PRODUCT CONVERSATIONS AMONG SOCIAL GROUPS

• US 20110320373A1
• Filed: 06/25/2010
• Published: 12/29/2011
• Est. Priority Date: 06/25/2010
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Gemmell, David James, Lee, Min-John, Chandra, Ashok K., Vergonjeanne, Vincent
• Application Number:
  US12/823,550
• Publication Number:
  US 20110320373A1
• Time in Patent Office: Days
• US Class Current: 705/319
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 51/216 Handling conversation history, e.g. grouping of messages in sessions or threads
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 67/14 Session management for real-time applications in data packet communications networks H04L65/1066
• CPC Class Codes: H04L 67/141 Setup of application sessions admission control or resource allocation in data switching networks H04L47/70

Abstract

Conversations about products and product areas arise among users who also participate in social networks. These conversations often occur over generalized communications channels, such as email or social network messages, which may be unstructured and ephemeral. Such conversations may be promoted among the users of a social group (such as a highly interconnected set of users), and may be restricted to the members of the social group in order to promote reliable discussion and personalized recommendations. The social network may also store such conversations as a product review database that is searchable by members of the social group, evaluate the conversation to identify a consensus recommendation of a product in a product area or a consensus opinion of the social group about a product or recommendation, and compute an aggregated user rating of a product based on the user ratings of the product by various members of the social group.

Claims

1. A method of presenting a conversation about a product among users of a social group on a device having a processor and a conversation store, the method comprising:

executing on the processor instructions configured to;

initiate in the conversation store a conversation record about the product for the social group;

upon receiving a comment about the product from a user of the social group, store the comment in the conversation record; and

upon receiving from a user of the social group a presenting request to present the conversation about the product;

retrieve from the conversation store the conversation record, and

present to the user the at least one comment about the product in the conversation record.

2. The method of claim 1, the social group comprising:

an initiating user submitting an initiating request to initiate the conversation record about the product for the social group in the conversation store, and

at least one associated user having an association with the initiating user.

3. The method of claim 2, the social group comprising at least one vendor representative of at least one vendor of at least one product included in the conversation.

4. The method of claim 3, the instructions configured to, upon receiving from a vendor representative of a vendor an offer regarding a product of the vendor, presenting the offer to the users of the social group.

5. The method of claim 1, initiating the conversation record about the product for the social group comprising:

upon receiving from a user a search query about a product;

determining whether a conversation record about the product for a social group including the user exists in the conversation store;

upon determining that a conversation record about the product for a social group including the user exists in the conversation store, presenting to the user the at least one comment about the product for the social group in the conversation record; and

upon determining that a conversation record about the product for a social group including the user does not exist in the conversation store;

presenting to the user an offer to initiate a conversation about the product for the social group in the conversation store; and

upon receiving from the user an acceptance of the offer, initiating in the conversation store the conversation record about the product for the social group.

6. The method of claim 1, initiating the conversation record about the product for the social group comprising:

upon receiving a comment from a user of the social group about the product;

determining whether a conversation record about the product for a social group including the user exists in the conversation store; and

upon determining that a conversation record about the product for a social group including the user does not exist in the conversation store, initiating in the conversation store the conversation record about the product for the social group.

7. The method of claim 1, the instructions configured to, upon initiating the conversation record about the product for the social group in the conversation store, invite at least one user of the social group to submit a comment about the product.

8. The method of claim 1, the conversation regarding a product area comprising at least two products.

9. The method of claim 8, initiating the conversation record about the product area for the social group comprising:

upon receiving an initiating request from a user of the social group for a product recommendation of a product in the product area;

determine whether a conversation record about the product area for a social group including the user exists in the conversation store; and

upon determining that a conversation record about the product area for a social group including the user does not exist in the conversation store, initiating in the conversation store the conversation record about the product area for the social group.

10. The method of claim 8:

the product area having at least one product area criterion; and

storing a comment about a product in the conversation record comprising;

determining whether the product of the comment meets the at least one product area criterion; and

upon determining that the product of the comment meets the at least one product area criterion, storing the comment about the product for the social group in the conversation record.

11. The method of claim 8, presenting to the user the at least one comment about the product in the conversation record comprising:

presenting to the user a conversation list comprising conversations having at least one comment about the product for a social group including the user in the conversation record; and

for respective conversations in the conversation list, presenting the comments of the conversation about the product for the respective social group including the user in the conversation record.

12. The method of claim 8, presenting the at least one comment about the product in the conversation record comprising:

selecting at least one recommended product having at least one positive recommendation among the comments in the conversation record for a social group including the user; and

presenting to the user a product recommendation of the at least one recommended product.

13. The method of claim 1:

at least one comment about the product in the conversation record comprising at least one user rating; and

presenting the at least one comment about the product in the conversation record comprising;

aggregating the user ratings of the product in the comments of the conversation record for a social group including the user to compute an aggregated user rating, and

presenting the aggregated user rating with the at least one comment about the product.

14. The method of claim 1, the instructions configured to, upon receiving from a user of the social group a comment about the product, notify at least one other user of the social group regarding the comment about the product.

15. The method of claim 1:

at least one second comment in the conversation record having a responsive relationship with a first comment in the conversation record; and

presenting the at least one comment about the product in the conversation record comprising;

presenting the conversation record as at least one conversation thread comprising the first comment and the second comment.

16. The method of claim 1:

at least one action comment in the conversation record indicating at least one consumer action taken by the user authoring the action comment regarding at least one product; and

presenting the at least one comment about the product in the conversation record comprising;

presenting the at least one consumer action taken regarding the product.

17. The method of claim 16:

at least one action comment having a responsive relationship with a first comment by a first user, the action comment indicating a consumer action by the user authoring the action comment taken in response to the first comment; and

the instructions configured to, upon receiving the action comment, notify the first user of the consumer action taken by the user authoring the action comment in response to the first comment.

18. The method of claim 1, presenting the at least one comment about the product in the conversation record comprising:

retrieving at least one public review of at least one product having at least one comment in the conversation record, and

presenting to the user the at least one public review of the at least one product.

19. A system configured to present a conversation about a product among users of a social group on a device having a conversation store, the system comprising:

a conversation initiating component configured to initiate in the conversation store a conversation record about the product for the social group;

a comment storing component configured to, upon receiving a comment about the product from a user of the social group, store the comment in the conversation record; and

a conversation presenting component configured to, upon receiving from a user of the social group a presenting request to present the conversation about the product;

retrieve from the conversation store the conversation record, and

present to the user the at least one comment about the product in the conversation record.

20. A computer-readable storage medium comprising instructions that, when executed by a processor of a device having a conversation store, present a conversation about a product among users of a social group comprising an initiating user submitting an initiating request to initiate the conversation record about the product for the social group in the conversation store and at least one associated user having an association with the initiating user by:

upon receiving from a user a search query about a product;

determining whether a conversation record about the product for a social group including the user exists in the conversation store;

upon determining that a conversation record about the product for a social group including the user exists in the conversation store, presenting to the user the at least one comment about the product in the conversation record; and

upon determining that a conversation record about the product for a social group including the user does not exist in the conversation store;

presenting to the user an offer to initiate a conversation about the product for the social group in the conversation store; and

upon receiving from the user an acceptance of the offer;

initiating in the conversation store the conversation record about the product for the social group, and

inviting at least one user of the social group to submit a comment about the product;

upon receiving an initiating request from a user of the social group for a product recommendation of a product in the product area;

determine whether a conversation record about the product area for a social group including the user exists in the conversation store; and

upon determining that a conversation record about the product area for a social group including the user does not exist in the conversation store;

initiating in the conversation store the conversation record about the product area for the social group, and

inviting at least one user of the social group to submit a comment about at least one product in the product area;

upon receiving a comment from a user of the social group about the product;

determining whether a conversation record about the product for a social group including the user exists in the conversation store;

upon determining that a conversation record about the product for a social group including the user does not exist in the conversation store;

initiating in the conversation store the conversation record about the product for the social group, and

inviting at least one user of the social group to submit a comment about the product;

store the comment in the conversation record; and

notify at least one other user of the social group regarding the comment about the product;

upon receiving from a user of the social group a presenting request to present the conversation about the product;

retrieving from the conversation store the conversation record;

retrieving at least one public review of at least one product having at least one comment in the conversation record, and

presenting to the user the at least one comment about the product in the conversation record and the at least one public review of the at least one product.