Pre-Caching Location Based Advertising for Repeated Out Of Coverage Scenarios Based On Commuter or Regular Travel Patterns

• US 20110288936A1
• Filed: 05/20/2010
• Published: 11/24/2011
• Est. Priority Date: 05/20/2010
• Status: Abandoned Application

• Current Assignee: Malikie Innovations Limited (Key Patent Innovations Limited)
• Original Assignee: Blackberry Limited
• Inventors: CUMMING, Joel George
• Application Number:
  US12/783,687
• Publication Number:
  US 20110288936A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle
• CPC Class Codes: H04L 67/289 Intermediate processing functionally located close to the data consumer application, e.g. in same machine, in same home or in same sub-network
• CPC Class Codes: H04L 67/5681 Pre-fetching or pre-delivering data based on network characteristics
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/18 Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals
• CPC Class Codes: H04W 4/21 for social networking applications
• CPC Class Codes: H04W 88/182 Network node acting on behalf of an other network entity, e.g. proxy

Abstract

A method of providing location-based advertising to a mobile device entails identifying a frequent path over which the device has repeatedly traveled, identifying an out-of-coverage portion of the frequent path, determining LBA for the out-of-coverage portion of the frequent path, and pre-caching on the mobile device the LBA for the out-of-coverage portion of the frequent path.

Claims

1. A method of providing location-based advertising at a mobile device, the method comprising:

identifying a device travel path;

identifying an out-of-coverage portion of the path;

determining location-based advertising (LBA) based on the out-of-coverage portion of the path; and

pre-caching on the mobile device the LBA for the out-of-coverage portion of the path.

2. The method as claimed in claim 1 further comprising:

identifying a fringe coverage zone;

determining LBA for the fringe coverage zone; and

pre-caching on the mobile device the LBA for the fringe coverage zone.

3. The method as claimed in claim 1 further comprising:

monitoring user activity on the mobile device to determine if the user activity relates to location-based advertising;

determining if the location-based advertising is pre-cached in a cache on the mobile device; and

where the location-based advertising is pre-cached on the mobile device, obtaining the location-based advertising from the cache on the mobile device.

4. The method as claimed in claim 1 further comprising:

enabling programming of a route over which the mobile device will travel;

determining the out-of-coverage portion of the route;

determining LBA for the out-of-coverage portion of the route; and

pre-caching on the mobile device the LBA for the out-of-coverage portion of the route.

5. The method as claimed in claim 1 wherein identifying the frequent path comprises collecting travel data and wherein identifying the out-of-coverage portion of the frequent path comprises collecting coverage data for the frequent path.

6. The method as claimed in claim 1 comprising triggering the pre-caching of LBA in response to receipt of user input.

7. A computer-readable medium comprising instructions in code which when loaded into memory and executed on a processor of a mobile device is adapted to cause the mobile device to:

identify a frequent path over which the device has repeatedly traveled;

identify an out-of-coverage portion of the frequent path;

determine LBA for the out-of-coverage portion of the frequent path; and

pre-cache on the mobile device the LBA for the out-of-coverage portion of the frequent path.

8. The computer-readable medium as claimed in claim 7 wherein the code is further adapted to cause the mobile device to:

identify a fringe coverage zone;

determine LBA for the fringe coverage zone; and

pre-cache on the mobile device the LBA for the fringe coverage zone.

9. A mobile device comprising:

a location-determining subsystem for determining a current location of the mobile device;

a memory coupled to a processor that is configured to receive current location data from the location-determining subsystem to identify a frequent path over which the device has repeatedly traveled; and

a radiofrequency transceiver for wirelessly receiving location-based advertising (LBA),

wherein the processor is further configured to;

identify an out-of-coverage portion of the frequent path;

determine LBA for the out-of-coverage portion of the frequent path; and

pre-cache in the memory of the mobile device the LBA for the out-of-coverage portion of the frequent path.

10. The device as claimed in claim 9 wherein the processor is further configured to:

identify a fringe coverage zone;

determine LBA for the fringe coverage zone; and

pre-cache on the mobile device the LBA for the fringe coverage zone.

11. The device as claimed in claim 9 wherein the processor is further configured to:

monitor user activity on the mobile device to determine if the user activity relates to location-based advertising;

determine if the location-based advertising is pre-cached in the memory of the mobile device; and

where the location-based advertising is pre-cached on the mobile device, obtain the location-based advertising from the memory of the mobile device.

12. The device as claimed in claim 9 comprising a user input device for receiving user input that programs a route over which the mobile device will travel and wherein the processor is further configured to:

determine the out-of-coverage portion of the route;

determine LBA for the out-of-coverage portion of the route; and

pre-cache on the mobile device the LBA for the out-of-coverage portion of the route.

13. The device as claimed in claim 9 wherein the processor is further configured to:

collect travel data to identify the frequent path; and

collect coverage data for the frequent path to identify the out-of-coverage portion.

14. The device as claimed in claim 9 comprising a user input device for receiving user input that triggers the pre-caching of the LBA.