determine whether the updated user attributes satisfy a rule, and based on whether the updated user attributes meet the rule to transmit an offer to the client device for display on the web page or a next web page.

Claims

1. A computer system for targeting offers to users of a web site, comprising:

a memory configured to store a plurality of user attributes for a user and a plurality of rules defining when an offer is to be presented to a user; and

a processing circuit configured to transmit a web page to a client device, to receive user interaction data from the client device representing interaction with the web page, to update the user attributes stored in memory in response to the received user interaction data, to determine whether the updated user attributes satisfy a rule, and based on whether the updated user attributes meet the rule to transmit an offer to the client device for display on the web page or a next web page.

2. The computer system of claim 1, wherein the offer is one of an intercept, an offer for a sports-related product or a survey.

3. The computer system of claim 1, wherein the offer is a survey.

4. The computer system of claim 1, wherein the user attributes comprise session data representing user interaction with a web site during a session, a external site referral data representing a site other than the web site which referred the user to the web site, registration data representing data received about the user during a registration process, and site-specific data.

5. The computer system of claim 1, wherein the processing circuit is configured to receive a user interaction with the web page, to update the session data in the memory, and to run the rule against the updated session data to determine whether the user meets the rule.

6. The computer system of claim 5, wherein the processing circuit is configured to receive the user interaction, update the session data and run the rule all while the user is still in a current session.

7. The computer system of claim 1, wherein the processing circuit is configured to check whether an offer was previously presented to a user before including the offer in the web page.

8. The computer system of claim 1, wherein the processing circuit is configured to receive user interactions with the offer and to store the user interactions.

9. The computer system of claim 8, wherein the processing circuit is configured to generate a report based on the stored user interactions and to transmit the report to a second client device.

10. The computer system of claim 9, wherein the report comprises views, clicks, conversions, a conversion rate and opt-out data.

11. The computer system of claim 1, wherein the processing circuit is configured to check the user segmentation attributes without interrupting the transmission of other portions of the web page to the client device.

12. A computer system for targeting offers to users of a web site, comprising:

a memory configured to store a plurality of user attributes for a user and a plurality of rules defining when an offer is to be presented to a user, the user attributes comprising demographic data for the user, session-based user data representing a current user session and historical information about the user; and

a processing circuit configured to transmit a web page to a client device, to compare a rule to the demographic data, session-based user data and historical information to determine whether these user attributes meet a rule, and based on whether the user attributes meet the rule to transmit an offer to the client device for display on the web page.

13. The computer system of claim 12, wherein the offer comprises a survey.

14. The computer system of claim 12, wherein the session-based user data comprises a number of page views of a particular page type.

15. The computer system of claim 14, wherein the number of page views is based at least in part on a page being currently displayed to the user in response to receiving a user request for the page.

16. A computer system for generating a rule-based marketing offer for a web site, comprising:

a memory; and

a processing circuit configured to transmit to a client device a web page comprising fields for receiving an identification of a rule, customer segment identification, and an offer identification, to generate a module based on the received identifications and to store the module in association with a web page.

17. The computer system of claim 16, wherein the processing circuit is configured to generate the module to retrieve customer segment data from a customer segment database based on the customer segment identification.

18. The computer system of claim 16, wherein the module is transmitted to a client device along with a web page.